Founded in 1988, Nine Inch Nails — currently founder Trent Reznor and Atticus Ross, who became a full-time member in 2016 — is widely considered one of the most important, innovative and influential acts in modern music. Known for their unique blend of industrial, electronic, rock and ambient elements into emotionally raw and sonically aggressive work, the Grammy Award-winning, Rock ‘n’ Roll Hall of Fame inductees have actively redefined what mainstream music could be, selling over 20 million records globally, including 11 million albums in the United States alone.

Adding to their impressive accolades, Renzor and Ross have composed 20 film scores, winning two Oscars, three Golden Globes, two Grammy Awards and an Emmy Award.

Alex Ridha is Iraqi-German DJ and producer, best known as Boys Noize. The prolific German producer has developed a reputation as a singular figure in 21st century electronic music culture: a cross-genre-bridge-builder, who effortlessly bounces between techno, pop, industrial music and hip-hop while remaining a favorite of techno purists and a global headliner, who has never turned his back on the underground scene that he came up in.

Ridha has collaborated with a veritable who’s who of contemporary music, pop culture and fashion including Trent Reznor, Nine Inch Nails, A$AP Rocky, Bon Iver, Frank Ocean, Arca, Virgil Abloh, Chilly Gonzales, Lady Gaga and a growing list of others, who have enlisted him to bring his underground edge and distinctive sound and production to their work.

While prolifically releasing his own original productions, Boys Noize has also remixed material by Daft Punk, Depeche Mode, A.G. Cook and Solomun. He earned a Grammy Award-nomination with long-time collaborator Skrillex, and he has been featured on tracks alongside Keinemusik, Shygirl, Kelsey Lu, Rico Nasty and VTSS.

Ridha is also the founder and head of Boysnoize Records and the newly launched ONES AND ZEROES, which specifically focuses on rising global talent.

Ridha worked with Reznor and Ross on the Challengers and TRON: Ares film scores and the Grammy Award-winning song “As Alive As You Need Me To Be.”

“The creative fulfillment of working on the Challengers and TRON scores with Boys Noize led me to think that including him in the Peel It Back tour could be an interesting way to express NIN in more purely electronic terms live – a concept I’ve wanted to explore for some time,” Nine Inch Nails’ Trent Reznor says. “The result was so much fun for us we felt it was worth expanding and formalizing in some way.”

On a whim I mentioned it would be cool to play a whole set as Nine Inch Noize in the Sahara tent at Coachella,” Reznor adds. “Careful what you wish for…the next thing I knew we were designing a whole new show to present in the way it deserved.”

Nine Inch Noize, builds on the past few years of collaboration between Nine Inch Nails and Boys Noize. Before, their live debut as Nine Inch Noize, the two acts recorded Nine Inch Noize, which they released after their live debut at Coachella’s first weekend and before their second set at the festival’s second weekend.

Nine Inch Noize and Coachella shared some amazing live footage of their Coachella set last weekend. From the live footage, their set was a not-to-be-missed festival moment. But in a larger context, it’s a desperately needed collaboration that results in something that’s both completely new and genre-defying yet rooted in the familiar.