Rising Walthamstow, UK-born dance pop artist Rose Gray has lived her life through club music — from cloakroom shifts to dance floor epiphanies. And that spirit infuses her work with hedonism, honesty and a lot of heart.
Her long-awaited full-length debut, last year’s Louder, Please, which featured “Party People,” “Free,” “Angel of Satisfaction,” “Switch” and “Wet and Wild” was released through Play It Again Sam. Praised for its breadth of collaborators, including Justin Tranter, Zhone, Sega Bodega, Ulfie and Alex Metric, Louder, Please saw the British artist channeling the chaos, catharsis and clarity of the dance floor into a kaleidoscopic vision that meshes classic pop with rave while quickly establishing her as one of the UK’s most exciting new dance artists. Along with the album, the rising British artist collaborated with Ben Hemsley on “Tidal,” Megra on “Elixir” and TSHA on “Girls.“
Adding to a breakthrough 2025, Gray opened for Charli xcx at London’s LIDO Festival. She played Glastonbury with Shygirl. She recorded a BBC Maida Vale live session. She also played her first ever UK headlining tour. She launched her own club night, Gray Selects. And she won a MTV Push Artist of 2025 Award. That summer, she played US dates with Kesha and Scissor Sisters. And she closed out the year with last October’s A Little Louder, Please, the deluxe edition of Louder, Please, which featured two previously unreleased tracks, “April” and “Lotus” and an additional disc of remixes with features from JADE, Melanie C, Shygirl and Casey MQ, as well as string versions of and club edits from Logic1000, Peach, Clementaum and Alex Chapman.
This year has seen the rising British artist build upon that momentum: Earlier this year, she played her second, sold-out North American tour, which included dates opening for Kesha and Scissor Sisters.. She recently made a run of the European festival circuit, playing sets at Primavera Sound, Boomtown and Leeds, which also included an opening slot for Lorde at All Points East. And she collaborated with Demi Lovato on “Joshua Tree.”
This past July, she released the two-track EP “Club To Your Arms“/”Just Be Bodies,” which offers a taste of what’s to come for the rising artist. And during all of this, she signed to Polydor Records.
Gray’s latest single “Blink Twice” is a rousingly anthemic, euphoric banger that’s a seamless blend of 80s and 90s dance pop, 90s Big Beat, house music and hyper pop that showcases the rising artist’s unerring knack for incredibly catchy hooks paired with earnest, lived-in lyrics, informed and influenced by her own experiences. And as a result, the song expresses a mix of awe, wonder, gratitude and luck that comes about from a whirlwind period in which hard work, dedication and moxie have finally seemed to pay off. But there’s also an awareness that even whirlwind, massive success can be fleeting.
“God, I love this song. It’s all chaos, love and emotion. I’ve been feeling so alive lately, more than ever,” Gray says. “This last year has moved so fast, and I’ve met so many incredible people along the way. Sometimes it hits me that I’m actually doing everything I ever dreamed of..touring the world, making music, playing the clubs I used to wait in line for. With all of that comes a little bit of fear too. I want it so bad, and I also don’t wanna lose it. Blink… and you might just miss it. I wanted to write a song about it.”
Paying homage to some of the classics of Gray’s upbringing, the track is also a full circle moment as it appears on the soundtrack for EA Sports 26/27. “This song reminds me of some of my favourite music I grew up on,” Gray adds. “Primal Scream, Basement Jaxx, maybe even a little bit of Britpop in its energy. I don’t really know what exact genre it is; it kinda bends between a few.”
The accompanying, stylishly shot visual for “Blink Twice” features the rising British artist in a suburban home vamping and dancing like a pop star before moving out — presumably for good.