Born Horacio Olivera, El Dusty is a  Corpus Christi, TX-based JOVM mainstay producer, DJ and electronic music artist, who has seen attention across the blogosphere as a pioneer of a sub-genre he’s dubbed “nu-cumbia,” which features elements of hip-hop, drum ‘n’ bass and house music and samples of classic and beloved cumbia songs — with the end result being a swaggering, club-banging take on Latin music that as you may recall resulted in a Latin Grammy nomination. Adding to a growing profile, the Corpus Christi, TX-based producer, DJ and electronic music artist has bee named one of Rolling Stone’s 10 New Artists You Need to Know, Billboard’s New Latin Act and to Watch and was placed on Pandora’s Latin Artists to Watch. He’s also played at EDC Las Vegas, EDC Mexico, Ciudad Sonido Festival, Fiesta De La Flor, Universal Records’ Latin Grammy Showcase, Brisk Bodega Tour, the Mad Decent Block Party, Austin City Limits, SXSW, and others.

Olivera’s highly-anticipated full-length debut Cumbia City is slated for a May 11, 2018 release through AfterCluv Records, and while the album will further his reputation as one of electronic Latin music’s highly-sought after producers and collaborators, the album also finds Olivera pushing his signature sound in new directions as the album’s material crosses genres, trends and cultures while redefining what both Latin music and electronic music should and could sound like. “This album is cool as hell and funky!” Olivera says in press notes. “This takes the old with the new and it becomes a new style, a new song, a new genre – it is more than Cumbia, it’s electronic styles with live drums and modern beats.” El Dusty adds “I approach the whole album with live recordings in mind. Every sample was re-recorded live to create a mashed up turntable-like production meets a song-like format.” Unsurprisingly, El Dusty’s full-length debut, is deeply influenced by his musical upbringing which included Tejano anthems, Chicano soul music, classic rock, boom bap hip hop, house music, drum ‘n’ bass, turntablism, but mashed up and re-imagined for a new generation of bass-heavy and soundsystem music.

Album title track “Cumbia City” is a swaggering track around tweeter and woofer rocking boom bap beats, trap snares, an iconic sample from San Jacinto,  Colombia-born cumbia star Andres Landero and Boogat spitting fire in Spanish — and while mischievously bending and playing with genre boundaries, it’s an anthemic and crowd pleasing banger.

Set on the streets of Corpus Christi, the brightly colored video for “La Cumbia” is a cinematically shot video that features dancers of all ages and from a variety of the city’s cultural traditions — from the ancient and contemporary — to the song’s thumping beats.