Annabel Allum is a Guildford, UK-based singer/songwriter, who after several years of playing live in her hometown and elsewhere across the UK released her 2015 debut EP Absent to critical applause from the likes of The Line of Best Fit and Gold Flake Paint, as well as airplay from John Kennedy’s Radio X program. She’s also opened for Big Deal and Blaenavon and has played at The Great Escape Festival and SXSW. Adding to a growing profile, Allum will not only have acoustic demos of some of her songs included in the forthcoming feature film Spaceship, the up-and-coming Guildford-based singer/songwriter also acts in the movie, revealing that she’s one of her homeland’s super talents.

Building upon a growing national profile, Allum continued 2015’s success with an equally big 2016 — her single “Tricks” received regular rotation on Tom Robinson and Melita Dennett’s BBC Radio 6 programs and on Radio X, praise from Clash Magazine, The 405, The Line of Best Fit and Gold Flake Paint, as well as her first London headlining show at 229. Interestingly enough, Allum has spent the past year reinventing herself and her sound, quickly developing a reputation for being one of the most snarling and sarcastic new voices; in fact, “Eat Greens,” the latest single off her forthcoming All That For What EP is about the relentless pressure there is to do the right thing, to behave in a certain way, to be a certain way because everything else is wrong. Drink in moderation. Don’t smoke, ever. Get 8-10 hours of sleep. Eat a healthy diet. And yet, somehow that seems — way too safe, way too boring. Sonically, Allum pairs her sneering and sarcastically delivered vocals with ‘an arrangement that’s indebted to Brit Pop as it features power chords, an anthemic, shout worthy yet ironic hook, a propulsive rhythm section and a subtle use of electronics during the song’s bridge.

The recently released video was based on a concept that Allum came up with her. As the up-and-coming British singer/songwriter explains “I came up with the vid concept pretty early on. It’s a metaphor for doing what you feel is right and the conflict of doing what you’re told is wrong. The one frame shot is representative of the consistency of an opposing lifestyle, and a hypocritical one. Also… any excuse to eat my greens!” The growing pile of greens and healthy juices seems both punishing and insurmountable.