STRØM is a rapidly rising (and somewhat mysterious) Värmdö, Sweden-born, Stockholm-based electronic music artist and producer, who can trace the origins of his music career to experimenting with instruments as a small child, eventually playing in a number of local bands as a teenager. As an adult, the rising Swedish electronic music artist and producer developed a growing interest in production, eventually relocating to Berlin, where he studied music production and sound design.
Interestingly, STRØM’s debut single came about from sheer coincidence: he initially composed a song for a BMW commercial, which he later finished and released as “Mesmerize,” which received praise from a number of outlets, eventually landing at #1 on the Hype Machine charts.
Speaking of coincidences, the rising Swedish electronic music artist and producer’s latest track, the shimmering and downtempo “Last Try” is both the second single he’s ever released and the first official single off his forthcoming full-length debut slated for a February 2020 release through This Is Scandinavia/Sony Music. Centered around a sleek, propulsive synth arpeggios, tweeter and woofer rocking beats, the Swedish producer and artist’s plaintive and ethereal vocals, subtle blasts of Nile Rodgers-like guitar and an enormous hook, the song manages to evoke an aching longing while being a crowd pleasing, radio friendly banger.