Tag: New Video: Montreal-based Duo Jitensha Release a Playful Visual for Breezy Yet Existential New Single

New Video: Montreal-based Duo Jitensha Release a Playful Visual for Breezy Yet Existential New Single

Deriving their name from the Japanese word for bicycle, the rising Montreal-based husband-wife indie rock/indie pop duo Jitensha — multi-instrumentalists and vocalists Erin Rose Hubbard and David Martinez — can trace their the origins of their romantic relationship and their creative collaboration to how the duo initially met: avid bicyclists, who were both studying Japanese at the time.  “Jitensha just really seemed to fit us and since then has served as our life motto … the direction you choose, and the energy you put in, determines where you end up,” the duo explain in press notes.”

The Montreal-based duo’s latest single “Sojourn” seemingly draws thematic influence from a famous Albert Einstein quote: “Each of us is here for a brief sojourn for what purpose, he knows not, though he sometimes senses it.” Centered around shimmering guitars, atmospheric synths, propulsive drumming, an infectious and summery groove and the duo’s dueling boy-girl harmonizing, “Sojourn” is deceptively infectious and breezy song that is part dream pop, part indie pop, part indie rock. The hook-driven song finds the duo lyrically asking the existential questions that have given many of us anxiety and countless sleepless nights: Why are we here? What’s the purpose of this? What gives any of this meaning? What if the universe is indifferent to us? What happens to us after we die? The song’s hook “Hey ça va bien aller” (It’s going to be okay) is a partially ironic and partially earnest play on the sunny slogan used in Montreal during the pandemic.

As the rising Montreal-based duo explain, the song is inspired by the tragic deaths of a newlywed couple that Hubbard and Martinez had been friends with: “Friends of ours, a newly wedded couple, died in a motorcycle accident. They had been so young and so in love, full of smiles, laughter and gumption. They both lived life to the fullest and we thought the best way to honour and remember them is to try and do the same.” The duo add “”This single is the beginning of a new sound for Jitensha. We are delving further into the contemplative, and into the misty space between optimism and realism, where things are often darker but can be clearer.”

Directed by Richard and Stephanie Bastarache, the recently released video for “Sojourn” features the married duo wearing all white playing with contrast, shadows and color, honing in on the juxtaposition between the song’s breezy arrangement and existential-leaning lyrics. Towards the end of the video, the duo have on bright, vibrantly colored clothing, which may suggest that things will wind up being okay.

The Montreal-based duo will be releasing new singles throughout the rest of the year, and are hoping to release an album sometime later on.