Born Tessa Violet Williams in Chicago, the up-and-coming, Nashville-based indie pop singer/songwriter and vlogger, Tessa Violet can trace the origins of her music career to a school project in which she began daily vlogging in 2007 for a school project with the screen name Meekakitty while working in Hong Kong and Thailand as a model; however, by 2009 Williams quit modeling and relocated to New York, to focus on her vlog, which primarily focused on storytelling, skits and music videos — particularly, fan-made music videos for popular artists like Reliant K, Family Force 5 and MIKA.
Wiliams gained national attention after winning $100,000 in a YouTube competition by receiving the most comments on her video entry. In 2011, Williams was featured in fellow YouTube creator Nanalew’s fan-made “Sail,” which went viral and has amassed over 310 million views. In 2012, The Chicago-born, Nashville-based indie pop singer/songwriter followed her appearance in “Sail” by appearing in the video for Family Force 5’s “Cray Button,” and then directing the act’s video for “Chainsaw,” which featured Tedashii.
By 2013 Williams began to focus on writing, recording and releasing music and the focus on her YouTube channel shifted to her original music, eventually leading to her dropping the Meekakitty moniker and using her real name Tessa Violet across all of her online platforms.
So far the past year or so has been a breakthrough, whirlwind year for the up-and-coming Chicago-born, Nashville-based indie pop artist: she’s released two critically applauded singles “Crush” and “Bad Ideas” — “Crush” has amassed over 18 million Spotify streams and the video has received over 36 million views. “Bad Ideas” became a viral hit. As result of the success of those two singles, Williams toured with her first live, backing band, which featured Jess Bowen (drums) — and that tour included her first sold-out headline shows at Los Angeles‘ The Troubadour and the Mercury Lounge.
Building upon an exploding profile, she just finished her first UK tour, which featured a sold out London show, and Billboard featured her as one of 10 new festival artists to look out for this year. She was also named the first YouTube Foundry Artist of 2019 — and she’ll be making her Lollapalooza debut this year. Her full-length album Bad Ideas will be released one song a month or so throughout the year, and the album’s third and latest single “I Like (The Idea of) You” recently premiered on Spotify’s New Music Friday playlist and YouTube Music’s Pop Before It Breaks playlist. Centered around a disco meets New Wave-like bass line, the Chicago-born, Nashville-based pop artist’s latest single is a sultry and coquettish, late night strut that recalls DFA Records heyday.
“I was seeing this guy at the time, who I knew wasn’t into me. And even though I could see that, it was still so much fun to think and obsess about him,” Tessa Violet says of the song. “Replaying the way he said my name on the phone, imagining what I would wear or say the next time I saw him, thinking of things I could write about him. I remember that I could logically see it wasn’t going anywhere, so I thought maybe I should feel embarrassed about how much time I was spending on him. But it didn’t make me feel embarrassed, it made me feel sexy and powerful. So what if they’re not that into me? I like the idea of it and I’m going to enjoy that.”