With the release of her debut EP, 2023’s Strange Rituals, emerging Christchurch-based singer/songwriter Phoebe Vic quickly established herself as an artist, who paints emotional sonic landscapes with sophisticated, alternative pop songs that range from dreamy and romantic to foreboding, percussive-driven tracks that draw from her own life with sincerity and a self-referential, cheeky sense of humor. The emerging Kiwi artist followed Strange Rituals EP with last year’s “Wasn’t That Deep.”
2025 has gotten off to e a bus start for Vic: Earlier this year, she released the country-tinged “Mad Woman.” Her latest single, the Emily C. Browning-produced “It’s My Pleasure” comes on the heels of playing Nostalgia Festival.
“It’s My Pleasure” is a deliriously unhinged bit of naughty, raunchy fun featuring a glitchy production featuring rubbery bass bounce, skittering trap-beats, bursts of electronic skronk and screech that serves as a lush yet funky bed for the emerging Kiwi artist’s yearning and sultry delivery singing explicit lyrics about sexual desire. It’s a fun, horny, defiantly feminist and pro-sex anthem.
“This song was born from a long dry-spell of lacking in the intimacy department,” Vic says. “So if I wasn’t getting any action, I decided I wanted to make something really hot and horny – that champions owning your sexual fantasies and desires!”
“I really like minimalist prod and it was an exercise in using less elements to create something in-your-face.” producer, Emily C. Browning adds. “We both wanted it to feel like a punchy little arcade game or something, with little reward sounds and different levels.The metal breakdown was Phoebe’s idea and I had to quickly figure out how to play guitar and bass like a metal head. Very fun day in the studio!”
Directed by Lore Films‘ Adam Hogan with support from New Zealand’s On Air New Music Single grant, the accompanying video is set at a depressing open mic, where a terrible stand up comedian is gently pushed off the stage, mid routine before Phoebe Vic steps on the stage and does a raunchy, burlesque style performance that gets everyone in the room uncontrollably horny. “We wanted to make something cheeky, visually stimulating and silly that matched the vibe of the song, while adding an additional heightened story-telling element to it!” Vic says.
