Tag: Herbie Hancock Future Shock

Video by William Ruben Helms

New Video: JOVM Mainstay GUM Returns with a DIY Visual for Breezy Yet Yearning “Low to Low”

Carnavon, Australia-born, Fremantle, Australia-based singer/songwriter, multi-instrumentalist and producer Jay Watson is an extremely busy and restlessly creative man: Watson splits his time as a touring member of acclaimed JOVM mainstays Tame Impala and POND. He’s also the creative mastermind the acclaimed solo recording project (and fellow JOVM mainstay act) GUM.

Spinning Top Music released Watson’s fifth GUM album Out In The World earlier this year. The album, which is the highly follow-up to 2018’s critically applauded The Underdog was written and recorded in between tours with Tame Impala and POND continues Watson’s long-held reputation for having a voracious taste for styles, sounds and different eras. Thematically, the album is fueled by the Carnavon-born Fremantle-based artist’s quest to make sense of modern life — with the album’s material being fueled by an untethered curiosity and the inherent anxiety of too much awareness and too much connectedness.

Sonically, Out In The World’s material may arguably be the most boundary pushing of Watson’s growing catalog. “This album is my attempt at making a record that combines my fascination of how other people live their lives, with my own internal desire to analyse mine and improve it,” Watson says of his latest album. “‘Out In The World’ was a phrase that conjured a lot of grandeur and ego, yet somehow felt really small and wholesome at the same time.”

I’ve written about two of the album’s singles:

“Don’t Let It Go Out,” the album’s second single, a track that sees Watson pushing his sound and songwriting in a bold new direction. Centered around a glistening arpeggio guitar riff, jangling acoustic guitar, propulsive four-on-the-floor and shimmering synths, “Don’t Let It Go Out” finds Watson pushing his sound and songwriting in a bold direction while retaining the hook-driven, carefully crated nature quality that GUM fans have loved.
“Airwalkin,” a swaggering 80s synth pop-like banger featuring tweeter and woofer rocking boom bap-like beats, squiggling synths, soaring strings and an enormous hook that sonically seemed indebted to J. Dilla. Odelay-era Beck, Future Shock-era Herbie Hancock and Kraftwerk.

Out In The World’s latest single “Low to Low” finds Watson pushing his sound into a new direction — but while arguably crafting what may be the funkiest song of his catalog. Centered around shuffling polyrhythm, explosive horn stabs, dusty breakbeats, tinny Casio-like synth arpeggios and Watson’s yearning vocals, the track sounds as though Watson had been listening to salsa, Expensive Shit/He Miss Road-era Fela Kuti, 80s New Wave and synth pop the deceptively breezy pop confection actually seems to express a fear of irrelevance and of being forgotten.

“I purchased an EHX DRM15 drum machine and the song developed from one of the preset beats, this ‘robot-latin vive with lots of spring reverb. It was the last song I recorded for the album, it’s bizarre stylistically, but I just went with it,” Watson says of the album’s latest single.

Co-directed with POND bandmate Jamie Terry, the recently released video for “Low to Low” was shot in Fremantle on grainy Super 8 or 16mm film, and the visual captures the sunny warmth of Western Australia — while following Watson walking around with an enormous plastic box. “ My mate Az gave me 16 panels of Perspex he had found, who knows where? GUM thinks outside (and inside) the box,” Watson says of the video. ““Now that the dust has settled on Out In The World,I think this is probably my favourite track from the album, and I know it is for lots of other people too, so I wanted to make a visual for it,” he adds.

Video by William Ruben Helms

New Video: GUM Returns with a Trippy Animated Visual for “Airwalkin'”

Jay Watson is a Carnavon, Australia-born, Fremantle, Australia-based singer/songwriter, multi-instrumentalist and producer, who creatively splits his time as a member of acclaimed psych rock acts and JOVM mainstays Tame Impala and POND — and with his acclaimed solo recording project GUM.

Watson’s fifth GUM album Out In The World, which was officially released today through Spinning Top Music, is the highly-anticipated follow-up to 2018’s critically applauded The Underdog. Written and recorded in between  his commitments with POND and Tame Impala at his Fremantle-based home studio and while on the road, Out In The World continues Watson’s long-held reputation for his voracious taste for styles, sounds and eras — paired with his ongoing quest to make sense of modern life.  Driven by untethered curiosity and the inherent anxiety of way too much awareness, the album is arguably, the most boundary pushing of his growing catalog. “This album is my attempt at making a record that combines my fascination of how other people live their lives, with my own internal desire to analyse mine and improve it,” Watson says of his latest album. “‘Out In The World’ was a phrase that conjured a lot of grandeur and ego, yet somehow felt really small and wholesome at the same time.”

Earlier this year, I wrote about “Don’t Let It Go Out,” Out In The World’s second single, a track that found Watson pushing his sound and songwriting in a bold new direction with its influences blurring into something distinctly Watson. “Airwalkin,” the album’s latest single is a swaggering, 80s synth pop inspired banger centered around boom bap-like beats, squiggling and shimmering synths, a soaring string sample, an enormous hook with vocodered vocals and Watson’s plaintive vocals. The  end result is a song that sounds as though it were indebted to J. Dilla. Odelay-era Beck and Future Shock-era Herbie Hancock and Kraftwerk. 

“This song is trying to capture the feeling of walking around my rural town with my Discman as a teenager, completely self-conscious about the way I look but completely feeling myself at the same time.” Watson says. “3 and a half minutes of Boombox Rock inspired by Stevie Wonder, Dilla and Beck.”

Directed  by Alex McClaren, the recently released video for “Airwalkin'” is a vividly colored visual that features a variety of characters —  three-eyed dog, a kid’s toy robot, a walking recycling bin and a walking boom box among others — walking through some trippy yet mischievous backdrops. “I wanted to do something with Alex McClaren again. He’d worked on the claymation video for ‘The Blue Marble’ off my last album, I love his stuff. I only had quite a vague idea that the clip could be a figure moving across a landscape in claymation, a vocoder robot-man initially, and Alex went next level with it’.”