Nashville-based melodic, heavy duo Friendship Commanders — Buick Audra (vocals, guitar) and Jerry Roe (drums, bass) — have released two albums 2016’s Dave, 2018’s  Steve Albini-produced Bill and two EPs 2020’s Hold On To Yourself and last year’s Release The Rest, an exclusive vinyl compilation of singles released since 2020, including “Stonechild”/”Your Reign Is Over,” which continued their ongoing collaboration with the engineering and mixing team of Kurt Ballou and Brad Boatright.

The Nashville-based duo’s forthcoming Kurt Ballou and Friendship Commanders co-produced third album MASS was recorded in Ballou’s Salem, MA-based studio, GodCity. The album’s second and latest single “Fail” is grunge-inspired ripper built around fuzzy power chords, thunderous drumming, enormous mosh pit friendly hooks and choruses paired with Audra’s expressive, Ann Wilson-like delivery. The song evokes both a desperate cry for help and a desperate attempt to connect with another that sadly seems to fall short. The duo explains that the song was written to honor the memory of Spore‘s and Sunburned Hand of the Man‘s Marc Orleans, who committed suicide in June 2020. “We chose to make the song energetic, dissonant, and big, just as he would like it. Bit of a departure for us from our usual doomy vibe, but it’s still the same band, we think,” the band says.

Directed, edited and shot by the band’s Jerry Roe, the accompanying video features Audra, Roe and Daniel Skiver, and is split between the band playing performing the song in a bare loft space and intimately shot footage of a desperate man, who’s at the end of his rope.