Tag: New Video: Moon King Releases an 80s Computer Generated Visual for Shimmering and Hazy Club Banger “Neon Lights”

New Video: Moon King Releases an 80s Computer Generated Visual for Shimmering and Hazy Club Banger “Neon Lights”

Over the past few years, I’ve written quite a bit about the Toronto, ON-born and-based songwriter, multi-instrumentalist and producer Daniel Benjamin, the creative mastermind behind the critically applauded solo electro pop project Moon King. Now, as you may know, the act initially began as a solo recording project but may be best known for a several year period in which Benjamin collaborated with Maddy Wilde (vocals, guitar); but with Wilde’s departure a few years ago, Benjamin returned to his roots — writing and recording as a solo project. Coincidentally around the same time, Benjamin relocated to Detroit, MI, where he spent a year working and living in the Detroit neighborhood of Hamtramck. .

Benjamin’s stint in Hamtramck inspired the Hamtramck 16 mixtape, a mixtape that not only documented his arrival into a new, unfamiliar place but was also a radical change in sonic direction and songwriting approach with the material capturing his increasing obsession with electronic dance music. His forthcoming album, Voice of Lovers is the first full-length album of new material since he began fully embracing underground house, techno and electro pop — and the material finds the Canadian-born songwriter, producer and electronic music artist in a state of discovering and experimentation in which he synthesizers something fresh and unexpected out of dollar bin disco, new wave, eurotrash and more.  “There are a lot of quick cuts and transitions and the songs are pretty short, it’s meant to feel a bit breathless or disorienting, like driving around and dropping in at a few different clubs in a night. Lyrically the songs are little stories from the last couple of years…… trying to live in the US as a non-citizen, listening to records at the apartment in Hamtramck, late nights out at parties like Freakish Pleasures and Macho City, trips with the crew to Montreal, being on tour during the 2016 US election, spending the holidays alone in Detroit, the deaths of George Michael & Prince and the unfinished Moon King record from 2015. It’s dark and fun and a little nihilistic but ultimately positive.”

Voice of Lovers’ first single is the 80s synth funk meets Teddy Riley/New Jack Swing meets classic Chicago house track “Neon Lights.” Centered around layers of shimmering and arpeggiated synths, stuttering boom-bap-like drum programming, soulful vocals from Vespere and a rousing hook, the song manages to sound as though it were released in 1983 or so. And while evoking sultry and hazy summer nights, the track actually has an achingly lonely quality to it — as though the song’s narrator was spending time playing their favorite albums to gear themselves up to head out to the club. 

The recently released retro futuristic video by Stacie Ant uses computer-generated 3D figures dancing and singing along to the song in 80s-inspired clubs and outfits, complete with period-specific special effects to boot. 

Look for Voice of Lovers on April 2, 2019 through Arbutus Records.