Currently split between New York and Atlanta, electro pop duo Normal Bias — Matt W.(vocals) and Chris C. (synths) — are a self-described “pump and dump scheme, mining the most bloodthirsty parts of decades of electronic music and striping it for parts” while describing their sound and approach as “equal parts techno synth pop and ruthless venture capital.” The duo have supported their recorded output — 2022’s self-titled EP and 2024’s Kingdom Come — with shows and touring with Nitzer Ebb, Boy Harsher, Nuovo Testamento, High Functioning Flesh and Phase Fatale. Adding to a growing reputation in the electronic music scene, the band is currently on tour with Spike Hellis, who has performed and collaborated with Nitzer Ebb, Boy Harsher, Pixel Grip, Buzz Kull, Nuovo Testamento, and more.
The duo’s sophomore album Ways of Keeping Clean will be released next year through DKA Records. Ways of Keeping Clean‘s first single “Soft Power” is an EBM and goth-styled banger built with thumping, wall-rattling beats, walls of glistening synths, razor sharp hooks paired with Matt W’s sultry Dave Gahan/Michael Hutchence-like vocals. Sonically seeming to channel early Depechde Mode, the song as the do explains “confronts the numbing effects of propagandized multimedia addiction that looms over the modern world and enables the worst instincts of our leaders and institutions, and leads us further into nowhere and nothing.”
Directed by Logan Devlin, the accompanying video for “Soft Power” is a sleek blend of live performance, stop-motion amination and Dali-esque landscapes with bursts of VHS glitch. While watching it, I thought of So and Us-era Peter Gabriel and Pet Shop Boys — but with a mix of mischief and menace.