Tag: Naomi Okay Alright

New Video: Montreal’s Naomi Shares an Accessible and Infectious Banger

Naomi is a Montréal-based multi-disciplinary artist, who after studying theater, first made a name for herself when she began to land roles on both the small and big screen by the time she turned 14. She also went on to study dance at École de danse contemporaine de Montréal

As a dancer, the Montreal-based multidisciplinary artist has appeared in and/or choreographed music videos for RihannaMarie-MaiCoeur de Pirate and others, as well as for local dance performances. While she was establishing herself as an actor and dancer, the Montreal-based artist quietly developed a passion for singing — without fully giving herself permission to explore it fully. Interestingly, Coeur de Pirate’s Beátrice Martin saw star potential in the Montreal based multi-disciplinary artist and took her under her wing. 

Encouraged by Martin’s mentorship and encourage, Naomi began to realize that she was never far off from making her own music. All that she needed was a bit of a push.

She signed with Bravo Musique, an acclaimed, local tastemaker label, and then began writing her own original material. Since then, she has taken a bold leap into a career as a pop singer and artist. Her first two singles “Tout à nous” and “Zéro stress” have received airplay on WKNDRouge FMArsenal, POP, CVKMand several other regional radio stations across Quebec.

Now, as you might recall, the rising French Canadian artist has also released two more singles this year:

  • The club friendly, Rowan Mercille and Naomi co-written “Semblant,” which I wrote about earlier this year. Centered around glistening synth arpeggios, skittering trap-meets-Carribbean beats paired with her sultry delivery and an infectious hook, “Semblant” is a remarkably self-assured summertime banger, that also reveals a bonafide superstar in the making. 
  • Pas le temps de jouer,” a slickly produced and self-assured banger centered around shuffling reggaeton-meets-trap beats, glistening synth bursts paired with the rising Canadian artist’s sultry delivery and her seemingly unerring knack for crafting a big, razor sharp hook. Much like its immediate predecessor, “Pas le temps de jouer” is an accessible, summertime bop that will help launch a bonafide superstar into the stratosphere.

Naomi’s latest single “Okay Alright” is a sultry, genre-defying, bop centered around skittering, tweeter and woofer rattling boom bap, bursts of strummed guitar and rumbling low end paired with the rising French Canadian’s sultry vocal delivery singing the song’s verses primarily in French and the song’s infectious hook in English. “Okay Alright” continues remarkable run of slickly produced, accessible club bangers, with the English hook seems to have the rising Montreal-based artist reaching for a bigger, global audience outside of the Francophone world. And she does so while retaining the elements of her sound and approach that have won her audiences at home.

Directed by Élise Lussier, the accompanying video for “Okay Alight” stars Naomi and a collection of friends at an abandoned summer camp site, have water gun and water balloon fights, dancing the day and night away, and goofing off. The fun that they have is infectious. And it should remind you of easier, warmer, carefree days.