Warp Records released Pritchard’s latest effort Under the Sun earlier this year, and from all accounts the album has Pritchard maintaining the lush and accessible production style that has won him international attention — but while crafting material that may arguably be the least club and dance-floor ready he’s released to date. Interestingly, one of the album’s singles is”Beautiful People,” a lush and ethereal collaboration with Radiohead’s Thom Yorke that pairs Yorke’s plaintive and aching vocals with a slow-burning production that possesses an almost painterly quality as it consists of an airy and gorgeous, looped flute sample, steady yet tribal-like drum programming and cascading layers of shimmering and undulating synths. In some way sonically speaking, the song meshes the ancient and tribal with the contemporary in a way that’s spectral –and in fact, in some way the song reminds the listener that ghosts linger and have a way of haunting your life in unexpected ways. That shouldn’t be surprising because as Pritchard explained in press notes “The original instrumental to ‘Beautiful People’ is a personal song about loss, hopelessness and chaos, but ultimately the message is love and hope. Thom’s contribution to this collaboration captured perfectly what the piece is about. . .”
The recently released video is a stunningly gorgeous video that follows its hooded, central character as it hikes and explores scenery that possess an otherworldly beauty before revealing that the character is a sort of Thom Yorke avatar. As the camera pans out in a cinematic fashion, it manages to reveal how small and insignificant its central character is the proceedings at hand — that is before some amazing gravity defying action at the end. Much like the song that inspired it, the video possesses a patient yet intense quality.
