Big Boy’s latest single “Dirty Dirty” will further cement Cardin’s burgeoning reputation for pairing her old-school jazz and pop-like vocals with sparse, electro pop and hip-hop-leaning production. In this case, tweeter and woofer rantingly beats, shuffling drum programming and twinkling keys in a swaggering and sultry song that’s simultaneously a tell off and a come on to a lover, who has ignored and rejected the song’s narrator for another in which the song’s narrator tells her love object “she should be me but because you’re a fool, I’ll move on without you.” Ouch!
Directed by Sebastien Duguay, who also directed the video for Cardin’s “Faufile,” the recently released music video for “Dirty Dirty” was filmed in Montreal’s Mile-End section and reveals Cardin at her most unguarded, candid and real as we follow Cardin hanging out with a collection of dear friends and family, eating, goofing off and singing the song. Not only does it capture Cardin in her most nature environment; but it also suggests something that’s profoundly true — that having dear friends and family, who sustain you and lighten your heart and soul can be rare.
