Tag: Boys Noize Euphoria

New Video: The Swooning and Psychedelic Visuals for Boys Noize’s Equally Swooning and Urgent Single “2 Live”

Mayday’s latest single “2 Live” is an ecstatic and swooning, club banger which features layers of cascading and twinkling synths, tweeter and woofer rocker bass drops, propulsive and insistent beats are paired with a swooning and anthemic hook to create what may arguably be one of the Berlin-based producer’s most euphoric and lovelorn songs to date. Interestingly, the recently released music video, which continues Ridha’s ongoing collaborations with LIL INTERNET and SUSBOY follows a young couple as they explore the outskirts of Mexico City in the near future — and while the couple is desperately in love, the video explores what can happen when song love and virtual reality are combined. Ultimately, the result is a video that’s psychedelic and yet urgent.

Over the course of the six year history of this site, Berlin, Germany-based producer, electronic music artist, DJ and Boys Noize Records label head Alex Ridha, best known as Boys Noize has become one of this site’s earliest mainstay artists; in fact, his Out of the Black landed at number 8 on the site’s Best of List back in 2012. And since then, Ridha has been remarkably prolific as she’s collaborated in musical projects with internationally recognized mega-hit producer, electronic music artist and DJ Skillex and renowned pianist, composer, experimental pop artist and emcee Chilly Gonzales. Additionally, his label recently celebrated its tenth anniversary with a series of collaborative efforts featuring the work of a number of up-and-coming and renowned contemporary electronic music artists and producers including Tiga, Johnny Sack, Totally Enormous Extinct Dinosaurs, Atom TM, Pilo SCNTST and others.

Earlier this year, Ridha released “Overthrow,” a single that revealed the German producer, electronic music artist and DJ has expanded upon his signature sound — in this case, glitchy and chopped up samples, tweeter and woofer rattling bass and beats and enormous drops were paired with industrial clang and clatter and ominously swirling electronics in a song that stomped, strutted, swaggered and threw a vicious haymaker or two. “Euphoria,” which was released last month, sounded as though it drew from the legendary house music pioneer Larry Levan as a looped vocal sample was paired with skittering and propulsive drum programming and glitchy keyboard keys in a song that evoked a woozy rush of blood to the head. “Starchild,” a collaboration with indie electro pop sensation Poliça pairs vocalist Channy Leaneagh’s sultry and plaintive vocals with glitchy and stuttering beats, gentle cascades of twinkling and shimmering synths in what may arguably be Ridha’s moodiest and most pop-leaning single he’s released to date.