Bhramabull is an enigmatic, emerging hip-hop producer, who can trace the origins of his career back to being a fervent fan of hip-hop and hip-hop culture. Inspired by the genre’s beloved pioneers, the emerging underground producer developed and honed a gritty, hard-hitting boom bap-inspired sound with a fresh and edgy twist, fueled by an unyielding passion for crafting raw, authentic beats.

ALYA‘s latest single, the Bharamabull-produced “Crazy.Trap” feat. ALYA is a heady mix of meets-boom-bap-meets trap that’s a remarkably accessible and slickly produced bed for ALYA’s slightly processed and sultry, pop starlet delivery paired with some incredibly catchy hooks. The result is a headbanger that brings back memories of Timbaland — but with a subtly modern take.

Directed by Alya Michelson, Tim Carmon and Dilia Alshina, the recently released video for “Crazy.Trap” prominently features a rubber room: We see ALYA put her hands onto her desk top — and then suddenly her world becomes irrevocably changed. We then see her in a rubber room with a late 70s-early 80s computer, expressively dancing to the song. We also see a lone dancer in the room, dancing. Where do the worlds of tech and the human begin? Where do they end?