Tag: Ivan Ave Double Goodbye

Single Review by William Ruben Helms

 

Now, over the past few months, I’ve spilled a quite a bit of virtual ink writing about this site’s latest mainstay, Eivind Øygarden, an acclaimed Telemark, Norway-born, Oslo-Norway-based emcee, best known as Ivan Ave. Because Telemark is an area surrounded by rugged, majestic mountains and is best known for its hiking paths and for its folk music heritage, Øygarden is a rather unusual figure made even more unusual in homeland: a Norwegian-born and-based emcee, who rhymes in English. But he’s managed to made a name for himself on the global, underground hip-hop scene.

As a teenager Øygarden and his family relocated to Stavanger, where he gravitated to the city’s prominent hip-hop, breakdance, DJ and graffiti scene. Øygarden took all of those early influences with him when he relocated to New York for a self-imposed residency, in which, he spent time hanging out and collecting records at A-1 Records. Interestingly, it was through his love of hip-hop that he discovered 70s jazz and soul — and sampling as a way to create his own music and sound.

When Øygarden returned to Oslo, he met his earliest collaborator Fredfades. The duo then founded Mutual Intentions, a collective of like-minded friends and a label that became a platform that hadn’t previously existed in Oslo — and it led to work with international producers. In 2014, Ivan Ave signed to Berlin-based Jakarta Records, who released his acclaimed debut, 2016’s Helping Hands and his sophomore album, 2017’s Every Eye.  

The Norwegian emcee and JOVM mainstay’s third full-length album Double Goodbyes is slated for an April 2020 release through Playground Music/Mutual Intentions. And as you may recall, the album which references Seinfield finds the acclaimed emcee leaving the sample-heavy behind sound of his previously released work and moving towards a broader — and at times more soul influenced — sonic palette. The album also marks the first time that Øygarden took up production duties, producing the majority of the album’s material himself.

Recorded last year in Los Angeles and Oslo, and featuring guest spots from Sasac, Bryon The Aquarius, Joyce Wrice, and others, the album was recorded during a period of personal struggle, where the work became both the focus and the therapy. “I needed to start from scratch in my life and rebuild it step by step, the music was part of the healing process.” Additionally, the aesthetics of the Home Shopping Network and late ’80s and early ’90s new age influence some of the album’s material. ‘“It’s easy to mock, due to some of its pompous cheesiness,” Ivan Ave says in press notes. “But as I’m getting older, experiencing life’s ups and downs, the essence of it feels genuine.” (In some way, it shouldn’t be surprising that Ali Shaheed Muhammad once described the acclaimed Norwegian emcee’s work as “deeply therapeutic” on his podcast.)

“Double Goodbyes is a product of just making music that moved me, in a phase of my life where I was building from scratch emotionally,” the acclaimed Norwegian emcee explains in press notes. “I found healing in producing and singing these songs, without necessarily putting my usual rappety-rap hat on. But as the album title suggests, a lot of times we find ourselves bumping into the exact things, people and habits that we thought we had left behind. So my hip-hop roots shine through once again, in this weird blend of RnB, AOR and synth sounds. Sasac was my main co-creator on the record, along with some dope music friends such as Kiefer, Mndsgn, Byron The Aquarius, Devin Morrison and more.”

So far, I’ve written about the album’s first three singles  “Triple Double Love,” “Phone Won’t Charge” and “Guest List Etiquette.” And while sonically they’ve all ben silky smooth, slick syntheses of 80s and 90s synth-led R&B and J. Dilla-era hip-hop, the songs themselves reveal a wizened self-awareness that comes from hard-fought personal experience, through narrators, who have come to recognize that they’ve been unintentionally and unwittingly repeating patterns that have made them miserable — and/or unfulfilled. But it ain’t all serious. There’s a playful self-deprecating humor throughout, especially on “Guest List Etiquette.” a track that focuses on a common dilemma for artists across the globe: everyone hitting them up to get on the guest list for their show.

The album’s fourth and latest single the Thundercat-like “Hope/Nope” is a dreamy song centered around a sinuous bass line, shimmering guitars and atmospheric synths and an infectious hook. But unlike the album’s previously released material, the song finds its narrator vacillating between hope and despair. Can one hold onto hope when things seem so bleak, uncertain and dystopian? Ask me again in a few months.

“This is the daydreamer’s anthem on the record, part escapism, part war cry. The rap verse came out sweet but dystopian,” Ivan Ave explains in press notes. “Sasac saves the day on the last verse, with a medieval guitar solo that makes me hopeful again. Hope seems to be the most important overarching theme of the album when I listen back to it. I’ve learned to respect cognitive dissonance as a weapon, a survival instinct maybe, in darwinian terms. Double edged sword though.”

 

Video by William Ruben Helms

New Video: Acclaimed Norwegian Emcee Ivan Ave Releases a Hilarious Visual for Silky Smooth Album Single “Triple Double Love”

Eivind Øygarden is an acclaimed Telemark, Norway-born, Oslo-Norway-based emcee, best known as Ivan Ave. As a Norwegian emcee rhyming in English, who grew up in an area surrounded by rugged, majestic mountains, best known for its hiking literature and folk music heritage than hip-hop — and has made a mark on the global underground hip-hop scene, Øygarden cuts an unusual figure. Interestingly, the acclaimed Norwegian emcee’s musical influences can be traced to his older sisters’ R&B record collection — in particular, The Fugees, Janet Jackson and Raphael Saadiq. 

As a teenager, his family relocated to Stavanger, where he gravitated to the city’s prominent hip-hop, breakdance, DJ and graffiti scene. All of those early  Øygarden took those early influences with him when he relocated to New York for a self-imposed residency, in which he spent time hanging out and collecting records at A-1 Records. Naturally, through his love of hip-hop, Ivan Ave discovered 70s jazz and soul — and sampling as a way to create his own music. 

When Øygarden returned to Oslo, he met his earlier collaborator Fredfades. The duo founded Mutual Intentions, a collective of like-minded friends and a label that became a platform that hadn’t previously existed in Oslo — and it led to work with international producers. In 2014, Ivan Ave signed to Berlin-based Jakarta Records, who released his acclaimed debut, 2016’s Helping Hands and his sophomore album, 2017’s Every Eye.  

Slated for an April 24, 2020 release through Playground Music/Mutual Intentions, Øygarden’s third full-length album Double Goodbyes, which derives its title from Seinfeld finds the acclaimed emcee leaving the sample-heavy sound of his previously released work and moving towards a broader sonic palette. The album also marks the first time in   Øygarden’s career that he took up production duties, producing the majority of the album’s material himself. 

Recorded last year in Los Angeles and Oslo, and featuring guest spots from Sasac, Bryon The Aquarius, Joyce Wright and others, the album was recorded during a period of personal struggle, where the work became both the focus and the therapy. “I needed to start from scratch in my life and rebuild it step by step, the music was part of the healing process.”

Additionally, the aesthetics of the Home Shopping Network and late ’80s and early ’90s new age influence some of the album’s material. ‘“It’s easy to mock, due to some of its pompous cheesiness”says Ivan.“But as I’m getting older, experiencing life’s ups & downs, the essence of it feels genuine.” (In some way, it shouldn’t be surprising that Ali Shaheed Muhammad once described the acclaimed Norwegian emcee’s work as “deeply therapeutic” on his podcast.) 

“Double Goodbyes is a product of just making music that moved me, in a phase of my life where I was building from scratch emotionally,” the acclaimed Norwegian emcee explains in press notes. “I found healing in producing and singing these songs, without necessarily putting my usual rappety-rap hat on. But as the album title suggests, a lot of times we find ourselves bumping into the exact things, people and habits that we thought we had left behind. So my hip-hop roots shine through once again, in this weird blend of RnB, AOR and synth sounds. Sasac was my main co-creator on the record, along with some dope music friends such as Kiefer, Mndsgn, Byron The Aquarius, Devin Morrison and more.”

“Triple Double Love,” Double Goodbye’s first single is a slick and silky smooth synthesis of 80s and 90s synth R&B and J. Dilla-esque hip-hop and a soulful hook paired with the Norwegian emcee’s playful (and fitting) basketball references and dexterous wordplay. Of course, the recently released video is set around a desperate protagonist, who after seeing an ad on his TV goes to a self-help guru to help him with his life — and play basketball better. 

“My long time collaborator Mohamed Chakiri and I came up with an idea for a short film, where the main character is struggling with duality. He loves dancing and basketball, but has a hard time keeping the two apart,” Øygarden explains in press notes. “When push comes to shove, he uses dancing as a defence mechanism against the pressures of team sports. The song ‘Triple Double Love’ is all about team spirit, and what that really means, both in love and on the art grind. So placing our man in a basketball-centric narrative was a perfect fit. We shot it last summer with a beautiful crew of Oslo homies. To feel the impact of Kobe’s passing now, seeing what an athlete of that magnitude means to people, made the video even more special to me.”