New Video: The Swooning and Heartbreaking Visuals and Sounds of Charlotte Cardin’s Latest “Like It Doesn’t Hurt”

If you’ve been frequenting this site over the past year to past 15 months or so, you may be familiar with up-and-coming, Quebec-born artist, Charlotte Cardin, who initially received quite a bit of attention as a model, who once worked for renowned Elite Model Management before deciding to commit to music full-time when she signed with Montreal indie label Cult Nation. And since the release of “Big Boy,” the first single off Cardin’s recently released debut EP, Big Boy and its subsequently released singles, the French Canadian artist has not only become a JOVM mainstay artist, she has also received quite a bit of attention across the blogosphere for specializing in a sound that meshes contemporary electronic production with jazz/soul and pop vocal stylings reminiscent of the likes of Amy Winehouse and Melanie De BIasio.

Big Boy‘s latest single “Like It Doesn’t Hurt” will further cement Cardin’s burgeoning reputation for aching jazz/soul and pop vocals — and in this case paired with a sparse yet extremely contemporary production featuring twinkling and moody keys, undulating synths and electronics and stuttering boom bap-like drum programming and a guest spot from Montreal-based emcee Husser; while lyrically, the song describes a turbulent and dysfunctional relationship full of ecstatic highs, crushing lows, bitter and aching separations. And as a result of both Cardin’s vocals and the production, the song possesses a swooning almost drunken urgency — and it should remind the listener of young, foolish, passionate, heartbreaking love.

Directed by Kristof Brandl, the recently released video for “Like It Doesn’t Hurt” features the song’s collaborators Charlotte Cardin and Husser as the video’s central couple and with a series of frenetic cuts and flashbacks, the video emphasizes the turbulent and tumultuous relationship at the core of the song as you’ll see a couple who fight and love passionately and are separated after a violent incident, which has Husser arrested and sent to jail.


Cardin will be on tour throughout the fall. Check out tour dates below.

Tour Dates:
09/17 – Ottawa, ON @CityFolk
09/22 – Los Angeles, CA @Hotel Café
09/29 – Sorel, QC @ Marine Cabaret
10/21 – Val-Morin, QC @ Théâtre du Marais
10/22 – Becancour, QC @Moulin Michel de Gentilly
10/28 – Lévis, QC @ Anglicane
10/29 – Chicoutimi, QC @ Salle Pierrette-Gaudreault
11/10 – St-Irénée, QC @ Domaine Forget
11/23 – Laval, QC @ Maison des Arts de Laval
11/25 – Terrebonne, QC @ Le Moulinet
11/26 – Gatineau, QC @ La Basoche
12/02 – Chateauguay, QC @ Salle Jean-Pierre Houde
01/14 – Varennes, QC @ Pavillon du Collège St-Paul
01/27 – St-Hyacinthe, QC @ Centre des Arts
01/28 – Lachine, QC @ L’Entrepôt
02/02 – Ste-Thérèse, QC @ Cabaret BMO
02/03 – Sherbrooke, QC @ Théâtre Granada
02/10 – Shawinigan, QC @ Salle Francis-Brisson
02/11 – Cowansville, QC Eglise Emmanuel