New Video: Joshua Idehen Shares Euphoric “This Is The Place”

After nearly two decades in London‘s poetry scene, Joshua Idehen found widespread recognition with the viral success of “Mum Does The Washing,” a poignant, witty pice set to music by his creative partner Ludvig Parment, a.k.a. Saturday, Monday. The success of “Mum Does The Washing” led to sold-out shows, major festival appearances — including Glastonbury — and a new chapter in Idehen’s artistic life.

Initially drawn to film, Idehen’s poetic journey began after being captivated by Dizzee Rascal‘s Vexed on Channel U. Inspired by Scroobius Pip, he began poetry with music, collaborating with the likes of LV, Benin City and Sons of Kemet. His career as a singer/songwriter/performer alongside a series of personal channels, including a divorce and mental health struggles. Relocating to Stockholm during the COVID-19 pandemic gave him space to reflect and begin anew.

That period of rebirth led to Idehen’s highly-anticipated debut album, I Know You’re Hurting, Everyone Is Hurting, Everyone Is Trying, You Have Got To Try. Slated for a March 6, 2026 release through Heavenly Recordings. Made with his longtime collaborator Parment, the album is a sonic embrace for the weary, mixing house-tinged beats, choral flourishes and lyrical meditations on hope, self-worth and collective resilience. The album will feature the previous released “It Always Was” and “Don’t Let It Get You Down.”

I Know You’re Hurting, Everyone Is Hurting, Everyone Is Trying, You Have Got To Try‘s third and latest latest single “This Is The Place” is a euphoric bit of Larry Levan-inspired house featuring glistening and woozy synth arpeggios and skittering beats serving as a lush bed for Idehen’s poetic meditations on the club being much like a church with music and dancing as a form of connection with yourself and others and as a form of freedom from your daily struggles, from the harshness of our world, from your own self-doubt and the like. It’s a much-needed joy bomb in a desperate, uneasy time — and a reminder that joy is a form of resistance.

“The way I squealed when Ludvig sent this beat over! When I heard it, I was taken back to bouncing in-between rooms early morning in Fabric, on one of those weekend nights that felt so non-special at the time ‘just another average night out’ but were a quiet healing, a ordinary burst of joy, and I wanted to capture that feeling,” Idehen explains. “‘This is the place where I pick all my pieces up; was the first line, and everything else flowed after that.”

Directed by PREHUMAN, the accompanying video is an elegant yet joyfully minimalist visual that begins with a person on the street style interview that quickly becomes a joyous dance session.

PREHUMAN adds: “Joshua is an unusually compelling performer — put him in front of a camera and much of the work is already done. The video itself is deliberately stripped back, with no distractions. I wanted the feeling of a shared space, like a club: bodies moving together, connection through rhythm.

The treatment is clean and minimal, but the movement is intentionally angular and imperfect. I love the line ‘everyone’s a bit broken here.’ Those ’90s white cyc music videos with fisheye lenses were a strong reference point throughout. Ludvig on the old MPC3000 was the icing on the cake.”

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