Comprised of three long-time friends, Adam Johansson, Henrik Bjorklund and Erik Stahlgren, who all share vocal duties, the Jönköping, Sweden-based trio SVVAMP can trace their origins to a mutual love of rock, folk and blues, and unsurprisingly, the band has received quite a bit of praise for a classic rock-inspired heavy psych rock/rock ‘n’ roll sound that draws Cream, Eric Bell-era Thin Lizzy, Creedence Clearwater Revival, and Neil Young and Crazy Horse — but with an unpretentious, genuine and downright uicontrvibed sound and vibe. And as a result, the Swedish trio’s self-titled debut landed in the Top 20 Albums of 2016 in the Doom Charts consortium of music journalists, critics and radio stations.
SVVAMP 2, the Swedish trio’s highly-anticipated sophomore, full-length effort is slated for a June 8, 2018 release through RidingEasy Records, and the album finds the band making the massive, technological jump from self-recording on a 4-track tape deck to a 6-track tape deck, which allows the band to expand upon their overall sound while improving its fidelity. Interestingly, SVVAMP’s move from 4-track to 6-track recording follows the development of early psych rock bands moving towards increasingly state-of-the-art studio equipment (for their day), going from 4, then 6, then 8 and eventually 16 tracks and onward; however, as the band’s Adam Johansson explains, their sophomore effort finds the band stripping some elements of their sound down with all of the instruments being treated equally. “They all have their place in a song,” he says. “Obvious with 6-tracks now available, we’ve had a bit of fun with that.”
Now, as you may recall, I wrote about “Queen,”SVVAMP 2’s swaggering and self-assured first single, a track that finds the band crafting a sound that sounded as though it could have been released in 1968, thanks in part to its enormous, power chord-based riff, and arena rock friendly hooks that immediately bring Steppenwolf’s “Magic Carpet Ride,” The Allman Brothers Band and Neil Young and Crazy Horse but within a rather expansive, jam-like song structure. “Hillside,” the album’s second single will further the Swedish trio’s growing reputation for crafting 60s and early 70s inspired hard psych and rock — and while the song may remind some listeners of Mountain’s “Mississippi Queen,” the song has the band managing to balance the cool, self-assured of old pros, who know what they’re doing and how to go about it, and an immediacy of three musicians in a room, quickly honing in on the same frequency.