New Video: Rising British Pop Artist Jordan Mackampa Releases a Symbolic Visual for “Parachutes”

Jordan Mackampa is a rising London-born and-based Congolese-British singer/songwriter. With the release of “Under” earlier this year and 2016’s Physics EP, and 2017’s Tales From The Broken EP and Live from the Grand Cru EP, Mackampa has received critical praise from NME, The 405, The Line of Best FitClash, Indie Shuffle, Wonderland and others — with all of his previously released material amassing over 50 million Spotify streams.

Mackampa’s work is inspired by his Congolese roots and his mother’s love of legendary soul singers like Marvin Gaye, Bill Withers and Curtis Mayfield. And much like his influences, Mackampa has a developed a reputation for pairing an old school singer/songwriter soul-like vocal delivery with earnest songwriting and catchy melodies with a modern approach. Building upon that momentum, Mackampa’s highly-anticipated full-length debut Foreigner is slated for a March 13, 2020 release. Along with that the rising Congolese-British artist is currently on tour opening for Amber Run  and he has been confirmed to play at next year’s SXSW.

Mackampa’s latest single, “Parachutes” is a breezy yet deliberately crafted track centered around a radio friendly and loose arrangement of twinkling keys, shimmering guitars, a sinuous bass line and propulsive drumming. But the star of the show is Mackampa’s easygoing and expressive vocals — in this case, Mackampa’s voice evokes the soaring high of being in love and the embittering low of heartache and betrayal within the turn of a phrase.

“‘Parachutes’ encapsulates those situations with people you’ve come across in life; who aren’t who they pretend to be and the person they are with you, isn’t someone you want to be around,” Mackampa explains in press notes. “However because you love them, either platonically or romantically, you’re conflicted by your feelings for them until it gets to a point where you don’t want to be hurt anymore… Nobody is perfect, but if you were trapped in an airplane with them and they had a parachute but you didn’t you would jump out regardless, because any pain you would experience afterwards, won’t be as bad as what you’ve already gone through.”

Directed by Tom Ewbank, the recently released and deeply metaphoric captures the psychological and physical battles of any relationship — essentially saying that sometimes other people can be hellish and torturous. “I wanted this video to capture the mental, and sometimes physical battles we go through in relationships, whether they are platonic or romantic with people in our lives,” Mackampa explains in press notes. “It can sometimes feel as though you’re dealing with two different people, but no one else sees the other person you encounter who brings you pain and hurt, rather than joy. You become inwards within yourself until you can’t take it anymore and have to walk away from them, even if it’s hard.”

 

TOUR DATES
11.12 Denver, CO – Bluebird **
11.13 Salt Lake City, UT – The Complex **
11.15 San Francisco, CA – Great American Music Hall **
11.16 Los Angeles, CA – Echoplex **
11.25 London, UK – Village Underground
12.03 Amsterdam, NL – Paradiso-Noord
12.04 Tourcoing, FR – Le Grand Mix
12.05 Paris, FR – Point Ephémère
12.07 Prague, CZ – Café V Lese
12.08 Leipzig, Germany – UT Connewitz
12.09 Berlin, Germany – Berghain Kantine
12.10 Hamburg, Germany – Hakken
 **Notes Dates with Amber Run
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