Tag: Honeymilk it Might Be

Over the past few years I’ve written a bit about acclaimed Stockholm, Sweden-based indie rock act  Honeymilk, and as you may recall the act which was formed as a quartet featuring founding members Marcus Admund (vocals) and Albin Wesley (bass), along with Nikki Nyberg (guitar) and Erik Fritz (drums), could trace their origins to the formation and breakup of an earlier band Urmas Planet, which also featured several members of the band’s initial lineup.

With the release of the Linus Larsson-produced single  “It Might Be,” the band quickly received both praise across the blogosphere and radio airplay on several radio stations including Amazing Radio and Oxford College Radio. However, after “It Might Be,” the members of Honeymilk decided to go the DIY route, recording their critically applauded full-length debut effort Lean on the Sun. After the release of their Brit Pop meets classic psych rock-like “A Scene in Between,” and subsequent releases, the band went through a massive lineup change that resulted in the band becoming a duo featuring co-founder Admund and Nyberg. As a result of the lineup change, the band experienced a radical and perhaps necessary change in sonic direction, as you’d hear on the breezy,  Vampire Weekend-like synth-based single “Time Will Kill You,” which received attention across the blogosphere and amassed over 140,000 streams on Spotify.

Admund and Nyberg released I Want You To Be Very Happy, the highly-anticipated follow up to Lean on the Sun. The album which featured album singles “The Nothing New,” “Time Will Kill You,” and “Trip” managed to receive praise from a number of major media outlets including Clash Magazine, BBC Fresh On The Net and Jajaja Music as well as airplay on Sweden’s P3, Amazing Radio, Germany’s Flux FM, Norway’s NRK P13 and Finland’s YLE Soumi.

Interestingly, the band’s latest single “It’s All In My Hands” was written and recorded during the I Want You To Be Very Happy sessions but wasn’t finished and was subsequently cut from the album. Sonically speaking, the song will further cement the Swedish act’s reputation for crafting material that effortlessly meshes psych rock and Brit pop with rousingly anthemic hooks; but with subtle elements of 70s disco. As the band mentions in press notes, the song is actually one of their first politically charged songs. “We wanted to take ourselves seriously and write about the tiresome right-wing, life-coach cliché that everything is possible just as long as you give everything,” the  members of Honeymilk say in press notes. “Basically leaving them with no other responsibility for people’s lives except cashing their cheques. To take down the cynism a bit we added some disco-feel to it. It’s recorded a couple of years ago in our former studio at Odenplan,  Stockholm, from which we got kicked out threatened to be sued for 100 000 kronor. We never got to release ‘It’s All In My Hands.’ We forgot about [it]. And now – we happened to fall in love with it again.”

 

 

 

 

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New Video: The Ironic Visuals for Honeymilk’s “The Nothing New”

Currently, Admund and Nyberg are working on the much-anticipated follow-up to Lean on the Sun — but in the meantime, the duo’s latest single “The Nothing New” is as the band says “could be about finding yourself in an age and situation where the demands that hunt you are increasing; the same that it takes more alcohol to get drunk, it takes great and greater everyday explosions for the static line that life has graduated turned into to be moved. It could also be a pretentious and unclear salute to both Samuel Beckett’s book Murphy or Spacemen 3. Or it could be a very good pop song that means nothing.” Sonically, the song is a breezy and jangling bit of pop that meshes elements of 60s psych pop with Brit Pop (thanks to angular guitars and undulating synths) with an infectious and anthemic hook and ironic lyrics while being both radio and arena rock-friendly.

The recently released music video features the duo of Admund and Nyberg as though they were on a cooking show — but a cooking show in which they spend a great deal of time hanging out and goofing off, before inviting a couple of studio-manufactured, casting call guests to their place. It’s an unusual take on the song but it still manages to capture the irony within the song; however, in this case, the irony seems to be that in a post-modern world everything that possesses earnestness may also be manufactured for you.

Initially comprised of founding members Marcus Admund (vocals) and Albin Wesley (bass), along with Nikki Nyberg (guitar) and Erik Fritz (drums), the Stockholm, Sweden-based quartet Honeymilk can trace their origins to the formation and eventual breakup of Urmas Planet, a band that featured several members of Honeymilk. And with the release of the Linus Larsson-produced single “It Might Be,” the band quickly received both praise across the blogosphere and radio airplay on several radio stations including Amazing Radio and Oxford College Radio. However, after “It Might Be,” the members of Honeymilk decided to go the DIY route, recording their critically applauded full-length debut effort Lean on the Sun.

Now, if you’ve been frequenting this site over the past few years, you may recall that I’ve written about the band on a couple of occasions including their Brit pop and psych rock-channeling single “A Scene in Between.” Sometime after that single and its subsequent recorded efforts, the band went through a massive lineup change in which the band went from a quartet to a duo featuring the band’s co-founder Marcus Admund (vocals) and Nikki Nyberg (guitar). And with such a massive lineup change, the band went through a radical change of sonic direction as you would hear on their breezy, Vampire Weekend-like synth-based single “Time Will Kill You,” a single that received quite a bit of buzz across the blogosphere and over 140,000 streams on Spotify.

Currently, Admund and Nyberg are working on the much-anticipated follow-up to Lean on the Sun — but in the meantime, the duo’s latest single “The Nothing New” is as the band says “could be about finding yourself in an age and situation where the demands that hunt you are increasing; the same that it takes more alcohol to get drunk, it takes great and greater everyday explosions for the static line that life has graduated turned into to be moved. It could also be a pretentious and unclear salute to both Samuel Beckett’s book Murphy or Spacemen 3. Or it could be a very good pop song that means nothing.” Sonically, the song is a breezy and jangling bit of pop that meshes elements of 60s psych pop with  Brit Pop (thanks to angular guitars and undulating synths) with an infectious and anthemic hook and ironic lyrics while being both radio and arena rock-friendly.