With the release of her critically applauded full-length debut ABYSS, the Oakland, CA-born, Austin, TX-based electronic music producer and artist Pastel Ghost quickly received attention for an ethereal, genre-defying sound that meshes elements of dream pop, post-punk, EDM and electronica. Building upon a growing profile with the electro pop scene, the Oakland-born, Austin-based electronic music producer and electronic music producer’s sophomore album Ethereality was released earlier this month through Cleopatra Records — and as you may recall, last month I wrote about album single “Mercury,” a gauzy, shoegazer-like take on club music with a cinematic bent. “3NDL3SS,” Ethereality’s latest single is a brooding and chilly track centered around shimmering and arpeggiated synths, thumping tweeter and woofer rocking beats, Pastel Ghost’s ethereal vocals and a sinuous hook which give the song a swooning and urgent quality. As Pastel Ghost explained to self-titled “‘3NDL3SS’ is about those initial feelings of falling in love—wanting to live in that feeling forever and never wanting it to end, while also being scared that that person could disappear at any moment.”
Directed by Anise Mariko, the recently released video for “3NDL3SS,” features Pastel Ghost broodingly wandering around a neon-lit city, which further emphasizes the brooding nature of the song.