Will Goodchild is a Marlow, Buckingham, UK-based singer/songwriter, guitarist and producer, and the creative mastermind behind the emerging solo recording project Asset Music. As Goodchild explains, Asset Music was created as a creative outlet, when it became difficult to get a real band together to play. So, he took to his mini studio — a MacBook Pro with Logic X — and started writing and recording music inspired by Brit Pop and alt rock that he wanted to hear. Although, Goodchild aims to take the project wherever his muses take him, with the project being firmly rooted in the ‘if it sounds good, it must be” ethos.
In the meantime, Asset Music’s latest single “Shine On” is a decidedly 120 Minutes MTV-era alt rock single featuring fuzzy power chords, cavernous drumming and a rousingly anthemic hook. Sonically, the track brings Gentlemen-era Afghan Whigs to mind; but as Goodchild explains in press notes, the song reflects on the past year of the pandemic but with an optimistic view of things getting back to some level of normal. Live music may actually be a fucking thing again in New York, so how about that?
The recently released video by Studio 4×2 follows a black clad traveling guitarist. The guitarist travels about, playing music in various locations throughout a long day and night. And while the cities are quiet, things aren’t completely hopeless. You do see people embarking on their daily errands — and the sight of a wandering musician gives a small bit of hope for normalcy on the horizon.