Tag: Ran Ran Run

New Video: The Gorgeous and Surreal Visuals and Sounds of Pavo Pavo’s “Ran Ran Run”

If you have been frequenting this site, you may have come across a couple of posts about the band when they released their “Ran Ran Run”/”Annie Hall” 7 inch, an effort that was also praised by the folks at Stereogum as “weightless pop music that sounds like it was beamed down from a glimmering utopian future,” while nodding at the psych pop sounds of the mid 60s; but just underneath the gleaming surface, there’s a bit of unease, anxiety and rot. In my mind, the song strikes me as a feverish yet whimsical dream of simmering synths and ethereal harmonies that skip about the song’s instrumentation like a pebble being tossed across a placid lake.

The band’s long-awaited full-length debut Young Narrator in the Breakers is slated for a November 11, 2016 through Bella Union Records and to celebrate the album’s upcoming release, the band released a gorgeous and artful music video for the album’s first single “Ran Ran Run.” Directed by artist collective SWIMMERS, the video features the bandmembers in a series of surreally staged scenarios that emphasize the song’s ethereal and surreal nature. As the band’s Eliza Bagg explains of the song and the video, “‘Ran Ran Run’ is a song about the joys and sorrows of growing up, the awareness of impermanence and change — ‘time is a hole in my waterbed!’ In the video we pass through some kind of portal into a completely manufactured reality — a space that is intense but also playful, full of stark contrasts and extremes (of color, texture, mood). We’re somewhere between children and adults, literally dressing up, playing, play-acting, trying on the guises of who we might be. Actually a theme throughout this record is that the whole prospect of becoming an adult involves a little bit of fantasy — reaching for a possible world or possible self, and aiming for magic, for something over the top, fantastical.”

The Brooklyn-based experimental pop quintet Pavo Pavo can trace their origins to when the members started writing music together while studying music at Yale University. And since the band’s formation, each of the band’s five […]