Donna Missal is a New Jersey-born, Los Angeles-based singer/songwriter, who initially won the attention of the blogosphere with her sultry and bluesy debut single “Keep Lying” which pairs Missal’s soulful, belting vocals with 12 blues power chords, a propulsive section and enormous, anthemic hooks — and while sonically, the single finds Missal and her backing band effortlessly meshing the blues, old school soul, hip hop, and rock in a way that recalls Amy Winehouse, Hannah Williams and the Affirmations, Alicia Keys and others, the song is an urgent and passionate plea to a lover, who may be unfaithful, deceitful or no damn good. Unsurprisingly, once the original demo version of “Keep Lying” was played on Zane Lowe’s Beats 1 Radio show, the single has climbed up the charts — 18 Alternative radio stations have added the track to their playlists, with the song shooting to the top of Spotify Viral and Hype Machine charts; in fact, “Keep Lying” along with several other tracks have amassed over 11 million streams across streaming services.
Missal’s much-anticipated Nate Mercereau-produced full-length debut This Time was released the other day, and the album will further cement the New Jersey-born Los Angeles-based singer/songwriter’s growing reputation for soulful and unabashed honest pop, centered on living entirely on one’s own terms. I’ve spent most of my life being hyper-focused on time, which I think is something that a lot of women obsess over,” Missal says in press notes. “We’re in such a rush to make things happen, when really we should take the time to figure out what we actually want out of life. And even though it’s so fucking hard to have that kind of patience, I think it’s so important to believe in yourself enough to let things develop in a way that feels right to you.” Missal continues, “This isn’t a record about love and loss and relationships. It’s about taking chances for yourself, figuring out who you are and really standing behind that. I made a point of putting myself out there as a real person navigating this life at this moment in time, because I want to do whatever I can as an artist to help people feel more confident in navigating their own lives. I’d love for the listener to receive the message that you can take your time to learn and love yourself. That’s been the most important discovery that I want to share with this album.”
Interestingly, Missal and her backing band recorded live to tape with some of the material being sampled to imbue it with a fresh yet timeless energy — and to set her apart from a busy and competitive slate of contemporary pop singers. “I really wanted this album to reference my history of playing in bands,” Missal explains in press notes. “It’s all these very pure, talented musicians playing together in a room, but then we took that and sampled it and altered in a way that creates something totally new.” Of course, Missal is touring to support her new album and it includes a sold out show tonight at Rough Trade. (You can check out the tour dates below.)
Vevo DSCVR is Vevo’s emerging artist platform that curates the best up-and-coming artists — acts that the site believes will have a significant impact on the future — to perform their best material. Vevo has a lengthy history of promoting emerging artists and helping them break through to new and wider audiences; in fact, past alumni of the Vevo DSCVR series has included Jack Garratt, James Bay, Years & Years, Wolf Alice, Sam Smith, Jorja Smith, Maggie Rogers, Alessia Cara and Ella Eyre among others. Now, as you may recall Vevo DSCVR has invited up-and-coming pop artists Billie Eilish and Bülow to perform material off their newest efforts, and they recently invited Missal to perform her impressive standout track “Keep Lying” and from the footage, Missal performs with a rock ‘n’ roll-like energy, bouncing around like a young Anthony Kedis.