Tag: NME

Single Review by William Ruben Helms

New Audio: JOVM Mainstay San Mei Releases a Shimmering and Anthemic New Single

Throughout the course of this site’s nearly ten year history, I’ve spilled quite a bit of virtual ink covering the Gold Coast, Australia-based singer/songwriter, multi-instrumentalist, producer and JOVM mainstay Emily Hamilton, the creative mastermind behind the acclaimed and rising indie rock act San Mei. Initially beginning as a synth pop-leaning bedroom recording project, Hamilton quickly received attention from this site and media outlets like NME, Indie Shuffle, NYLON and Triple J. Interestingly, her debut EP Necessary found the Aussie singer/songwriter, multi-instrumentalist, producer and JOVM mainstay moving towards a much more organic sound inspired by Black Rebel Motorcycle Club, Cat Power, Feist and others. 

Hamilton met songwriter, producer and musical phenom Oscar Dawson at BIGSOUND a couple of years ago, and the pair immediately hit it off. According to Hamilton, taking Dawson on as a producer and collaborator found the duo refining ideas, exploring different soundscapes and laying down the foundation for her — and in turn, San Mei’s — sonic progression. As Hamilton explains in press notes “[Dawson and I] hit it off straight away and it seemed like he understood where I was coming from, even if I had trouble conveying certain ideas in the demos I made at home.” Hamilton’s Dawson-produced sophomore EP Heaven was a decidedly shoegazer-like affair, featuring arena rock friendly hooks, big power chords and shimmering synths. Adding to a growing profile, last year Hamilton opened for the likes of G. Flip, K. Fly, Ali Barter and Jack River in her native Australia, went on an extensive national headlining tour and played nine shows across six days at SXSW. 

Her third EP Cry is slated for a Friday release through Sydney-based etcetc Records continues Hamilton’s ongoing collaboration with Oscar Dawson — and interestingly, the four song EP finds the Aussie JOVM mainstay drawing from the harder guitar-driven work of The Kills, Metric, and Yeah Yeah Yeahs as well as the synth-driven pop like Grimes and Lykke Li. The EP’s latest single, title track “Cry” establishes the EP’s overall tone and sound — a hook driven, shimmering take on dream pop centered around atmospheric synths, reverb-drenched guitars and what may arguably be her most direct and personal songwriting to date. And much like her previously released material, the song reveals an incredibly self-assured songwriter, crafting some of her most earnest and ambitious material. It shouldn’t be surprising that she’s building a much larger international profile. 

“I wrote ‘Cry’ when I realised it had gotten to the middle of the year already, and time was flying like crazy,” Hamilton explains in press notes. “It made me think, I hadn’t really been paying attention to what was happening around me in the present, and only been thinking about the future, wishing time would hurry up so I could get to that next thing. I think when we’re young, we lament all the things we don’t have, or how we’re not where we want to be yet. We could actually end up wishing our time and youth away. This song is a reminder to myself to stop, breathe and appreciate this stage of my life and everything it has to offer.”

Video by William Ruben Helms

New Video: Lightning Bug Releases Hazy Visuals for Ethereal and Soaring “The Onely Ones”

Led by songwriter Audrey King and featuring multi-instrumentalist Kevin Copeland and producer Logan Miley, Brooklyn-based shoegazer act Lightning Bug is grounded in a tight-knit friendship and an intuitive musical bond which heavily influences their sound — a mix of rapturous shoegaze, longing balladry and ambient soundscapes. While their recorded output has revealed a sonic eclecticism, their material is centered around a magnetic sense of cohesion. Lyrically, their work documents Kang’s relationship with her humanity and feelings, detailing memories fraught with joy and heartache, and the seemingly unending cycle of tension and release that comes as one develops self-trust. 

With the release of their first two albums, 2015’s Floaters, which landed on NME’s best debut albums of 2015 list and last year’s October Song, the Brooklyn-based shoegazer act has developed a reputation for being one of the genre’s newest buzzworthy acts. Building upon a rising profile, the act recently signed to Fat Possum Records, who will re-issue October Song on vinyl on April 24, 2020 — and to celebrate the occasion, the band released a previously unreleased single “The Onely Ones.” Recorded during the October Song sessions, the lush and atmospheric song is centered around a soaring hook, ethereal vocals, twinkling instrumentation and thumping beats — and manages to evoke a hazy and difficult to define and intense emotion that’s a mix of joy and anguish.  Unsurprisingly, the recently released video for “The Onely Ones” is shot in a hazy black and white that nods at 120 Minutes era MTV — while capturing a fleeting and temporal moment

“You know when you experience a sudden extreme of emotion? Not quite anguish, not quite joy, but some unutterable mixture of both. This song is my attempt to express that,” King says in press notes of the song and accompanying video.

The video for ‘The Onely Ones’ seeks to represent the fleeting impressions that stream behind the membrane of immediate reality. It attempts to remind how there is, shimmering within each person, an entire universe as intangible and as infinite as time.”

Single Review by William Ruben Helms

Formed back in the mid 80s, the Paisley, Scotland, UK-based alt rock/indie rock act Close Lobsters — Andrew Burnett, Bob Burnett, Tom Donnelly, and Stewart McFayden — first came to prominence with “Firestation Towers,” a track that appeared on NME‘s C86 compilation.

Shortly, after the release of that compilation, the Scottish alt rock quartet signed to Fire Records, who released their debut single “Going To Heaven To See If It Rains” in October 1986. Their second single “Never Seen Before” was released in April 1987 and the single managed to further cement their reputation as one of the region’s leading emerging indie bands at that time. Building upon a growing profile, the band went on to release two albums: 1987’s Foxheads Stalk This Land, which was released to praise from Rolling Stone, who wrote that the album was “first-rate guitar pop from a top-shelf band. Close Lobsters could have been just another jangle group, but they have a lot more going for them than just chiming Rickenbackers” — and 1989’s Headache Rhetoric. 

By 1989, the band’s popularity on US college radio led to an appearance at that year’s New Music Seminar and an extensive Stateside tour. After successful tours across the UK, Germany, the States and Canada, the band went on an extended hiatus. Fire Records released the Forever, Until Victory! singles retrospective in October 2009. (Interestingly, the retrospective’s title is derived from the reputed last sign-off in a letter Ernesto “Che” Guevara wrote to Fidel Castro, “¡Hasta la victoria siempre!”)

After a 23-year hiatus, the members of the Scottish indie rock act reunited to play 2012’s Madrid Popfest, Glasgow Popfest and Popfest Berlin, which they followed up with 2013’s NYC Popfest.  May 2014 saw the band playing Copenhagen Popfest, and the release of the first batch of new recorded material from the band in 25 years, that year’s Kunstwerk in Spacetime EP. The EP’s lead single “Now Time” received quite a bit of attention. After releasing one more single in 2015, the band went back on hiatus.

Slated for a February 28, 2020 release through Last Night From Glasgow and Shelflife Records in the States, the john Rivers-produced Post Neo Anti is the first full-length album from the Scottish indie rock band in 31 years.  Recorded between 2014 and 2019, Close Lobsters’ forthcoming album finds the band collaborating with the producer of their 1986 debut — and in some way, the album reportedly is a long-awaited return to form. Now, as you may recall, last month I wrote about “All Compasses Go Wild,” Post Neo Anti‘s first single, an anthemic bit of jangle pop that brought Starfish-era The Church and The Smithereens to mind. Continuing in a similar vein, the album’s second and latest single, the slow-burning, jangle pop “Godless.” And while managing to recall The Church — I think of “Hotel Womb” off Starfish in particular — the song captures the desperate and uncertain times we currently live in, and the hopes that many of us have for a better, fairer place. (Will it happen? That I don’t have a ton of faith in. But there’s work to be done.)

Video by William Ruben Helms

New Video: Rising British Singer Songwriter Jordan Mackampa Releases an Ebullient Visual for “Magic”

Jordan Mackampa is a rising London-born and-based Congolese-British singer/songwriter. With the release of “Under,” 2016’s Physics EP, and 2017’s Tales From The Broken EP and Live from the Grand Cru EP, Mackampa has received critical praise from NME, The 405, The Line of Best Fit, Clash, Indie Shuffle, Wonderland and others while his work amassed over 50 million Spotify streams.

Mackampa’s work is inspired by his Congolese roots and his mother’s love of legendary soul singers like Marvin Gaye, Bill Withers and Curtis Mayfield. And as a result, the Congolese-British singer/songwriter has developed a reputation for pairing old-school singer/songwriter soul, earnest songwriting and catchy melodies with a modern songwriting approach. Now, if you’ve been frequenting this site over the past few months, you may recall that Mackampa’s highly anticipated, full-length debut Foreigner is slated for a March 13, 2020 release through AWAL.  

Reportedly, the album’s material draws from the sounds and stories of the cities he’s spent time in and inhabited over the years, and while documenting his life as an outsider, the material’s sound is a melting pot of cultures that draws from his birthplace in the Republic of the Congo, his mom’s classic soul record collection, hip-hop obsessed childhood in North London, and his Coventry, UK-based teen years, immersed in indie rock — and all of that meshes together to create a hybrid of alternative pop, soul and indie rock. 

Late last year, I wrote about “Parachutes,” a breezy and deliberately crafted track centered around a radio friendly yet loose arrangement of twinkling keys, shimmering guitars, a sinuous bass line and propulsive drumming pared with Mackampa’s easygoing vocals, evoking the soaring highs of being in love and the embittering low of heartache within the turn of a phrase.  The album’s latest single “Magic” is a breezy and swinging pop song that reveals Mackampa’s genre-defying sound: the song draws from old school soul, Bossa nova and samba simultaneously. “This is a bossa nova and samba-infused feel good kinda track about when you can’t get someone off your mind,” Mackampa says in press notes. “”You’ve had one taste and you want more!”

Directed by longtime collaborator Tom Ewbank and featuring choreography from Taali Kwaten, the recently released video for “Magic” was filmed in a South London underpass is centered around the Congolese-British singer/songwriter and his backing band performing the song in front of a collection of diverse partiers, who dance the night around.  The video manages to further emphasize the song’s ebullient joy of being infatuated by new love. 

Single Review by William Ruben Helms

Formed back in the mid 80s, the Paisley, Scotland, UK-based alt rock/indie rock act Close Lobsters — Andrew Burnett, Bob Burnett, Tom Donnelly, and Stewart McFayden — first came to prominence with “Firestation Towers,” a track that appeared on NME‘s C86 compilation.

Shortly, after the release of that compilation, the Scottish alt rock quartet signed to Fire Records, who released their debut single “Going To Heaven To See If It Rains” in October 1986. Their second single “Never Seen Before” was released in April 1987 and the single managed to further cement their reputation as one of the region’s leading emerging indie bands at that time. Building upon a growing profile, the band went on to release two albums: 1987’s Foxheads Stalk This Land, which was released to praise from Rolling Stone, who wrote that the album was “first-rate guitar pop from a top-shelf band. Close Lobsters could have been just another jangle group, but they have a lot more going for them than just chiming Rickenbackers” — and 1989’s Headache Rhetoric. 

By 1989, the band’s popularity on US college radio led to an appearance at that year’s New Music Seminar and an extensive Stateside tour. After successful tours across the UK, Germany, the States and Canada, the band went on an extended hiatus. Fire Records released the Forever, Until Victory! singles retrospective in October 2009. Interestingly, the retrospective’s title is derived from the reputed last sign-off in a letter Ernesto “Che” Guevara wrote to Fidel Castro, “¡Hasta la victoria siempre!”

After a 23-year hiatus, the members of the Scottish indie rock act reunited to play 2012’s Madrid Popfest, Glasgow Popfest and Popfest Berlin, which they followed up with 2013’s NYC Popfest.  May 2014 saw the band playing Copenhagen Popfest, and the release of the first batch of new recorded material from the band in 25 years, that year’s Kunstwerk in Spacetime EP. The EP’s lead single “Now Time” received quite a bit of attention. They released another single in 2015 before going back on hiatus.

Slated for a February 28, 2020 release through Last Night From Glasgow and Shelflife Records in the States, the john Rivers-produced Post Neo Anti is the first full-length album from the Scottish indie rock band in 31 years.  Recorded between 2014 and 2019, Close Lobsters’ forthcoming album finds the band collaborating with the producer of their 1986 debut — and in some way, the album reportedly is a long-awaited return to form. “All Compasses Go Wild,” Post Neo Anti‘s first single is an anthemic bit of guitar-driven jangle pop that immediately brings Starfish-era The Church and The Smithereens to mind.

 

 

 

 

 

Single Review by William Ruben Helms

 

NANCY is a rapidly rising, enigmatic and rather mysterious Brighton, UK-based indie artist, who quickly received attention across the blogosphere from Stereogum, NME and DIY and airplay on BBC Radio 1 from personalities like Annie Mac, Huw Stephens and Jack Saunders and BBC Radio 6 personalities Iggy Pop, Lauren Laverne and Steve Lamacq.

Earlier this year, the Brighton-based artist re-emerged from a brief creative hiatus, he re-emerged with the release of the attention-grabbing single “When I’m With You (I Feel Love).” Building upon the success of that single and a growing profile in his native England, the Brighton-based artist released “Clic Clac,” a breakneck ripper — and self-described ode to anxiety —  that seemed to draw equally from ’77 era punk and glam rock. Nancy closes out 2020 with the warped and dryly ironic “The World’s About to Blow (Thank God, It’s Christmas)” Centered around heavy distorted and fuzzy power chords, layers of whirring feedback and handclap-led percussion, the Brighton-based artist’s latest single is a holiday song for the exhausted and defeated — and anyone else, who has accepted the fact that everything is fucked up. We live in a hellish dystopia and it’s only getting worse.

“No matter what side you’re on, there’s one thing we can surely all agree on: everything has gone wrong and we’re going to hell in a hand basket . . . so let’s join together and find strength in the consensus that we’re all fucked, and that it’s okay to cover your eyes and ears and just get mortal to celebrate the birth of our lord and saviour: Santa Claus,” NANCY says of his latest single.

 

 

 

Video by William Ruben Helms

New Video: JOVM Mainstays Thyla Releases a Bold and Brightly Colored Visual for Anthemic “Lenox Hill”

Over the past year, I’ve written a bit about the rapidly rising Brighton, UK-based indie rock band Thyla. The act can trace its origins back to when its founding trio — Millie Duthie, Danny Southwell and Dan Hole — met while attending college. Bonding over shared musical interests, the band’s founding trio started writing material together. But with the addition of Mitch Dutch, the band began to reimagine their sound and aesthetic, centered around a general distaste of what they felt was the stale and boring state of the British recording industry.

Interestingly, during that same period of time, the members of Thyla have helped establish and cement their hometown’s reputation for production a music scene that features some of England’s hottest emerging acts — while playing shows with the likes of Dream Wife, Luxury Death, Matt Maltese, Yonaka, Husky Loops and Lazy Day. They’ve also shared bills with  Sunflower Bean, INHEAVEN and Fickle Friends while being spotlighted alongside Pale Waves, Nilüfer Yanya, and Sorry in NME‘s 100 Essential Acts for 2018.

They’ve continued on the remarkable momentum of last year with their debut EP What’s On Your Mind, which was released earlier this year to reviews from Pitchfork, Stereogum, NME, The Line of Best Fit and Dork. The EP also received airplay from BBC Radio 1, BBC Radio 6, Radio X and KCRW. Building upon a growing national and international profile, the band has spent a portion of this year on the road opening for Rolling Blackouts Costal Fever, played attention-grabbing sets at The Great Escape, Live At Leeds and Hit The North. And adding to a massive year for the band, they also went on their first national UK tour, which included their biggest show to date, at  London’s Electrowerkz.

And while it’s been an extraordinarily busy year for the band, they’ve managed to work on new material, which will compose their highly-anticipated sophomore EP slated for release early next year. Now, as you may recall, earlier this year, I wrote about the EP’s first, official single, the boldly ambitious “Two Sense,” a single centered around a rousingly anthemic, arena rock friendly hook, explosive power chords, thunderous drumming, earnest vocals and a slick, modern production that emphasizes a band that has grown more confident and self-assured. But along with that the song, featured a purposeful and defiant message about claiming your right to self-determination.

The EP’s second and latest single “Lenox Hill” continues in the same sonic vein as its immediate predecessor, as it features a driving groove, shimmering and angular guitar lines and a rousing hook. And while continuing a run of remarkably self-assured and ambitious songs — it may arguably be the most personal song they’ve written in some time, as it’s an honest and triumphant coming-of-age story that touches upon finding oneself again to figure out where you need to be and need to go.

“Lenox Hill is the hospital I was born in, with the track inspired by my early years as a kid living in New York City. It’s an honest and emotional coming-of-age tale,” the band’s Millie Duthie explains in press notes. “Life can take so many turns and you can forget where you came from and what makes you you. The important stuff like family can get set aside in the pursuit of whatever it is that drives you. ‘Lenox Hill’ is about realising you’re lost and deciding to go back to your roots to find the way again.” 

Directed and shot by the members of the rapidly rising Brighton-based band, the recently released video for “Lenox Hill” was filmed in the band’s hometown and stars the band’s Duthie in a series of brightly colored outfits. We follow her as she dances and runs around town. And while firmly following a DIY spirit, the video manages to capture the song’s immense and triumphant air. 

“The urge to put ‘Lenox Hill’ to video was too strong to ignore, so we decided to try and shoot something essentially for free,” Thyla’s Millie Duthie reveals in press notes. We bought a gimbal stabiliser off Amazon and used Danny’s iPhone to shoot the whole thing, turns out all you need is some outfits, a willingness to look a bit silly to passers by and a whole load of patience for editing in iMovie and you’ve got yourself a music video! We had a lot of fun making it and we hope it sheds some light on the song and how it makes us feel.”

Video by William Ruben Helms

New Video: Rising British Pop Artist Jordan Mackampa Releases a Symbolic Visual for “Parachutes”

Jordan Mackampa is a rising London-born and-based Congolese-British singer/songwriter. With the release of “Under” earlier this year and 2016’s Physics EP, and 2017’s Tales From The Broken EP and Live from the Grand Cru EP, Mackampa has received critical praise from NME, The 405, The Line of Best Fit, Clash, Indie Shuffle, Wonderland and others — with all of his previously released material amassing over 50 million Spotify streams.

Mackampa’s work is inspired by his Congolese roots and his mother’s love of legendary soul singers like Marvin Gaye, Bill Withers and Curtis Mayfield. And much like his influences, Mackampa has a developed a reputation for pairing an old school singer/songwriter soul-like vocal delivery with earnest songwriting and catchy melodies with a modern approach. Building upon that momentum, Mackampa’s highly-anticipated full-length debut Foreigner is slated for a March 13, 2020 release. Along with that the rising Congolese-British artist is currently on tour opening for Amber Run  and he has been confirmed to play at next year’s SXSW.

Mackampa’s latest single, “Parachutes” is a breezy yet deliberately crafted track centered around a radio friendly and loose arrangement of twinkling keys, shimmering guitars, a sinuous bass line and propulsive drumming. But the star of the show is Mackampa’s easygoing and expressive vocals — in this case, Mackampa’s voice evokes the soaring high of being in love and the embittering low of heartache and betrayal within the turn of a phrase.

“‘Parachutes’ encapsulates those situations with people you’ve come across in life; who aren’t who they pretend to be and the person they are with you, isn’t someone you want to be around,” Mackampa explains in press notes. “However because you love them, either platonically or romantically, you’re conflicted by your feelings for them until it gets to a point where you don’t want to be hurt anymore… Nobody is perfect, but if you were trapped in an airplane with them and they had a parachute but you didn’t you would jump out regardless, because any pain you would experience afterwards, won’t be as bad as what you’ve already gone through.”

Directed by Tom Ewbank, the recently released and deeply metaphoric captures the psychological and physical battles of any relationship — essentially saying that sometimes other people can be hellish and torturous. “I wanted this video to capture the mental, and sometimes physical battles we go through in relationships, whether they are platonic or romantic with people in our lives,” Mackampa explains in press notes. “It can sometimes feel as though you’re dealing with two different people, but no one else sees the other person you encounter who brings you pain and hurt, rather than joy. You become inwards within yourself until you can’t take it anymore and have to walk away from them, even if it’s hard.”

Single Review by William Ruben Helms

Over the past year, I’ve written a bit about the rapidly rising Brighton, UK-based indie rock band Thyla. The act can trace its origins back to when its founding trio — Millie Duthie, Danny Southwell and Dan Hole — met while attending college. Bonding over shared musical interests, the band’s founding trio started writing material together. But with the addition of Mitch Dutch, the band began to reimagine their sound and aesthetic, centered around a general distaste of what they felt was the stale and boring state of the British recording industry.

Interestingly, during that same period of time, the members of Thyla have helped establish and cement their hometown’s reputation for production a music scene that features some of England’s hottest emerging acts — while playing shows with the likes of Dream Wife, Luxury Death, Matt Maltese, Yonaka, Husky Loops and Lazy Day. They’ve also shared bills with  Sunflower Bean, INHEAVEN and Fickle Friends while being spotlighted alongside Pale Waves, Nilüfer Yanya, and Sorry in NME‘s 100 Essential Acts for 2018.

They’ve continued on the remarkable momentum of last year with their debut EP What’s On Your Mind, which was released earlier this year to reviews from Pitchfork, Stereogum, NME, The Line of Best Fit and Dork. The EP also received airplay from BBC Radio 1, BBC Radio 6, Radio X and KCRW. Building upon a growing national and international profile, the band has spent a portion of this year on the road opening for Rolling Blackouts Costal Fever, played attention-grabbing sets at The Great Escape, Live At Leeds and Hit The North. And adding to a massive year for the band, they also went on their first national UK tour, which included their biggest show to date, at  London’s Electrowerkz.

And while it’s been an extraordinarily busy year for the band, they’ve managed to work on new material, which will compose their highly-anticipated sophomore EP slated for release early next year. Now, as you may recall, last month, I wrote about the EP’s first, official single, the boldly ambitious “Two Sense,” a single centered around a rousingly anthemic, arena rock friendly hook, explosive power chords, thunderous drumming, earnest vocals and a slick, modern production that emphasizes a band that has grown more confident and self-assured. But along with that the song, featured a purposeful and defiant message about claiming your right to self-determination.

The EP’s second and latest single “Lenox Hill” continues in the same sonic vein as its immediate predecessor, as it features a driving groove, shimmering and angular guitar lines and a rousing hook. And while continuing a run of remarkably self-assured and ambitious songs — it may arguably be the most personal song they’ve written in some time, as it’s an honest and triumphant coming-of-age story that touches upon finding oneself again to figure out where you need to be and need to go.

“Lenox Hill is the hospital I was born in, with the track inspired by my early years as a kid living in New York City. It’s an honest and emotional coming-of-age tale,” the band’s Millie Duthie explains in press notes. “Life can take so many turns and you can forget where you came from and what makes you you. The important stuff like family can get set aside in the pursuit of whatever it is that drives you. ‘Lenox Hill’ is about realising you’re lost and deciding to go back to your roots to find the way again.” 

Single Review by William Ruben Helms

New Audio: Rising British Pop Artist Jordan Mackampa Releases a Soulful and Radio Friendly Single

Mackampa’s work is inspired by his Congolese roots and his mother’s love of legendary soul singers like Marvin Gaye, Bill Withers and Curtis Mayfield. And much like his influences, Mackampa has a developed a reputation for pairing an old school singer/songwriter soul-like vocal delivery with earnest songwriting and catchy melodies with a modern approach. Building upon that momentum, Mackampa’s highly-anticipated full-length debut Foreigner is slated for a March 13, 2020 release. Along with that the rising Congolese-British artist is currently on a North American tour opening for Amber Run that includes a stop tomorrow at Warsaw — and he has been confirmed to play at next year’s SXSW.

Jordan Mackampa is a rising London-born and-based Congolese-British singer/songwriter. With the release of “Under” earlier this year and 2016’s Physics EP, and 2017’s Tales From The Broken EP and Live from the Grand Cru EP, Mackampa has received critical praise from NME, The 405, The Line of Best Fit, Clash, Indie Shuffle, Wonderland and others — with all of his previously released material amassing over 50 million Spotify streams.

Mackampa’s latest single, “Parachutes” is a breezy yet deliberately crafted track centered around a radio friendly and loose arrangement of twinkling keys, shimmering guitars, a sinuous bass line and propulsive drumming. But the star of the show is Mackampa’s easygoing and expressive vocals — in this case, Mackampa’s voice evokes the soaring high of being in love and the embittering low of heartache and betrayal within the turn of a phrase.

“‘Parachutes’ encapsulates those situations with people you’ve come across in life; who aren’t who they pretend to be and the person they are with you, isn’t someone you want to be around,” Mackampa explains in press notes. “However because you love them, either platonically or romantically, you’re conflicted by your feelings for them until it gets to a point where you don’t want to be hurt anymore… Nobody is perfect, but if you were trapped in an airplane with them and they had a parachute but you didn’t you would jump out regardless, because any pain you would experience afterwards, won’t be as bad as what you’ve already gone through.”