Tag: Apple Up Next

Live Footage: Up-and-Coming Teen Singer/Songwriter Billie Eilish Performs on Vevo LIFT

16 year old Los Angeles, CA-based singer/songwriter and pop artist Billie Eilish can trace the origins of her musical career to when she joined the Los Angeles Children’s Chorus whens he had turned 8. And while with the Children’s Chorus, Eilish perfected and honed her vocal talents. Interestingly, as the story goes, when she turned 11, she began writing and performing her own songs, much like her older brother Finneas, who had been writing and performing his own songs with a band he had formed some years before. In 2015, the sibling duo had written and released two songs SoundCloud — “sHE’s brOKen,” and “Fingers Crossed” for fun and to have their friends listen to.

As the story goes, late that year, Eilish’s older brother told his sister of a song he had been playing with his band “Ocean Eyes.” The up-and-coming Southern Californian singer/songwriter covered the song and sent it to her dance teacher, who she hoped would choreograph a dance routine to the song. The following year, Eilish released Ocean Eyes” and he single quickly became a viral hit. Building upon a rapidly growing profile, its follow up, “Six Feet Under,” led to Darkroom/Interscope Records signing her and officially releasing material to critical applause from major media outlets like Stereogum and others. 

Last year was a breakthrough year for Eilish, thanks in part to her critically applauded debut ep dont smile at me, which resulted in sold-out headlining tours across North America, Europe, Australia and New Zealand, a number of national daytime and late night television appearances in the States. Additionally. she was long listed for BBC’s Sound of 2018 , was profiled in Apple’s Up Next Artist campaign, and was named VEVO dscvr Artist To Watch 2018.
Eilish’s “bitches broken hearts” continues a run of sultry and self-assured tracks in which the up-and-coming singer/songwriter’s breathy coos ethereally float over a minimalist yet soulful production centered around bluesy guitar chords, stuttering beats and an infectious, radio friendly hook. Interestingly, while the song sonically nods at 90s neo soul and classic Quiet Storm-era R&B, it’s an unabashedly honest ode to the bitterness of a lost love and the inherent excitement of fresh starts and new love — even when that new love is dysfunctional and completely fucked up.  

Vevo has been championing Ms. Eilish for the better part of the past year or so, and they recently included the young singer/songwriter as part of their LIFT initiative, which connects today’s rising stars to global audiences with original creative content through the release of weekly installments of live performances and behind-the-scenes footage to bring fans closer to the artist than before, essentially pulling back the curtain and revealing the humanity of the artist. Directed by Ryan Booth, the second installment of the series is a live performance of “bitches broken hearts” shot in a ostentatious old mansion/performance space as Eilish seductively and self-assuredly performs the song with her backing band.  

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New Video: The Mischievous and Surreal Visuals for Sigrid’s Club Banging, New Single “Strangers”

Sigrid is a 21 year-old, Ålesund, Norway-born, Bergen, Norway-based pop artist, who with the release of her acclaimed debut EP Don’t Kill My Vibe earlier this year, has quickly become an international pop sensation — her EP has amassed more than 100 million streams globally, and as a result she’s played a number of major festivals, including Glastonbury, Latitude, SXSW, Life is Beauriful, Lollapalooza and Pitchfork Paris. Adding to a growing profile, the Norwegian pop artist was chosen as Apple’s Up Next Artist.

The Norwegian pop sensation ends 2017 with the Martin Sjolie-produced single “Strangers” and the track pairs a slick, club-banging yet radio-friendly production featuring layers upon layers of arpeggiated synths,  tweeter and woofer-rocking beats and a soaring hook, paired with Sigrid’s gossamer vocals. Lyrically, the song looks at a a relationship and its inevitable end with a stark and startlingly mature honesty, as the song’s narrator recognizes that love in real life, is never like the movies — that it can be fumbling, awkward and ambivalent, leaving you with more unanswered questions than you ever expected; and that worst yet, despite the connection you may have had with that person, once that relationship is over, you’ve become strangers, much like when you first met that person.

Directed by Ivana Bobic, the recently released video follows the young Norwegian pop artist as she performs the song on a stark yet surrealist set, which spirals and reforms with completely different and strange scenery throughout the video. As Sigrid explained to i-D about the video.”It was a joy making it. We wanted to take the feeling of seeing differently to what they really are. The one thing that is realistic is me dancing around in my usual way.”