Tag: NO I.D.

Video by William Ruben Helms

New Video: DJ Premier Teams Up with Remy Ma and Rapsody on a Banger Celebrating All Things Hip Hop

Founded in 1996, Mass Appeal is an entertainment company dedicated to documenting the emerging movements that influence popular ideas through the perspective of those, who shape and shift culture. Since its founding, Mass Appeal has become the self-professed elevated voice of hip hop and its ever-expanding sphere of influence.

With 2023 marking hip hop’s 50th anniversary, Mass Appeal developed #HipHop50, a massive, cross-platform initiative aimed at celebrating the momentous anniversary in the most authentic and globally impactful way possible: #HipHop50 is a multi-year celebration that includes strategic partnerships, immersive global activations and charitable elements, as well as the creation of once-in-a-lifetime moments featuring the iconic voices that have transcended culture.

Mass Appeal have teamed up with The Orchard to distribute Hip Hop 50: The Soundtrack, a collection of ten EPs of all-new, original music that will unite the industry’s most highly regarded producers and talents to look back, honor and celebrate 50 years of hip hop music and culture — all while looking forward at hip hop’s bright future. The series will feature music curated by DJ Premier, Swizz Beatz, Mustard, The Dream, Mike Will Made- It, No I.D., Hit-Boy, Take A Daytrip and Tainy. A portion of all #HipHop50 proceeds will be donated to various charitable organizations, including the Universal Hip Hop Museum, set to open its doors in 2024.

The first EP of the series, DJ Premier: Hip Hop 50: Volume 1 is a five-song EP entirely produced by the legendary DJ Premier. Featuring collaborations with Lil Wayne, Nas, Remy Ma, Rapsody, Joey Bada$$, Slick Rick, and Run The Jewels, the EP salutes and celebrates the beloved — and wildly influential — Preemo sound, while amping hip hop heads for the next releases in the series. (Personally, the Preemo and Swizz Beatz editions are right in my wheelhouse. I’m curious about the No I.D. edition, too.)

DJ Premier: Hip Hop 50: Volume 1‘s first single “Remy Rap” is a neck-snapping banger centered around a minimalist, tweeter and woofer rattling Preemo production featuring looping bursts of wobbling bass synths, skittering beats, explosive hand-claps and some good ol’ fashioned turntablism serving as a funky and sinuous bed for Remy Ma and Grammy-nominated Rapsody to trade fiery and swaggering bars and verses. While showcasing two criminally underrated — and just fucking dope — emcees, the song is a forceful reminder that hip hop wouldn’t be where it is today without the women who have cultivated, supported and performed alongside the men.

Directed by Maya Table, the accompanying video for “Remy Rap” pays homage to early 90s NYC hip hop and its related imagery: The NYC skyline, inner city building rooftops, grainy black and white footage, Kangol bucket hats, enormous hoop earrings, hockey jersys, thick Cuban link chains and DJ Premier furious scratching — and of course, two amazing emcees vibing off each other.

Fittingly, this one comes out on the 49th anniversary of DJ Kool Herc‘s legendary “Back to School Jam” at 1520 Sedgewick Avenue in the Bronx, the birthplace of hip-hop. So let’s celebrate and honor the pioneers, the dreamers, legends and icons of the music and culture that has become the lingua franca of the past three generations or so of young people. Long live hip hop, y’all! Long live the DJ! Long live the emcee! Long the live the breakers! Long live the graffiti writers!

Video by William Ruben Helms

New Video: JOVM Mainstays Hannah Williams and The Affirmations Defiantly Embrace Suffering and Autonomy

During the past four years or so, I’ve managed to spill copious amounts of virtual ink covering acclaimed Bristol, UK-based soul singer/songwriter and JOVM mainstay Hannah Williams.

With “Work It Out,” off 2012’s full-length debut Hill of Feathers, Williams and her first backing band The Tastemakers, emerged into national and international soul circles with the track receiving attention across the blogosphere and airplay on radio stations across the States, Australia and the European Union. At one point “Work It Out” was one of the most downloaded songs in Greece with the video amassing over 1.5 million streams on YouTube.

Building upon a growing profile, Williams played sets across the European festival circuit, including stops at Shambala Festival, Valley Fest, Wilderness Festival, Cambridge Jazz Festival and Larmer Tree Festival, as well as some of Europe’s most renowned clubs, including Hamburg, Germany‘s Mojo; Manchester, UK’s Band on the Wall; and Camden, UK‘s Jazz Cafe with the likes of JOVM mainstays Sharon Jones and The Dap Kings, and Charles Bradley, as well as Cat Power.

Williams’ 2016 Michael Cotto-produced sophomore album Late Nights and Heartbreak was the first recorded output with her current backing band, the Bristol-based soul outfit, The Affirmations — currently, James Graham (organ, piano and Wurlitzer), Adam Holgate (guitar), Adam Newton (bass), Jai Widdowson-Jones (drums), Nicholas Malcolm (trumper), Liam Treasure (trombone), Victoria Klewin (baritone saxophone) and Hannah Nicholson (backing vocals) — and the album further established Williams’ growing profile across the international soul scene.
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Over the course of the following year, Hannah Williams and The Affirmations received even greater international attention, after smash hit-making producer NO I.D. sampled the heart aching hook of “Late Nights and Heartbreak” for Jay-Z‘s “4:44.” “It was an incredible catalyst,” Williams says in press notes, “as a change in our collective career, and getting a global audience. Suddenly, there were millions of predominantly American hip-hop fans listening to my voice, going ‘Is this from the ’60s? Is she dead?’” Unsurprisingly, as a result of the attention they received from “4:44,” the rising soul act spent the better part of 2018 on the most extensive touring schedule of their collective careers, including stops at SummerStage, Rumsey Playfield, Central Park, Brooklyn Bowl, the Toronto Jazz Festival and across the European Union, where they expanded their fanbase.

With even more attention on them, Williams and company were determined to make the record of their lives. The end result was their Shawn Lee produced effort, last year’s 50 Foot Woman. The album finds the band accurately capturing the visceral power of their live show on wax — white further establishing a sound that generally draws from classic soul, psych soul and funk, with a subtly modern take. 50 Foot Woman’s fourth and latest single “The Only Way Out Is Through” is a defiantly strutting song about resilience, self-determination, self-reliance, embracing suffering as part of growth and finding strength and power within yourself, centered around Williams’ powerhouse vocal, a shimmering psych soul groove and forceful horn section.

“I was going through a really tough break up and struggling with the idea of being alone when Hannah said to me ‘All you need now is you,'” the song’s writer Victoria Klewin explains in press notes. “That stuck in my head and the rest of the lyrics followed. The pain of that situation was hugely transformative for me, so I wanted to write a song about actively embracing emotional suffering in order to grow and also finding strength in your own autonomy.”

So there a couple of things you should know — if you were previously unaware:

Hannah Williams can sang. And I think she should be the most famous soul singer in the entire world — right this very second.
The Affirmations can give the Daptone crew a run for their money. They’re one of the best contemporary soul acts in the world. And if you don’t believe me, check out “Still In My Head” off Late Nights and Heartbreak and tell me that I’m wrong. That’s a hill, I’m willing to die on.
The song’s writer, Victoria Klewin couldn’t have imagined how relevant to this year and this particular period of history as she wrote it. We’re going to go through a horrible patch — and there’s no choice but to dig down deep and go through it as bravely as we can. The only way out is through.l.
Williams sings some feminist anthems, y’all.

Shot, edited and directed by Dawn Kelly, Will Nash and Bird Lime Media, the recently released video for “The Only Way Out Is Through” uses some deft video editing and effects as we see three different Hannah Williamses — one, who’s in the throes of heartache, a second, who’s defiant and proud, and the third, coolly drives the car. The video manages to evoke our innermost battle with ourselves and our psyche.

Video by William Ruben Helms

New Video: JOVM Mainstay Hannah Williams and The Affirmations Releases a Fan Submitted Video for Their Cover of Nirvana’s “Heart-Shaped Box”

Over the past couple of years, I’ve spilled quite a bit of virtual ink covering the acclaimed Bristol, UK-based soul singer/songwriter and JOVM mainstay Hannah Williams. Williams can trace some of the origins of her music career to growing up in an extremely musical household: her father  was a musician and  minister. Interestingly, the acclaimed British singer/songwriter and soul artist  learned how to read music before she could read words —  and as the story goes, when she was a young girl, her mother introduced her to  Motown and Bill Withers, which wound up transforming her life. As the story goes, Williams’ mother quickly recognized that Williams had a natural gift and encouraged her to join the church choir.

With  “Work It Out,” off 2012’s full-length debut Hill of Feathers, Williams and her first backing band The Tastemakers, emerged into national and international soul circles with the track receiving attention across the blogosphere and airplay on radio stations across the States, Australia and the European Union. At one point “Work It Out” was one of the most downloaded songs in Greece with the video amassing over 1.5 million streams on YouTube.

Building upon a growing profile, Williams played sets across the European festival circuit, including stops at Shambala Festival, Valley Fest, Wilderness Festival, Cambridge Jazz Festival and Larmer Tree Festival, as well as some of Europe’s most renowned clubs, including Hamburg, Germany‘s Mojo; Manchester, UK’s Band on the Wall; and Camden, UK‘s Jazz Cafe with the likes of JOVM mainstays  Sharon Jones and The Dap Kings, and Charles Bradley, as well as Cat Power.

Williams’ 2016 Michael Cotto-produced sophomore album Late Nights and Heartbreak was the first recorded output with her current backing band, the Bristol-based soul outfit, The Affirmations — currently, James Graham (organ, piano and Wurlitzer), Adam Holgate (guitar), Adam Newton (bass), Jai Widdowson-Jones (drums), Nicholas Malcolm (trumper), Liam Treasure (trombone), Victoria Klewin (baritone saxophone) and Hannah Nicholson (backing vocals) — and the album further established Williams’ growing profile across the international soul scene.

Over the course of the following year, Hannah Williams and The Affirmations received even greater international attention, after smash hit-making producer  NO I.D. sampled the heart aching hook of  “Late Nights and Heartbreak” for Jay-Z‘s “4:44.” “It was an incredible catalyst,” Williams says in press notes, “as a change in our collective career, and getting a global audience. Suddenly, there were millions of predominantly American hip-hop fans listening to my voice, going ‘Is this from the ’60s? Is she dead?’” Unsurprisingly, as a  result of the attention they received from “4:44,” the rising soul act spent the better part of 2018 on the most extensive touring schedule of their collective careers, including stops at SummerStage, Rumsey Playfield, Central Park, Brooklyn Bowl, the Toronto Jazz Festival and across the European Union, where they expanded their fanbase.

With even more attention on them, Williams and company were determined to make the record of their lives. The end result was their Shawn Lee produced effort, last year’s  50 Foot Woman. The album finds the band accurately capturing the visceral power of their live show on wax — white further establishing a sound that generally draws from classic soul, psych soul and funk, with a subtly modern take.

Much like countless other bands across the world, Williams and her Affirmations have been enjoying connecting with their fans and followers in a whole new way during the past few months of COVID-19 imposed quarantines and lockdowns. Putting some of their musical direction in the hands of their loyal following for the first time, the band put a cover song choice to a vote — and the result was the challenge of covering Nirvana’s classic, smash-hit “Heart-Shaped Box.”

Naturally, because the acclaimed JOVM mainstays operate in a completely different genre and style than Nirvana, they craft a slow-burning, horn-driven take on the grunge rock classic that retains the brooding and uneasy quality of the original — while putting the song into a contemporary context. Of course, what the Hannah Williams and The Affirmations cover should remind the listener of a fundamental fact: great compositions and great songs can translate across different genres and styles if embraced and adapted with care, so that the intent and purpose of the original isn’t messed with or altered too much.

Through countless back and forth with their mixing engineer and rapid advancements to each of their home recording setups, the band managed to record and sculpt the song despite lockdown restrictions. And it was done in a way that sounds as though the band were all in the studio together.

“This release is an ode to the world and its struggles” the band says, “a nod to the past but also a move into the future, and most of all a tribute to all the amazing people who continue to not only support our band but also all the important messaging and movements we try to encourage through our art and influence.”
 

Directed and post-produced by Emma Holbrook, the recently released video is split between footage of Williams in a very English forest, singing the song and an accumulation of footage shot by fans for use for the video:  much of the fan shot footage features people attempting to manage life in COVID-19 related lockdowns — we see a woman pole dancing to the song, another doing some expressionistic, modern dancing, others submitted footage of lip syncing to the song and a bunch of others. Life is stranger than ever and somehow we’ll figure a way through it.  

Single Review by William Ruben Helms

Over the past couple of years, I’ve spilled quite a bit of virtual ink covering the acclaimed Bristol, UK-based soul singer/songwriter and JOVM mainstay Hannah Williams. Williams can trace some of the origins of her music career to growing up in an extremely musical household: her father  was a musician and  minister. Interestingly, the acclaimed British singer/songwriter and soul artist  learned how to read music before she could read words —  and as the story goes, when she was a young girl, her mother introduced her to  Motown and Bill Withers, which wound up transforming her life. As the story goes, Williams’ mother quickly recognized that Williams had a natural gift and encouraged her to join the church choir.

With  “Work It Out,” off 2012’s full-length debut Hill of Feathers, Williams and her first backing band The Tastemakers, emerged into national and international soul circles with the track receiving attention across the blogosphere and airplay on radio stations across the States, Australia and the European Union. At one point “Work It Out” was one of the most downloaded songs in Greece with the video amassing over 1.5 million streams on YouTube.

Building upon a growing profile, Williams played sets across the European festival circuit, including stops at Shambala Festival, Valley Fest, Wilderness Festival, Cambridge Jazz Festival and Larmer Tree Festival, as well as some of Europe’s most renowned clubs, including Hamburg, Germany‘s Mojo; Manchester, UK’s Band on the Wall; and Camden, UK‘s Jazz Cafe with the likes of JOVM mainstays  Sharon Jones and The Dap Kings, and Charles Bradley, as well as Cat Power.

Williams’ 2016 Michael Cotto-produced sophomore album Late Nights and Heartbreak was the first recorded output with her current backing band, the Bristol-based soul outfit, The Affirmations — currently, James Graham (organ, piano and Wurlitzer), Adam Holgate (guitar), Adam Newton (bass), Jai Widdowson-Jones (drums), Nicholas Malcolm (trumper), Liam Treasure (trombone), Victoria Klewin (baritone saxophone) and Hannah Nicholson (backing vocals) — and the album further established Williams’ growing profile across the international soul scene.

Over the course of the following year, Hannah Williams and The Affirmations received even greater international attention, after smash hit-making producer  NO I.D. sampled the heart aching hook of  “Late Nights and Heartbreak” for Jay-Z‘s “4:44.” “It was an incredible catalyst,” Williams says in press notes, “as a change in our collective career, and getting a global audience. Suddenly, there were millions of predominantly American hip-hop fans listening to my voice, going ‘Is this from the ’60s? Is she dead?’” Unsurprisingly, as a  result of the attention they received from “4:44,” the rising soul act spent the better part of 2018 on the most extensive touring schedule of their collective careers, including stops at SummerStage, Rumsey Playfield, Central Park, Brooklyn Bowl, the Toronto Jazz Festival and across the European Union, where they expanded their fanbase.

With even more attention on them, Williams and company were determined to make the record of their lives. The end result was their Shawn Lee produced effort, last year’s  50 Foot Woman. The album finds the band accurately capturing the visceral power of their live show on wax — white further establishing a sound that generally draws from classic soul, psych soul and funk, with a subtly modern take.

Much like countless other bands across the world, Williams and her Affirmations have been enjoying connecting with their fans and followers in a whole new way during the past few months of COVID-19 imposed quarantines and lockdowns. Putting some of their musical direction in the hands of their loyal following for the first time, the band put a cover song choice to a vote — and the result was the challenge of covering Nirvana’s classic, smash-hit “Heart-Shaped Box.”

Naturally, because the acclaimed JOVM mainstays operate in a completely different genre and style than Nirvana, they craft a slow-burning, horn-driven take on the grunge rock classic that retains the brooding and uneasy quality of the original — while putting the song into a contemporary context. Of course, what the Hannah Williams and The Affirmations cover should remind the listener of a fundamental fact: great compositions and great songs can translate across different genres and styles if embraced and adapted with care, so that the intent and purpose of the original isn’t messed with or altered too much.

Through countless back and forth with their mixing engineer and rapid advancements to each of their home recording setups, the band managed to record and sculpt the song despite lockdown restrictions. And it was done in a way that sounds as though the band were all in the studio together.

“This release is an ode to the world and its struggles” the band says, “a nod to the past but also a move into the future, and most of all a tribute to all the amazing people who continue to not only support our band but also all the important messaging and movements we try to encourage through our art and influence.”
 

 

 

 

 

Video by William Ruben Helms

New Video: JOVM Mainstays Hannah Williams and The Affirmations Release a Slow-Burning Power Ballad

I’ve written a bit about Bristol, UK-based singer/songwriter and soul artist Hannah Williams over the past couple of years. The Bristol-based JOVM mainstay can trace some of the originals of her musical career to growing up in an extremely musical household — her father was a musician and minister. And as you may recall, Williams learned how to read music before she could read words — and as as the story goes, when she was a young girl, her mother introduced her to Motown and Bill Withers, which wound up transforming her life. Interestingly, Williams’ mother quickly recognized that a young Williams had talent and encouraged her to join the church choir. 

With the release of “Work It Out,” off 2012’s full-length debut Hill of Feathers, Williams and her first backing band The Tastemakers, quickly emerged into national and international soul circles with the track receiving attention across the blogosphere and airplay on radio stations across the States, Australia and the European Union. Interestingly, at one point “Work It Out” was one of the most downloaded songs in Greece and the video has amassed over 1.5 million streams on YouTube. Building upon a growing profile, Williams played sets across the European festival circuit, including stops at Shambala Festival, Valley Fest, Wilderness Festival, Cambridge Jazz Festival and Larmer Tree Festival, as well as some of Europe’s most renowned clubs, including Hamburg, Germany‘s Mojo; Manchester, UK’s Band on the Wall; Camden, UK‘s Jazz Cafe and others with the likes of JOVM mainstays  Sharon Jones and The Dap Kings, and Charles Bradley, as well as Cat Power.

Williams’ 2016 Michael Cotto-produced sophomore album Late Nights and Heartbreak was the first recorded output with her current backing band, the Bristol-based soul outfit, The Affirmations, currently comprised of James Graham (organ, piano and Wurlitzer), Adam Holgate (guitar), Adam Newton (bass), Jai Widdowson-Jones (drums), Nicholas Malcolm (trumper), Liam Treasure (trombone), Victoria Klewin (baritone saxophone) and Hannah Nicholson (backing vocals). The album continued to build upon Williams’ growing profile in soul music circles, thanks in part to the Dusty Springfield-like torch song “Tame in the Water” and the psychedelic soul-tinged edition of “Dazed and Confused.” In fact, the album was one of my personal favorites that year.  

Over the course of the following year, Hannah Williams and The Affirmations received even greater international attention, after smash hit-making producer  NO I.D. sampled the heart aching hook of  “Late Nights and Heartbreak” for Jay-Z‘s “4:44.” “It was an incredible catalyst,” Williams says in press notes, “as a change in our collective career, and getting a global audience. Suddenly, there were millions of predominantly American hip-hop fans listening to my voice, going ‘Is this from the ’60s? Is she dead?’” Unsurprisingly, as a  result of the attention they received from “4:44,” the rising soul act spent the better part of 2018 on the most extensive touring schedule of their collective careers, including stops at SummerStage, Rumsey Playfield, Central Park, Brooklyn Bowl, the Toronto Jazz Festival and across the European Union, where they expanded their fanbase.

With growing attention on them, the members of the rising soul act were determined to make the record of their lives. And in order to do so, they recruited Shawn Lee, an acclaimed funk/soul artist and producer to work on Williams’ third album 50 Foot Woman. Slated for release this Friday through Record Kicks Records, the album reportedly finds the members of the band accurately capturing the visceral power of their live show on wax — all while further establishing a sound that equally draws from classic soul, psych soul and funk, with a subtly modern take.

“50 Foot Woman,” the album’s title track and first single was a strutting and explosive stomp that sonically was one part Ike and Tina Turner-era classic soul and one part fed-up tell-off to haters, naysayers and others and one part Daptone Records-like soul — with a fed-up narrator, who has finally had enough with the bullshit and games. But at its core, the song is a contemporary feminist anthem of a strong woman being done wrong and who figures out a way to survive and then thrive. The album’s second and latest single “I Feel It” is a primarily a slow-burning ballad, centered around Williams’ expressive powerhouse vocals, twinkling keys, a sinuous bass line, a horn section that can compete with the Dap Kings and a production that’s effortlessly old-timey without resorting to soulless mimicry or homage. But more important, Williams is superstar in the making — she can pair soulful vocals with gut-punching earnestness in a way that’s rare in this age.

Directed and filmed by BD, the recently released video for “I Feel It” is an incredibly stylized and cinematic shot visual featuring the band performing the song in a 60s-like studio space, complete with some brooding close ups of the members of the band. 

Video by William Ruben Helms

New Video: Hannah Williams’ Stomping Feminist Anthem

I’ve written a bit about Bristol, UK-based singer/songwriter and soul artist Hannah Williams over the past couple of years, and as you may recall Williams can trace some of the origins of her musical career to growing up in a extremely musical household — her father was a musician and minister. Williams learned how to read music before she could actually read words, and as the story goes, when she was a young girl, her mother introduced her to Motown and Bill Withers, which transformed her life. Along with that, Williams’ mother encouraged her to join the church choir when she recognized that her daughter had talent. 

 With the release of “Work It Out,” off 2012’s full-length debut Hill of Feathers, Williams and her first backing band The Tastemakers, quickly emerged into national and international soul circles with the track receiving attention across the blogosphere and airplay on radio stations across the States, Australia and the European Union. Interestingly, at one point “Work It Out” was one of the most downloaded songs in Greece and the video has amassed over 1.5 million streams on YouTube. Building upon a growing profile, Williams played sets across the European festival circuit, including stops at Shambala Festival, Valley Fest, Wilderness Festival, Cambridge Jazz Festival and Larmer Tree Festival, as well as some of Europe’s most renowned clubs, including Hamburg, Germany‘s Mojo; Manchester, UK’s Band on the Wall; Camden, UK‘s Jazz Cafe and others with the likes of JOVM mainstays  Sharon Jones and The Dap Kings and Charles Bradley, as well as Cat Power.

Williams’ 2016 Michael Cotto-produced sophomore album Late Nights and Heartbreak was the first recorded output with her backing band, the Bristol-based soul outfit, The Affirmations, which is currently comprised of James Graham (organ, piano and Wurlitzer), Adam Holgate (guitar), Adam Newton (bass), Jai Widdowson-Jones (drums), Nicholas Malcolm (trumper), Liam Treasure (trombone), Victoria Klewin (baritone saxophone) and Hannah Nicholson (backing vocals). And the album which featured the Dusty Springfield-like torch song “Tame in the Water” and the psychedelic soul-tinged edition of “Dazed and Confused” was one of my favorite albums that year. 

The following year, Hannah Williams and The Affirmations received greater international attention after smash hit-making producer  NO I.D. sampled the heart aching hook of  “Late Nights and Heartbreak” for Jay-Z‘s “4:44.” “It was an incredible catalyst,” Williams says in press notes, “as a change in our collective career, and getting a global audience. Suddenly, there were millions of predominantly American hip-hop fans listening to my voice, going ‘Is this from the ’60s? Is she dead?’” Unsurprisingly, as a  result of the attention they received from “4:44,” the rising soul act spent the better part of 2018 on the most extensive touring schedule of their collective careers, including stops at SummerStage, Rumsey Playfield, Central Park, Brooklyn Bowl, the Toronto Jazz Festival and across the European Union, where they expanded their fanbase.  

With growing attention on them, the members of the rising soul act were determined to make the record of their lives. And in order to do so, they recruited Shawn Lee, an acclaimed funk/soul artist and producer to work on Williams’ third album 50 Foot Woman. Slated for an October 18, 2019 release through Record Kicks Records, the album reportedly finds the members of the band accurately capturing the visceral power of their live show on wax — all while further establishing a sound that equally draws from classic soul, psych soul and funk, with a subtly modern take. 

“50 Foot Woman,” the album’s title track and first single is a strutting and explosive stomp stomp that sonically is one part Ike and Tina Turner classic soul and one part fed-up tell-off to haters, naysayers and others, in which its narrator has finally had enough with the bullshit, and one part Daptone Records-like soul. But unlike their previously released material, the song has a loose, jam-like vibe, centered around Williams’ crooning and shouting with a take-no-prisoners, take-no-shit attitude. 

Directed and filmed by Nick Donnelly, the recently released video is set in a decidedly English pub, where we see Williams and her bandmates hanging out and chatting over a few pints. Nearby an older lady is dancing her ass off and having herself a good time, much to Williams delight. Interestingly, the video makes a point of reminding the viewer that “50 Foot Woman” is a contemporary, feminist anthem. 

Video by William Ruben Helms

New Video: Hannah Williams and The Affirmations Return with the Achingly Devastating Visuals for “Late Night and Heartbreak”

Hannah Williams is a Bristol, UK-born and based singer/songwriter and soul artist, who can trace the origins of her own musical career to growing up in an extremely musical family; Williams’ father was a musician and minister at the local church, and her mother, recognizing that she had some talent, allowed Williams to join the church choir when she was 6. Unsurprisingly, like a a lot intensely musical homes, Williams learned how to read music before she could actually read words. 

With the release of her 2012 full-length debut Hill of Feathers, Williams exploded into the both national and international scenes, thanks in part to the success of album single “Work It Out,” which received attention across the blogosphere and airplay on radio stations across the US, Australia and the European Union; in fact, at one point, “Work It Out” was the most downloaded song in Greece, and according to her label, Record Kicks Records, the video has — as of this point — received over 1.5 million plays on YouTube. Adding to a growing international profile, Williams has played sets at some of Europe’s biggest festivals including Shambala Festival, Valley Fest, Wilderness Festival, Cambridge Jazz Festival and Larmer Tree Festival,as well as some of Europe’s well-known clubs including Hamburg, Germany‘s Mojo; Manchester, UK’s Band on the Wall; Camden, UK‘s Jazz Cafe and others with the likes of  Sharon Jones and The Dap Kings, Cat Power, and Charles Bradley. 

Williams’ sophomore effort Late Nights and Heartbreak, which was produced by  The Heliocentrics’ Malcolm Catto, and marked both the first time Williams has worked with Catto, as well as the first recorded output with her backing band, the Bristol-based soul unit, The Affirmations, comprised of James Graham (organ, piano and Wurlitzer), Adam Holgate (guitar), Adam Newton (bass), Jai Widdowson-Jones (drums), Nicholas Malcolm (trumper), Liam Treasure (trombone), Victoria Klewin (baritone saxophone) and Hannah Nicholson (backing vocals). And as you may recall, the album, which featured singles like the fierce, Dusty Springfield-like torch song “Tame in the Water” and psychedelic soul rendition of “Dazed and Confused” that managed to draw from equally from the original version written by Jake Holmes, Led Zeppelin’s legendary cover and The Temptations’ “Papa Was A Rolling Stone” as well as some of the most personal and heartfelt material I came across last year, was one of my favorite albums in 2016, decidedly taking the top spot on last year’s Best of List. 

Recently, the Bristol-born and-based soul artist and her backing band have received greater international attention after renowned, smash hit producer NO I.D. convinced Jay-Z to use the hook of album title track “Late Nights and Heartbreak” for the superstar artist’s album title track “4:44,” making his track a personal statement of his infidelity in response to Beyonce’s Lemonade. Of course, as you hear on Williams’ “Late Night and Heartbreak,” the song focuses on infidelity but also on the narrator’s crippling and confounding inability to figure out their own desires, their fears of vulnerability and heartbreak and their deception both to themselves and their partner. But at the core of the song is something that the song’s narrator and the most people don’t want to readily admit — that it’s difficult to face yourself  and your own life with the sort of unflinching honesty that you may have for others. And as a result of the song coming from a deeply personal and lived-in place,  it packs an unexpected and devastating wallop, especially if you’ve been on either side of a troubled, deception-filled relationship. 

Directed by Nick Donnelly, who has worked on videos for the Wu-Tang Clan, Martha Reeves and Akala and DJ Khaled, the recently released video for “Late Nights and Heartbreak” was filmed in Williams’ hometown and focuses on the sort of deeply troubled relationship at the heart of the song. As Williams explained to Complex, the video “depicts the realisation that sometimes the most burning love is for ones’ own passion, and when a human relationship gets in the way it will lead to heartbreak.”