New Video: Luna Shadows Celebrates Inclusivity and Californian Skater Culture in New Visual for “god.drugs.u”

 

Last month, I wrote about the Los Angeles-based singer/songwriter, multi-instrumentalist, electronic music artist and electronic music producer, Luna Shadows.  The Los Angeles-based artist has developed a reputation for a staunchly DIY approach, as she writes, performs, records, produces, edits and engineers every single note of her work — and for crafting sultry, melancholy pop that Billboard has called “. . . refreshingly soulful and haunting . ..” Her work has also been compared by some as Lana Del Ray taking Lorde to the beach.

So far Luna Shadows work has amassed over 35 million Spotify streams, with tracks landing on tastemaker playlists like New Music Friday, Indie Pop, Weekend Beats and Weekly Buzz, reaching #7 on the US Charts and #18 on the Global Viral Charts.  Building upon a growing profile, the Los Angeles-based singer/songwriter, multi-instrumentalist, electronic music artist and electronic music producer has also received airplay on radio stations worldwide, including KROQ, BBC Radio 1 and Beats 1 — and she played a sold out, live debut show at renowned Los Angeles indie music showcase School Night. Amazingly, she has done that without the support of a label.

2019 looks to be a big year for Luna Shadows. She recently began collaborating with two highly-acclaimed, mainstream indie pop producers Now Now‘s Brad Hale and The Naked and Famous‘ Thom Powers to help shoulder the production and editing load — and she signed to +1 Records, who released her first single of the year, “lowercase.” Centered around a sleek production featuring tweeter and woofer rocking beats, shimmering and arpeggiated synths, chopped up vocal samples, twinkling keys, Luna Shadow’s plaintive and sultry vocals and an enormous hook, the track was imbued with the bitterness, heartache and confusion of a dysfunctional relationship full of power plays and accusation.

Featuring tweeter and woofer rocking beats, shimmering and atmospheric synths paired with Luna Shadows’ sultry delivery, her latest single “god.drugs.u” continues a run of slickly produced, trap-inspired songs — but at the core of the song is a plaintive and unfulfilled yearning.

“Sometimes, I find that it’s easier to identify what something isn’t rather than describing what it is. “god.drugs.u” is essentially a process of elimination love song which breaks down my personal experience of love, one which is most often rooted in present moments rather than chemical or spiritual experiences,” Luna Shadows explains. “It isn’t a declaration of what anyone else should feel, it’s simply a personal reflection on my experience of love which is very here and now. I am a person who spends a lot of time stuck in the past and worrying about the future, so the moments where I am truly present best represent my experience of love and serenity. This song is a meditation on the moments where I’ve looked at someone (or some place) and felt a deep sense of peace & fulfillment, if only for a split second.”

Produced by Kitty Disco and Ride or Cry Co., the recently released video for “god.drugs.u” was directed, produced, styled, edited and stars a nearly exclusively female-identifying cast and crew and members of the LBTQ+ community.  Stylistically shot at Venice Skatepark, the video is a celebration of Californian skateboard culture through the lens of fashion, inclusivity, authenticity and diversity starring five local skateboarders — Briana King, Victoria Taylor, Hilary Shanks, Jennifer Charlene and Claire Weaver. “Los Angeles is a place that represents unconditional love to me. This city has been here for me when my whole world came crashing down. Like the other installments in my video series, I wanted this visual to be an ode to an iconic LA location presented in a brand new light,” Luna Shadows explains in press notes.

“The concept of skateboarding came to mind – a risk-taking, safety-defying sport in which the rider cannot afford to focus on anything other than the present moment – a sentiment that sits comfortably with the lyrics,” Luna Shadows continues. “I’ve loved skateboarding since I was a young girl but always felt excluded from the culture, so this video was an effort to be more inclusive & to showcase one of many versions of femininity which does not conform to the tradition image of skateboarding.”

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