Tag: Lowly Records

New Video: KUNZITE’S Hallucinogenic and Playful Visual for Euphoric “LEMON SWAYZE”

KUNZITE — RATATTAT‘s Mike Stroud and Abuela’s Agustin White — can trace their origins to each of the project’s individual members occasionally crossing each others paths while admiring each other’s work: When Stroud was busy touring with RATATAT, White went on a spiritual journey that found him exploring yoga, meditation and psychedelics. Throughout their friendship, the duo had been looking to do something together — and KUNZITE allowed the duo the ability to merge their mind and missions with a sound that blends psychedelia with beat-heavy electronic production and live, organic instrumentation. 

The duo’s debut effort, 2018’s Birds Don’t Fly was written and recorded mostly through email. But their forthcoming sophomore album VISUALS, which will be released through Lowly/Wilder Records on August 20, 2021 sees the duo writing and recording material together — in the same space and at the same time. Interestingly, during the album’s recording project, the duo realized that they sounded best when they harmonized.

Earlier this year, I wrote about album single “FROSTY,” a song that found the duo changing things up quite a bit with Stroud taking up lead vocal duties. But at its core, the song is a summery, beach friendly jam centered around a cosmic groove, easy going bass line and Stroud’s laid-back vocals. VISUALS‘ fourth and latest single “LEMON SWAYZE” was recorded between Stroud’s upstate New York barn-based studio and White’s Oregon-based domed shaped studio. Sonically, the track is a decidedly dance floor friendly jam, centered around rapid-fire, four-on-the-floor, buzzing guitars, a sinuous, motorik groove and a rousingly anthemic, euphoria-inducing hook — with a playful nod at Cyndi Lauper. As the story goes while recording the song Agustin stood in the middle of his Oregon-based domed studio and felt a channel of energy through the line that came through the studio, and began singing the first thing that came out of his mouth — which are heard on the final track.

“‘LEMON SWAYZE’ was created with the mission of bringing listeners to their feet, dancing in exaltation while on a crazy joyride,” the members of KUNZITE explain. “The track’s title was inspired by a vision Agustin had of lemons as spaceships, induced by the consumption of a favorite cannabis strain, Lemon Cake.”

Directed by Felix Heyes, the recently released video for “LEMON SWAYZE” follows a day-in-the-life of an effortlessly cool older dude, who is a mix of Captain Lou Albano, Hulk Hogan, Colonel Sanders and The Sopranos’ Paulie Walnuts as he wears a green Adidas track suit and drives around town in a lemon yellow convertible, full of lemons in the back seat. And as he zooms around town, he’s rocking out and having the best life anyone could have, which includes some absolutely hallucinogenic sequences that remind me a bit of segments of 1,2,3 Contact and Sesame Street. “The video’s lead actor, Michael ‘Keysey’ Keyes, is a Colonel Sanders-esque character who also has Hulk Hogan’s mustache, and he asked me if I knew what ‘proanoia’ was,” Felix Heyes says of the video for “LEMON SWAYZE.” “He said, ‘Well, you know how paranoia is the feeling that unknown things are conspiring against you? Proanoia is the feeling that unknown things are conspiring to help you.’ And then he drove off in a 1971 Mustang full of lemons. Being ‘proanoid’ pretty much sums up my experience with KUNZITE and the team behind this music video!”

New Audio: KUNZITE Returns with a Euphoric, Dance Floor Friendly Banger

UNZITE allowed the duo the ability to merge their mind and missions with a sound that blends psychedelia with beat-heavy electronic production and live, organic instrumentation.

e duo’s debut effort, 2018’s Birds Don’t Fly was written and recorded mostly through email. But their forthcoming sophomore album VISUALS, which will be released through Lowly/Wilder Records on August 29, 2021 sees the duo writing and recording material together — in the same space and at the same time. During the recording process, the duo realized that they sounded best when they harmonized. Interestingly, VISUALS’ third single “FROSTY” saw the duo changing things up a bit with KUNZITE’s Stroud takes cup lead vocal duties. Sonically, the track is a summery/beach friendly jam centered around a trippy and cosmic groove, easy-going bass line, shimmering synths and Stroud’s laid-back vocals.

VISUALS’ fourth and latest single “LEMON SWAYZE” was recorded between Stroud’s upstate New York barn-based studio and White’s Oregon-based domed shaped studio. Sonically, the track is a decidedly dance floor friendly jam, centered around rapid-fire, four-on-the-floor, buzzing guitars, a sinuous, motorik groove and a rousingly anthemic, euphoria-inducing hook — with a playful nod at Cyndi Lauper. As the story goes while recording the song Agustin stood in the middle of his Oregon-based domed studio and felt a channel of energy through the line that came through the studio, and began singing the first thing that came out of his mouth — which are heard on the final track.

“‘LEMON SWAYZE’ was created with the mission of bringing listeners to their feet, dancing in exaltation while on a crazy joyride,” the members of KUNZITE explain. “The track’s title was inspired by a vision Agustin had of lemons as spaceships, induced by the consumption of a favorite cannabis strain, Lemon Cake.”

New Video: KUNZITE Follows the Girlswirl Crew in Venice Beach for Summery Visual for “FROSTY”

KUNZITE — RATATTAT’s Mike Stroud and Hawaii and Oregon-based Agustin White — can trace their origins to the fact that the individual members’ various movements have found them occasionally crossing each other paths yet consistently admiring each other’s work: While stroud was busy touring with RATATAT, White went on a spiritual journey exploring yoga, meditation and psychedelics. But throughout their friendship the duo were looking to do something together. Interestingly, the formation of KUNTIZE allowed Stroud and White the ability to merge their minds and missions with a sound that blends psychedelia with beat-heavy electronic production and live instrumentation.

The duo’s debut effort, 2018’s Birds Don’t Fly was written and recorded mostly through email. But their forthcoming sophomore album VISUALS, which will be released through Lowly/Wilder Records reportedly finds the duo writing and recording material together — in the same space. Throughout the recording process, the duo came to realize that their best vocals are when their voices from together in the atmosphere and meet in harmony. So far, the duo have released two singles from their forthcoming sophomore album — “SATURN” AND “NOVAS” but the album’s third and latest single “FROSTY” sees the duo changing things up a bit, with Stroud taking up lead vocal duties on a feel good, summery jam centered around a trippy and cosmic groove featuring an easy-going bass line, shimmering synths and Stroud’s laid back vocals.

Directed by Priest Fontaine Batten, the recently released video for “FROSTY” was filmed in sunny and beautiful Venice Beach, CA and features the all-female identifying surfing and skating crew GIRLSWIRL boldly doing their thing as the confident, give no fucks badasses that they are. “It’s about grabbing your board or wheels and just having fun,” KUNZITE’s Agustin White says in press notes. “All of the athletes featured in the video were super supportive and encouraging of one another. You see their different skills on display throughout the video, including roller skaters, who have made such a big comeback over the last few years, for Black Culture, it’s always been there. The roots of roller skating lie within the Black community and we wanted to honor that.”

Notelle · Bugs

Notelle is a Nashville-based singer/songwriter, topliner and pop artist, who has worked with an eclectic array of DJs and producer across the globe since 2014. Her work as a songwriter and vocalist has amassed over 12 million Spotify streams — with her material appearing on a number of playlists including Spotify‘s FreshEDM, Hot New Dance, Friday Cratediggers, Heart Beats, Sad Beats, Pop Chillout, Study Break, Fresh Finds, Fresh Finds: Poptronix, Italians Do It Better, Shisha Lounge, Stepping Out, New Music Fridays and Deep Delight, as well as Apple Music‘s Pop Rising and Breaking Dance playlists. Adding to a growing profile, the Nashville-based singer/songwriter, topliner and pop artist has been covered by EDM.com and has received airplay on Sirius XM Radio.

Throughout her career, the Nashville-based artist has signed and released material on 15 different electronic music labels including Armada, Monstercat, Proximity, Lowly, Hinky, AtLast, Seeking Blue, Thrive Music, Ultra Music, Ophelia and Knight Vision (Warner Music) — while remaining fiercely independent.

After spending the past handful of years as a go-to collaborator, the Nashville-based singer/songwriter and pop artist has decided to step out into the spotlight as a solo artist: over the past year, she’s been writing material and honing her take on “dark industrial pop” while catching the attention of Nashville Scene as a Nashville Artist to Watch in 2020. Building upon the rapidly growing buzz surrounding her, her solo debut single “Power” premiered on Lightning 100‘s The 615 and her third “Out of Love” was put on the station’s regular rotation.

“Beyond The Grave” found Notelle exploring a grittier sound than her previously released material, while fearlessly eschewing standard pop song structures and defying genre conventions and this has helped the Nashville-based artist develop a reputation for crafting forward-thinking, difficult to categorize pop. Interestingly, within the first couple of weeks of the song’s release, the track landed on Spotify’s “Study Break,” “Fresh Finds” and Fresh Finds: Poptronix” lists organically.

Earlier this year, I wrote about “Alive.” The Nine Inch Nails and Billie Eilish-like track continued a remarkable run of slickly produced, genre-defying, sultry pop with elements of industrial electronica, alternative pop and trip hop centered around fearlessly adventurous and ambitious songwriting based around unsettling personal experience. The Nashville-based artist’s latest single “Bugs” is a dark and seductive song centered around wobbling synths, handclap-led percussion, thumping beats, a distorted string sample, an infectious hook and Notelle’s sultry cooing — and while radio friendly, the song feels a bit like the creeping, anxious dread of a bad trip.

“I wrote ‘Bugs’ during a break up where it felt like that person was still in my body in some capacity,” Notelle says in press notes. “The impact of someone else’s choices left literal and metaphorical residue on me, and I felt dirty. I kept imagining it as a bad hallucination – like bugs. Was this person capable of hurting me more? Was the worst of it over? Or was another bomb going to be dropped on me when I felt like I was out of the woods? I wanted this song to embody that level of paranoia, you know? When you check behind doors or shower curtains when you’re alone in your house – or when you can’t tell if the noises in you hear in the silence are in your head or are real. That’s a bizarre place to be, and ultimately, I came to the conclusion that I wasn’t out of my mind. In fact, they were.”

Notelle is a Nashville-based singer/songwriter, topliner and pop artist, who has worked with an eclectic array of DJs and producer across the globe since 2014. The Nashville-based artist has managed to amass over 12 million Spotify streams as a writer and vocalist with her work appearing on Spotify‘s FreshEDM, Hot New Dance, Friday Cratediggers, Heart Beats, Sad Beats, Pop Chillout, Study Break, Fresh Finds, Fresh Finds: Poptronix, Italians Do It Better, Shisha Lounge, Stepping Out, New Music Fridays and Deep Delight Playlists, as well as Apple Music”s Pop Rising and Breaking Dance playlists. She has also been covered by EDM.com and received airplay on Sirius XM Radio. Additionally, the Nashville-based singer/songwriter and pop artist has signed and released material on 15 different electronic music labels, including Armada, Monstercat, Proximity, Lowly, Hinky, AtLast, Seeking Blue, Thrive Music, Ultra Music, Ophelia and Knight Vision (Warner Music) — while remaining fiercely independent.

After spending the past handful of years as a go-to collaborator, the Nashville-based singer/songwriter and pop artist has decided to step out into the spotlight as a solo artist: over the past year, she’s been writing material and honing her take on “dark industrial pop” while catching the attention of Nashville Scene as a Nashville Artist to Watch in 2020. Building upon the rapidly growing buzz surrounding her, her solo debut single “Power” premiered on Lightning 100‘s The 615 and her third “Out of Love” was put on the station’s regular rotation.

“Beyond The Grave” found Notelle exploring a grittier sound than her previously released material, while fearlessly eschewing standard pop song structures and defying genre conventions and this has helped the Nashville-based artist develop a reputation for crafting forward-thinking, difficult to categorize pop. Interestingly, within the first couple of weeks of the song’s release, the track landed on Spotify’s “Study Break,” “Fresh Finds” and Fresh Finds: Poptronix” lists organically.

Notelle’s latest and recently released single ” Alive” continues a run of slickly produced, genre-defying and remarkably sultry pop, featuring elements of industrial electronica, alternative pop and trip hop. And while being centered around the Nashville-based pop artist’s whispered cooing, wobbling low-end, shimmering and twinkling synth arpeggios and industrial clang and clatter, the track finds Notelle further honing a darkly seductive and eerie sound that seemingly draws from Nine Inch Nails and Billie Eilish. But what sets the Nashville-based artist and her latest single apart from her contemporaries is the fact that “Alive” reveals fearlessly adventurous and ambitious songwriting rooted in deeply unsettling personal experience.

“There’s a point in hysteria where you begin to feel electrified. When you love someone who is pushing you to the brink of insanity, it has a way of making you feel more than you’ve ever felt prior. You experience every emotion, all at once, in such an alarming way,” says Notelle, “and I wanted to explore that in this track. I’ve been in a situation before where someone was questioning my own perception of reality, telling me that my understanding of what was going on wasn’t accurate — lying to me, gaslighting me. It pushed me to an emotional breaking point that was totally new. It felt like I had shot up adrenaline and it was startling and liberating at the same time. Straddling the line between total madness and invigorating emotional depth, I realized that this was unbelievably toxic, yet I had never felt more alive.”