New Video: Rising Artist Alewya Returns with a Sultry and Playful Banger

Dubbed “this decade’s triple threat” by Love Magazine, Alewya is a rapidly rising London-based singer/songwriter, producer and visual artist. Born in Saudi Arabia to an Egyptian-Sudanese father and an Ethiopian mother, Alewya has spent her life surrounded and nurtured by diaspora immigrant communities: she grew up in West London and after spending several years in New York. she returned to London. Upon returning home, the rising British artist developed and honed her ear for music through the sounds of the Ethiopian and Arabic music of her parents and the ambient alternative rock albums of her brother. 

The translation of the Saudi-born, Ethiopian-Sudanese, British-based artist’s name from Arabic to English into “most high” or “the highest,” and interestingly enough, her work generally is thematically concerned with transcendence. She sees her music as an accessible space for her and her listeners to connect on a deeply spiritual level — with her work challenging the listener to remember the last time that they felt truly connected to themselves and their emotions. “I want to move people to themselves. I want them to feel the same way that I felt when I had a taste of a higher power and felt there was a presence over me,” Alewya says. “I want people to feel that.” 

Last year, Alewya had an attention-grabbing feature on Little Simz‘s “where’s my lighter,” which caught the attention of Because Records, who signed the rising artist and released her The Busy Twist-produced debut single “Sweating,” a forward-thinking Timbaland-like mesh of trap, reggae and electro pop. The rising London-based quickly followed that up with “Spirit_X.” Centered around a forward-thinking production featuring skittering, tweeter and woofer rattling beats and arpeggiated synths paired with Alewya’s punchy delivery that saw her alternating between spitting fire and sultry crooning, the song is indebted to the relentless energy of classic drum ‘n’ bass.

Alewya will cap off a big 2021 with her highly anticipated debut EP Panther In Mode. Slated for a November 18, 2021 release through Because London Records, the seven-song EP will feature three of her previously released, critically applauded, singles — the aforementioned Busy Twist-produced “Sweating,” the drum ‘n’ bass-informed “Spirit_X,” and “Jagwa.”

The EP’s fourth and latest single “Play” continues the rising British artist’s collaboration with Busy Twist. Featuring a sultry production featuring wobbling bass, skittering beats, glistening synths that rise and fall around Alewya’s self-assured and equally sultry crooning, “Play” continues a run of slickly produced, forward-thinking club bangers centered around positive messages — while being defiantly feminist. “’Play’ is a song about my love and gratitude for pleasure and play and how it has and can unlock deeper feelings of connections,” Alewya explains in press notes. “It’s overtly feminine and innately primal and most of all light and fun!”

Co-directed by Alewya and Jack Bowden, the recently released video for follows a collection of beautiful Black people, who get together at sunset to dance all night. Each person is having the unadulterated, joyous fun that is sorely missed.

Alewya will be hitting the road next month: She’ll first play Pitchfork Festival Paris and then open for Little Simz during that artist’s UK leg of their tour. Check out the tour dates below.

Nov 16 Paris, FR – Pitchfork Festival

Nov 25 Birmingham, UK – O2 Institute** 

Nov 27 Newcastle, UK – 02 Academy**

Nov 28 Glasgow, Scotland – 02 Academy** 
Nov 30 Dublin, IE – Academy**

Dec 02 Bristol, UK – 02 Academy 2**

Dec 10 Brighton, UK – Brighton Dome**

Dec 12 Cardiff, Wales – The Great Hall**

Dec 13 Cambridge, UK – Corn Exchange**

Dec 14 Liverpool, UK – 02 Academy 2**
Dec 16 London, UK – 02 Academy Brixton**

**notes dates supporting Little Simz