Earlier this year, I wrote about the rapidly rising Los Angeles-based singer/songwriter, multi-instrumentalist, electronic music artist and electronic music producer, Luna Shadows. Interestingly, the Los Angeles-based pop artist began her career as a touring member of the acclaimed New Zealand-based synth pop act The Naked and Famous — but Shadows went solo, because she felt she had a voice that demanded to be heard on its own terms.
Since then, Luna Shadows has developed a reputation for a staunchly DIY approach, as she writes, performs, records, produces, edits and engineers every single note of her work — and for crafting sultry, melancholy pop that Billboard has called “. . . refreshingly soulful and haunting . . . ,” and compared by some critics as Lana Del Rey taking Lorde to the beach.
Adding to a growing profile, the Los Angeles-based artist’s work has amassed over 35 million Spotify streams with tracks landing on tastemaker playlists like New Music Friday, Indie Pop, Weekend Beats and Weekly Buzz and landing as high as #7 on the US Charts and #18 on the Global Viral Charts. Her live debut. which took place at the renowned Los Angeles indie music showcase School Night was a sell-out — and she also has received airplay on a nubmer of radio stations globally, including including KROQ, BBC Radio 1 and Beats 1. And amazingly, she accomplished all of that without the support of a label.
Now, as you may recall this past year has been a momentous year for the Los Angeles-based pop artist: She recently began collaborating with two highly-acclaimed mainstream indie pop producers — s Now Now‘s Brad Hale and The Naked and Famous‘ Thom Powers to help shoulder the production and editing load — and she signed to +1 Records, who released her first single of the year, “lowercase,” a track imbued with the bitterness, heartache and confusion of a dysfunctional relationship full of power plays, recriminations and accusations paired with a sleek and hyper-modern, trap-leaning production. “god.drugs.u” continued in a similar vein as its immediate predecessor but while centered around a plaintive and unfulfilled yearning.
“practice,” Luna Shadow’s third and latest single of the year continues a run of sleek, hyper modern, radio and club friendly bangers, as its centered around the sort of synth arpeggios reminiscent of Stevie Nicks‘ “Stand Back,” Shadow’s plaintive vocals and tweeter and woofer rocking beats. And while being a rumination on love and loss meant to remind the listener that every love affair throughout your life is essentially practice for the next one, it’s also a reminiscence on the one that might have worked — but somehow didn’t. And instead of harboring bitterness, the song suggests that it’s all a part of being human.
“Like all songs in this series, this song involves a breakdown or barrier in communication both in the digital and physical worlds,” Shadows says of the song. “In the most literal interpretation, ‘practice’ is an imaginary conversation with a bridge jumper, beginning with a retroactive plea for them to check their Twitter mentions as they might’ve seen the outpouring of love left for them before they made an irreversible decision. The chorus is a sentiment that someone once expressed to me in a dark hour: that love is a process, something in constant refinement, something never damaged beyond repair, somewhere that you can always return. This message reached me at a necessary moment, and I wanted to forward it musically with the hope that it might reach someone who needs to hear it right now.”