Tag: Inherently Low

New Video: JOVM Mainstays Nots Captures Our Current Dread and Unease

Cosmetic’s third and latest single “Inherently Low” is presciently and strangely fitting for our increasingly surreal times while continuing with the album’s overall theme. Sonically, the band pairs angular guitar and bass chords, propulsive drumming and shouted lyrics — and the end result is a song that evokes creeping dread and unease and while boldly and furiously calling out hypocritical bullshit. Simply put it’s a song with a narrator that simply has stopped giving a fuck.

The recently released video was created and edited by the band’s Natalie Hoffman and was influenced by the results of last week’s Presidential Election. And as Hoffman explains in press notes “the tension and fear that came with the results certainly played a part in the visual outcome of the video. America has elected someone who has openly campaigned to keep us low. To keep us completely divided. To keep us at war. I don’t think that I (or anyone) can fully process the weight of what is to come, but this video is an attempt to translate both what the song is about, and how I’ve felt since the election results – a new awareness, anger, and fear about being kept inherently low.”