MAGON is an Israeli-born, Paris-based psych rock singer/songwriter and producer. His latest album Out in the Dark was released last October through December Square/Differ-Ant Records. And with the release of the album’s first single “The Streets,” the Israeli-born, Paris-based artist quickly established a unique sound, which he has described as urban rock on psychedelics. 

Out in the Dark’s latest single is the decidedly cocaine fueled, glam rock-like “My Reflection.” Centered around a chugging motorik groove, angular and slashing guitars and MAGON’s ironically detached vocals, “My Reflection” may remind some listeners of The Strokes — but with an unvarnished sense post-modern self-awareness. “‘My Reflection’ is one of the most introspective songs on the album,” MAGON wrote to me in an email. “It resumes my life up and evokes my life philosophy. it’s also one o the rare songs for which I wrote the lyrics fully before composing it.” 

Shot on a grainy VHS-like film, the video which is set in a rainy European town, follows a beautiful woman as she vamps, runs, smokes and generally pisses away her time. It’s purposefully DIY — but while possessing a mischievous sense of humor: it evokes what bored, self-aware and yet cool young people do all over the world. “I shot the video one day in December in Bucharest with my girlfriend Alexa and her sister Yvonne, who are natives of the city,” MAGON explains in an email. “We used an old DV camera that my bassist Gauthier gave me, which has a great vintage look, and in post production, we really had fun grading (mainly to b&w) editing and superimposing the footage. Yvonne, who is 17 was really happy with the final result, although she was quite worried it would turn out to be shit. I would like to keep on making videos with Alexa because she’s super talented and intuitive with visual arts.”