Tag: Costi Ionita

New Video: LavBbe Shares A Sultry, Genre-Defying Banger

LavBbe is a rising Romanian-born, British-based artist, who can trace her passion for music and dance to her childhood growing up in a performing household: She received her first bellydancing costume as a special present from her grandmother — and she quickly began to show her talent to everyone around her. Her father was a singer, and she grew up surrounded by an eclectic array of music including rock, jazz and soul — with Amy Winehouse and Sade being major inspirations.

When she turned 16, LavBbe relocated from Romania to Newcastle to continue her studies. Inspired by some of the world’s great dancers and performers, she attended classes in contemporary dance, acting and singing for a year.

Upon graduation, she became a flight attendant at Virgin Atlantic. She wound up taking a break from her dancing routine but when the pandemic broke out back in 2020, she started to create dance videos on TikTok, dancing from morning to evening. In a few months, she quickly amassed over one million followers and became a highly sought-after influencer, with a deep love of Afrobeats. Her dance videos, which reveal effervescent dance moves went viral, and she has now amassed over 4.6 million followers on TikTok, and tens of millions of comments.

After the lockdown, she traveled to New York, Los Angeles and Nigeria for work, but her music career began in earnest a few months ago, when multiple Grammy-nominated, Romanian producer Costi Ionita discovered her on TikTok. “Lavbbe is talented, valuable and multilaterally developed, with a a great voice which impresses me”, Ionita says.

LavBbe’s second and latest single, the Ionita-produced, Ionita, LavBbe and Silviu Dimitriu-co-written “Pumping” seamlessly meshes elements of Afrobeats, reggaeton, Balkan, pop and dance music in slick, club friendly production that serves as the perfect vehicle for the Romanian-British artist’s sultry, self-assured delivery. I’m certain of one thing: this artist is a certified global star, and we’ll be hearing more about her in the future.

Directed by Alex Ceaușu, the accompanying video for “Pumping” follows the Romanian-British artist through a variety of brightly colored backdrops while revealing her playful yet self-assured and undeniable sex appeal.