Tag: hip hop

Video by William Ruben Helms

New Video: Montréal-based JOVM Mainstay Naomi Teams Up with SLM on Sultry, Club Banger “Hershey Kiss”

2026 has been a busy year for Montréal-based JOVM mainstay Naomi: She has continued to be wildly prolific while entering a bold new era working with French producer Elior Chaudagne, who produced “Univers.”

Following the success of “Univers,” the French Canadian artist returns with “Hershey Kiss,” which features Anglophone Montréal-based emcee SLM (pronounced “SLIM”). Built around a propulsive, dance-floor filling calypso-styled riddim, “Hershey Kiss” is a sultry, club banger that’s rooted in Naomi and SLM’s swaggering and defiant, girlboss energy.

“Hershey Kiss” can be trace its origins a back a little bit: Elior Chaudagne, had been pitching the Montréal-based artist an energetic beat inspired by bouyon, a Caribbean music genre that’s currently red hot right now. However, Naomi hadn’t feel confident enough to tackle the genre while adding her own touch — until SLM joined her in the studio.

The two Montréal-based artist’s collaboration, much like the song goes back a little bit: Naomi and SLM have long moved around in the same circles. But despite sharing similar sociocultural references and background — Naomi has Haitian and Guyanese roots; SLM is Guyanese. But they hadn’t worked together until “Hershey Kiss.”

Their initial artistic encounter felt natural — to the point of being seemingly symbiotic. Each artist spontaneously wrote their lyrics on the spot in a matter of a few minutes and recorded their part in practically a single take, without retouching or re-dubs. Throughout the song, they play with the conventions of bouyon with references to the ballroom scene — in both sound and energy. And as a result, there’s a raunchy, uninhibited and cheekily ribald energy to the proceedings.

Directed by Wynn Holmes and Naomi Hilaire, the accompanying video was shot at the Funhub Arcade on Cathcart Street in Downtown Montréal. The video drops the viewer into a sweaty and sultry party featuring twenty dancers performing choreography created by Naomi and Raphaël Gagnon. The video captures the raunchy energy of the song.

Video by William Ruben Helms

New Video: John Glacier Shares a Breezy and Hypnotic Banger

Rising Hackney-born rapper, producer and poet John Glacier released her full-length debut, last year’s critically applauded Like A Ribbon. Like A Ribbon featured a seamless blend of rap, electronic music, post-punk, ambient textures and experimental songwriting, showcasing the rising Hackney-born artist’s uniquely diaristic, stream-of-consciousness approach while quickly establishing her as an artist operating within her own lane.

The success of Glacier’s debut has also helped to catapult her into a new stratosphere within music and elsewhere. Since her debut’s release, she made her debut in British Vogue, appeared on the cover of Hypebeast and starred in Prada‘s Spring/Summer 2026 global campaign alongside Hunter Schafer, Damson Idris, Carey Mulligan, Nicholas Hoult and the cover of HommeGirls. Her reputation as a fashionista has been further cemented with collaborations and appearances with leading houses — including Burberry, Alexander McQueen, Louis Vuitton, Miu Miu, Lacoste, Gucci, Bogetta Veneta, JW Anderson and Fendi.

Musically, she has collaborated with a growing and eclectic list of artists across different genres, including Blondshell, MJ Cole, Montell Fish and dj gummy bear, Jadasea and Jamie xx.

The rising multidisciplinary talent is building upon a rapidly growing profile with the Take A Daytrip co-produced “Bond Girl,” the first bit of new material since last year’s Like A Ribbon. Bult with a breezy yet propulsive pulse and tweeter and woofer rattling low end paired with dense layers of twinkling and oscillating synth melodies beneath Glacier’s coolly swaggering delivery, “Bond Girl” is a hypnotic, club friendly banger that channels Ibiza with a pop-leaning accessibility. “Bond Girl” to me captures a bold, rising artist, who’s about to put the game in a chokehold — and in her own terms.

Directed by Léa Ceheivi, the accompanying video for “Bond Girl” is fittingly inspired by classic spy thrillers and stars the rising Hackney-born artist as a stylish and enigmatic secret agent, who’s both a heroine and a villain. Effortlessly maneuvering through a world of intrigue and excess, she continually find sways to evade, outsmart and triumph over rivals and others attempting to take what’s hers.

Video by William Ruben Helms

Throwback: Happy 58th Birthday, Kool G. Rap!

JOVM’s William Ruben Helms celebrates Kool G. Rap’s 58th birthday.

Video by William Ruben Helms

Throwback: Happy 65th Birthday, GURU!

JOVM’s William Ruben Helms celebrates the 65th anniversary of the birth of GURU.

Video by William Ruben Helms

New Video: Genesis Owusu Returns with Shimmering and Glitchy Surprise Single “HUMAN AGAIN”

Acclaimed multi-ARIA Award-winning Ghanian-born Canberra-based JOVM mainstay Genesis Owusu released his highly anticipated third album REDSTAR WU & THE WORLDWIDE SCOURGE earlier this year through OURNESS. 

REDSTAR WU & THE WORLDWIDE SCOURGE sees one of Australia’s most celebrated and visionary contemporary artists construct an exposed state-of-the-day record that’s experimental yet cohesive, desolate yet ecstatic, unflinching yet free. Duality is at the core of an album that sees the JOVM mainstay layering musings on an unsettled world with piercing reflections of his, and our own places within the world. Rich in lyricism and earnest in its message, REDSTAR WU & THE WORLDWIDE SCOURGE is a resolute effort that confronts a divisive era in which humanity and its institutions seem to be ripping apart at the seams and heeds a desperate need for unity. 

Sonically drawing from and meshing elements funk, neo-soul, Brit rock and alt pop the album’s overall sound feels both sprawling and deliberate. “The world hasn’t ended yet,” Owusu. says. “We’re still moving, we’re still jumping, we’re still living, and so we shall continue. Through rain, shine, exploitation and warfare. We, the people, will always stubbornly persist, and hopefully persist hand in hand.”

Today, the acclaimed JOVM mainstay shares “HUMAN AGAIN,” a surprise stand-alone single and video that comes on the heels of REDSTAR WU & THE WORLDWIDE SCOURGE and his Red Star Wu’s Pirate Radio Tour, which electrified crowds in Australia and included sold-out headline shows in London and Paris, and opening dates with IDLES. “HUMAN AGAIN exists in the same mindset as REDSTAR WU — emotionally raw and reflecting deeply on our divisive, mad times. Sonically, the new single features bubbling and warbling synth glitch and skittering beats beneath Owusu alternating between a ferocious, ODB-styled snarl for the song’s punchy verses and his imitable croon. His delivery evokes a man at conflict with himself, seeming propelled forward by the digitized world that surrounds us. And yet, the song’s narrator finds a hopeful resolve, resilience in community, and inspiration in the collective fight to hold on to our humanity.

Owusu says, “I wrote this song when I was thinking about apathy. Living in the digital age of misinformation is genuinely brain-frying sometimes. So much global gaslighting, so much to cry and scream about; it’s easier to just flip the switch off and sink into base hedonism to feel human again. But it’s really important to care. You can party too. Care about the rights and freedoms that let you party. Care about all the people around the world who wanna party just like you. Keep fighting, kicking and screaming so the party doesn’t die.”

Directed by Isaac Brown, the accompanying video is a baroque, Interview with the Vampire-styled fever dream of lust, decadence and violence that collides with modern-day European streets in a way that emphasizes the tensions at the core of the song in a visceral fashion.

Video by William Ruben Helms

New Video: El Da Sensei Celebrates 20th Anniversary of “The Unusual” with Stylish Visual for Lush “Hold On”

El Da Sensei celebrates 20th anniversary of “The Unusual” with stylish visual for lush “Hold On.”

Video by William Ruben Helms

Throwback: Happy 39th Birthday, Kendrick Lamar!

JOVM’s William Ruben Helms celebrates Kendrick Lamar’s 39th birthday.

Single Review by William Ruben Helms

New Audio: maticulous and El Gant Share Eerie and Menacing “House of Cards”

Pittsburgh-born, Brooklyn-based producer maticulous will be teaming up with veteran New York emcee El Gant on the collaborative album, House of Cards, which is slated for a summer release. The album will include the previously released “Wordle,” which featured a guest spot from beloved indie emcee Brother Ali and the album’s title track “House of Cards.”

El Gant dexterously spits rapid fire bars over a menacing production featuring a looping woozy and twinkling key-driven sample paired with a droning bass and boom bap. Much like its immediate predecessor, “House of Cards” captures our particular moment, one in which we all find ourselves at some sort of crossroads in a crooked, fucked up world on the verge of collapse.

Video by William Ruben Helms

New Video: Three from Vince Staples’ Soon-to-be Released “Cry Baby”

Acclaimed Long Beach, CA-based emcee Vince Staples will be releasing his highly anticipated sixth album Cry Baby on Friday, June 5, 2026. The album is a bold musical and sonic shift for the acclaimed Long Beach-based artist, who built each track around live instrumentation, which gives the album’s material a visceral sense of immediacy and urgency.

The result is dynamic, confrontational effort that reportedly captures the tension, absurdity and emotional weight of America. The album doesn’t just document our weird, mad, urgent and brutal moment and its precedents, but actively wrestles with them. With the album dropping in a few days, I’m going to do a rare, unprecedented thing here — cover the album’s three released singles in a single post.

“Blackberry Marmalade,” Cry Baby‘s first single is built around a breakneck and angular Gorillaz-meets-punk rock inspired arrangement. Arguably one of the more bounce around and mosh friendly songs of the Long Beach-based artist’s growing catalog, the song sees Staples taking aim at America’s hyper-violent past and present, the hypocrisy, stupidity and insulting nature of racism and racial stereotypes, the deep sense of fury and insult Black Americans feel every single moment of their lives with a cool, defiant swagger and profound clarity.

Directed by Vince Staples and Bradley J. Calder, the accompanying video for “Blackberry Marmalade” is disturbing, uncomfortable, fucked up, strangely funny fever dream of gratuitous violence that’s also all too American. America is Jim Crow racism, apple pie, baseball and mass shootings — and deep down we all know this.

“White Flag,” Cry Baby’s second single features a broodingly atmospheric soul-meets-trip ho arrangement. Staples expresses a mix of world weary exhaustion, defeat, despair and stubborn pride. Listening to “White Flag” reminded me of a line in Yasiin Bey‘s “Umi Says:” “Sometimes, I don’t wanna be a solider/Sometimes, I just wanna be a man . . .

Directed by Vince Staples and Bradley J. Calder, the accompanying video for “White Flag,” follows Staples as he grabs an American flag, paints it entirely white, hangs it up again — and then proceeds to shoot at it with an assault riffle. It’s a gorgeously shot visual that’s anchored in a cool, methodical calculation.

“Cotton,” the album’s third and final pre-release single is a strutting soul pop, funk, classic rock and gospel-inspired tune that much like its immediate predecessors is urgent and irresistible hooky and anchored around astute sociopolitical observation and introspection. Throughout the song Staples openly speaks of the brutality, anger, and desperation of the folks in his hometown, and of the power and necessity of music and community. The sort of community that will “pick you up when you feel like falling” as Staples says in the song. It serves as a reminder that the only way through this is community.

Directed yet again by Staples and Calder, the accompanying video features the white painted American flag with bullet holes being used as a projection screen that features imagery of the titular cotton in the Deep South, moments of pure Black joy, scenes of America’s violence, the Civil Rights era and more.