Ron Kring is a Rennes, France-based singer/songwriter and creative mastermind behind the emerging French electro rock/cold wave recording project VERTÈBRE. With collaborator and producer Zach Spectre, King released VERTÈBRE’s 2020 self-titled, full-length debut, which she quickly followed up with standalone single “Hungry” and a remix of “Last trip, baby.”
During pandemic-enforced lockdown, Kring experimented with video directing and editing and released a handful of music videos on YouTube. By 2021, the Rennes-based singer/songwriter had began writing what would be her sophomore album. She enlisted She-Wolf‘s Marie-Claude Martine to mix the album and her friend, Ivan Muńoz, an acclaimed Chilean electronic music artist and DJ best known as Vigilante to master the album. Much like her previously released material, the writing process begins with synth sounds that presses particular emotional buttons. She then goes on to build the framework of a song to release the energy within. Then she adds guitar and bass when the song calls for it. “VERTÈBRE is more in the cold wave/post punk genre. Some tracks are rather danceable and can sound electro pop rock. Others would be more dark wave. In any case, I think that a good dose of unease and anger remains present even when the song tries to defend itself against it. I like that the songs are never completely happy or completely sad. It must be said that in life nothing is ever gained but… that all is not lost either,” Ron Kring says.
The sophomore album’s first three singles “Basic instincts,” “I Can’t You Can,” and “Maniac Mansion” were released through the digital stream platforms and feature homemade accompanying videos.
At the end of last year, Kring decided to continue VERTÈBRE without Zach Spectre. She recruits bassist Julien Marien, and along with a guitarist, they’re currently working on their live show. But in the meantime, the sophomore album’s fourth and latest single “T’as dû couloir la mort,” is a goth-like take on post punk built around tweeter and woofer rattling 808s that would make Rick Rubin proud, glistening synth oscillations, Kring’s forceful delivery paired with arena rock level bombast. The end result is a song that sonically seems to mesh Depeche Mode and Ministry.