Tag: synth op

Lyric Video: French Electro Pop Duo Ninety’s Story Returns with an Atmospheric, R&B Inspired Single

Tracing their origins back to when its members — Guillaume Adamo and Florian Deyz — met in grade school, the Nice, France-based indie pop duo Ninety’s Story have developed a warm, sophisticated and sensual music inspired by the French Riviera and the likes of Phoenix, Daft Punk and Air. The duo released their debut single “KIKUKYU” and their debut EP through Kitsuné Musique in 2017. Adding to a growing profile, the Nice-based duo have opened for Archive, Morcheeba, Pale Waves and Puggy among others.

Additionally, the duo wrote the music for Citroën C4 Aircross ad campaign that aired in China —  with the band representing the company at the Paris and Hangzhou Motor Shows. Now, if you’ve been frequenting this site, you may recall that I wrote about the rising French duo’s acoustic rendition of the breezy yet anthemic “APO.” The French electronic duo return with the sultry R&B-influenced “Home.” Centered around skittering trap and boom bap beats, atmospheric synths, expressive and bluesy bursts of guitar, fuzzy bass synth, plaintive vocals, a soaring hook and an enormous drop “Home” may remind some listeners of JOVM mainstays Beacon, as well as Montreal’s Seoul and Detroit-based JOVM mainstays Gosh Pith. “The song was composed, produced and recorded in Brussels during the quarantine period,” the rising French duo explain. “Everything was quiet outside and put us into a very inspiring [sic] mood, different than usual.”

Directed by Victor Rahman, the recently released, cinematically shot lyric video features the rising French duo rocking out to the song during a gorgeous purple-red sunset. “For the video, we drove across Belgium and just stop [sic] in a  spot were [sic] the sunset and the sea were beautiful. We just put the music [on] very loud and enjoyed the vibe in front of the camera,” the duo says.