Sigrid is a 21 year-old, Ålesund, Norway-born, Bergen, Norway-based pop artist, who with the release of her acclaimed debut EP Don’t Kill My Vibe earlier this year, has quickly become an international pop sensation — her EP has amassed more than 100 million streams globally, and as a result she’s played a number of major festivals, including Glastonbury, Latitude, SXSW, Life is Beauriful, Lollapalooza and Pitchfork Paris. Adding to a growing profile, the Norwegian pop artist was chosen as Apple’s Up Next Artist.
The Norwegian pop sensation ends 2017 with the Martin Sjolie-produced single “Strangers” and the track pairs a slick, club-banging yet radio-friendly production featuring layers upon layers of arpeggiated synths, tweeter and woofer-rocking beats and a soaring hook, paired with Sigrid’s gossamer vocals. Lyrically, the song looks at a a relationship and its inevitable end with a stark and startlingly mature honesty, as the song’s narrator recognizes that love in real life, is never like the movies — that it can be fumbling, awkward and ambivalent, leaving you with more unanswered questions than you ever expected; and that worst yet, despite the connection you may have had with that person, once that relationship is over, you’ve become strangers, much like when you first met that person.
Directed by Ivana Bobic, the recently released video follows the young Norwegian pop artist as she performs the song on a stark yet surrealist set, which spirals and reforms with completely different and strange scenery throughout the video. As Sigrid explained to i-D about the video.”It was a joy making it. We wanted to take the feeling of seeing differently to what they really are. The one thing that is realistic is me dancing around in my usual way.”