Manchester-based indie outfit cruush — Amber Warren (vocals, guitar), Arthur Boyd (guitar), Fotis Kalantzis (drums) and Bruno Evans (bass) — quickly emerged into the national and international scenes with their first three EPs, 2023’s Wishful Thinker and last year’s Ladybird Song and Nice Things Now, All The Time, which saw them quickly establishing a sound that was both forceful and tender, and sincere to the point of snot-crying with layers of indie rock fuzz. Their music has been forged in the drudgery of soul-sucking service jobs, rainy Manchester days and nights.

So far, the British quartet have received coverage from The Independent, NYLON, NME, BrooklynVegan, Dork, DIY Magazine, So Young, The Line of Best Fit, Clash Magazine, Rough Trade and Consequence, as well as airplay from BBC Radio 1′s Jack Saunders, BBC 6 Music‘s Steve Lamacq and Emily Pilbeam, and Radio X’s John Kennedy. And adding to a growing profile nationally, the quartet has shared stages with BDRMM, Pale Blue Eyes, NewDad, GIFT, BASHT and Girl Scout.

In a short period of time, the band’s sound has gone through a shift that has ushered a new era of tightly wound grunge pop rippers. And to further flesh out their evolving sound and approach, they enlisted Norfolk, UK-based Sickroom Studios producer Owen Turner.

Their latest single “Rupert Giles” may arguably be the most 120 Minutes-era MTV alt rock-like song of their growing catalog, as well as one of the more purposely direct. Featuring a classic grunge song structure — alternating quieter verses and rousingly anthemic hooks and choruses paired with layers of guitar fuzz and thunderous drumming, the song’s arrangement serves as lush and dreamy bed for Warren’s plaintive and gorgeous vocal. Yes, for those of you, who are like me, inching towards old, the song will bring about memories of some of the stuff you were listening to back in 1994 — but while being remarkably modern.

“On a writing retreat to Wales we took a sunrise hike up Penygader. We listened to nothing but Neil Young, Brownhorse, and the Van Halen song ‘Panama,’” the band recalls. “We were sitting by this lake at 6am, with the sun rising, listening to it and all felt well. We knew we had a great song written, we were all sleep deprived and sweaty, the stars were aligning.”

Directed by Zack Arlo, the moody and impressionistic visual for “Rupert Giles” manages to further emphasize the 90s MTV-era vibe of the song.