Bryan Manazanres is an emerging Los Angeles-based Nicaraguan-American emcee, poet, photographer, director and entrepreneur, best known as Poppa Chi. His debut single, the Elijah Williams-produced “Me Dicen/The Say” pairs Manazanres’ features dense, rapid-fire Spanish and Spanglish flow over a sleek production that pairs shuffling Reggaeton and trap beats with a wobbling piano sample. The end result is a self-assured headbanger that’s simultaneously club and arena friendly.

Co-directed by Manazanres and Sayder Vision, the accompanying visual for “Me Dicen/They Say” follows the emerging Los Angeles-based artist as he drives around his town and in a number of different sets up — including a wall full of gold and silver records, a 90s Puff Daddy-like room and more.