common goldfish is the solo recording project of a somewhat mysterious London-born, Tottenham-based singer/songwriter, multi-instrumentalist, and producer, who as a musician has made a name for himself busking along the canals of Hackney Wick and playing the London gig circuit. And as a producer and songwriter, under the moniker of J Love, been credited on songs that have have received critical acclaim from media outlets like Mixtape Madness, New Wave Magazine, and GRM Daily.
The mysterious Tottenham-based artist’s debut as common goldfish “Feel The Fuzz” is an upbeat, optimistic and decidedly late 80s-early 90s Manchester-inspired bop centered around fuzzy guitar lines, blown out breakbeats, a funky and propulsive bass line and common goldfish’s easygoing delivery paired with a euphoric boy-girl led hook and subtly modern production sheen. If you’re a child of the 80s and 90s as I am, “Feel The Fuzz” will bring back nostalgic memories of The Stone Roses, Primal Scream, Stereo MCs and the like, complete with an uplifting much-needed message to the listener.
“The track embodies the sense of dreamer’s optimism (‘the fuzz’) and the feeling that led me to change career paths and pursue my passion in music,” the creative mastermind behind common goldfish explains in press notes. “We only lead one life, ‘Feel the Fuzz’ is about helping people see that they should value their experiences over materials and not always seek the easy options in life.”
Directed by Ed Rigg, the accompanying video is shot with a grainy analog feel reminiscent of Beastie Boys‘ “So Whatcha Want” and others, and as a result, it makes the video appear as though it were originally shot and released sometime between 1989-1992. Centered primarily around the London-born, Tottenham-based artist performing the song in a local skate park, accompanied by skaters and graffiti artists, the video captures the local skater and music scene with a loving specificity.