Tag: Hypertone

New Video: A!MS Teams Up with ZieZie, Ramz, Lillz, and leon & Brodie on Swaggering “Wait What”

A!MS is an emerging and rising Ayia Napa, Cyprus-based artist, who has received international attention for a sound that he has dubbed “Global Street,” which is informed by his multicultural background and blends hip-hop’s spirit, street culture, global sounds, and digital-era creativity. He sees this new, hybrid sub-genre as a home for artists beyond traditional scenes, and as a way to unite voices from overlooked corners of the globe with a “as street, as it is worldwide” ethos.

The Cyprus-based artist’s sophomore album, last year’s Peak Season includes the Antaeus-produced “Light & Love,” feat. Julian Marley and Hypertone, the Golden Boy-produced  Stjge co-written “Need Somebody” feat. UK-based rapper ArrDee, and the album’s latest single “Wait What?” features a collection of rising British emcees ZieZie, Ramz, Lillz, and Leon & Brodie. Clocking in at a little under two-and-a-half minutes, the song showcases each artist’s unique energy and distinct flows over a slick, hook-driven trap-meets-grime production, which features a looping, fluttering flute sample paired with bursts of twinkling keys, skittering, tweeter and woofer rattling triplets.  

While anchored around an All-Star cast of up-and-comers, along with an established veteran, “Wait What” showcases the UK scene’s remarkable talent to a global audience hungering for new talent outside of North America.

Directed by WALKMNS, the accompanying video for “Wait What” is shot in a gorgeous, cinematic black and white and is split between footage of the artists performing at a festival and hanging out at what looks like a mix of suburban hotel, house, and mall.

New Video: Cyprus’ A!MS and Antaeus Team Up With Julian Marley and Hypertone on a Swaggering and Uplifting Dancehall Anthem

Currently based in Ayia Napa, Cyprus, A!MS is an emerging and rising artist, who has developed a sound and approach that he has dubbed “Global Street,” which is informed by his multicultural background and blends hip-hop’s spirit, street culture, global sounds and digital-era creativity. The Cyprus-based artist sees this new, hybrid sub-genre as a home for artists beyond traditional scenes, that will unite voices from overlooked corners of the globe with a “as street, as it is worldwide” ethos.

The Aiya Napa-based artist’s latest single, the Antaeus-produced “Light & Love,” features Julian Marley and Hypertone, on a swaggering dancehall/reggae anthem that includes subtle and brief nods to Anatolian music and house music, anchored around club rocking tweeter and woofer rattling beats, twinkling and arpeggiated keys, a sultry dance floor friendly groove and a remarkably catchy hook and chorus. While being a fun, summery bop, each vocalist delivers a desperately-needed message of love, unity, uplift, and cultural exchange and understanding through music — in a fraught, uneasy time.

“Light & Love” is the lead single to the Cypriot-based artist’s forthcoming album, slated for release next month, which will reportedly see him firmly cementing the Global Street sound.

The accompanying video captures the swaggering, attention grabbing energy of the song while being remarkably stylish.