Tag: Take A Daytrip

New Video: John Glacier Shares a Breezy and Hypnotic Banger

Rising Hackney-born rapper, producer and poet John Glacier released her full-length debut, last year’s critically applauded Like A Ribbon. Like A Ribbon featured a seamless blend of rap, electronic music, post-punk, ambient textures and experimental songwriting, showcasing the rising Hackney-born artist’s uniquely diaristic, stream-of-consciousness approach while quickly establishing her as an artist operating within her own lane.

The success of Glacier’s debut has also helped to catapult her into a new stratosphere within music and elsewhere. Since her debut’s release, she made her debut in British Vogue, appeared on the cover of Hypebeast and starred in Prada‘s Spring/Summer 2026 global campaign alongside Hunter Schafer, Damson Idris, Carey Mulligan, Nicholas Hoult and the cover of HommeGirls. Her reputation as a fashionista has been further cemented with collaborations and appearances with leading houses — including Burberry, Alexander McQueen, Louis Vuitton, Miu Miu, Lacoste, Gucci, Bogetta Veneta, JW Anderson and Fendi.

Musically, she has collaborated with a growing and eclectic list of artists across different genres, including Blondshell, MJ Cole, Montell Fish and dj gummy bear, Jadasea and Jamie xx.

The rising multidisciplinary talent is building upon a rapidly growing profile with the Take A Daytrip co-produced “Bond Girl,” the first bit of new material since last year’s Like A Ribbon. Bult with a breezy yet propulsive pulse and tweeter and woofer rattling low end paired with dense layers of twinkling and oscillating synth melodies beneath Glacier’s coolly swaggering delivery, “Bond Girl” is a hypnotic, club friendly banger that channels Ibiza with a pop-leaning accessibility. “Bond Girl” to me captures a bold, rising artist, who’s about to put the game in a chokehold — and in her own terms.

Directed by Léa Ceheivi, the accompanying video for “Bond Girl” is fittingly inspired by classic spy thrillers and stars the rising Hackney-born artist as a stylish and enigmatic secret agent, who’s both a heroine and a villain. Effortlessly maneuvering through a world of intrigue and excess, she continually find sways to evade, outsmart and triumph over rivals and others attempting to take what’s hers.

New Video: DJ Premier Teams Up with Remy Ma and Rapsody on a Banger Celebrating All Things Hip Hop

Founded in 1996, Mass Appeal is an entertainment company dedicated to documenting the emerging movements that influence popular ideas through the perspective of those, who shape and shift culture. Since its founding, Mass Appeal has become the self-professed elevated voice of hip hop and its ever-expanding sphere of influence.

With 2023 marking hip hop’s 50th anniversary, Mass Appeal developed #HipHop50, a massive, cross-platform initiative aimed at celebrating the momentous anniversary in the most authentic and globally impactful way possible: #HipHop50 is a multi-year celebration that includes strategic partnerships, immersive global activations and charitable elements, as well as the creation of once-in-a-lifetime moments featuring the iconic voices that have transcended culture.

Mass Appeal have teamed up with The Orchard to distribute Hip Hop 50: The Soundtrack, a collection of ten EPs of all-new, original music that will unite the industry’s most highly regarded producers and talents to look back, honor and celebrate 50 years of hip hop music and culture — all while looking forward at hip hop’s bright future. The series will feature music curated by DJ Premier, Swizz Beatz, Mustard, The Dream, Mike Will Made- It, No I.D., Hit-Boy, Take A Daytrip and Tainy. A portion of all #HipHop50 proceeds will be donated to various charitable organizations, including the Universal Hip Hop Museum, set to open its doors in 2024.

The first EP of the series, DJ Premier: Hip Hop 50: Volume 1 is a five-song EP entirely produced by the legendary DJ Premier. Featuring collaborations with Lil Wayne, Nas, Remy Ma, Rapsody, Joey Bada$$, Slick Rick, and Run The Jewels, the EP salutes and celebrates the beloved — and wildly influential — Preemo sound, while amping hip hop heads for the next releases in the series. (Personally, the Preemo and Swizz Beatz editions are right in my wheelhouse. I’m curious about the No I.D. edition, too.)

DJ Premier: Hip Hop 50: Volume 1‘s first single “Remy Rap” is a neck-snapping banger centered around a minimalist, tweeter and woofer rattling Preemo production featuring looping bursts of wobbling bass synths, skittering beats, explosive hand-claps and some good ol’ fashioned turntablism serving as a funky and sinuous bed for Remy Ma and Grammy-nominated Rapsody to trade fiery and swaggering bars and verses. While showcasing two criminally underrated — and just fucking dope — emcees, the song is a forceful reminder that hip hop wouldn’t be where it is today without the women who have cultivated, supported and performed alongside the men.

Directed by Maya Table, the accompanying video for “Remy Rap” pays homage to early 90s NYC hip hop and its related imagery: The NYC skyline, inner city building rooftops, grainy black and white footage, Kangol bucket hats, enormous hoop earrings, hockey jersys, thick Cuban link chains and DJ Premier furious scratching — and of course, two amazing emcees vibing off each other.

Fittingly, this one comes out on the 49th anniversary of DJ Kool Herc‘s legendary “Back to School Jam” at 1520 Sedgewick Avenue in the Bronx, the birthplace of hip-hop. So let’s celebrate and honor the pioneers, the dreamers, legends and icons of the music and culture that has become the lingua franca of the past three generations or so of young people. Long live hip hop, y’all! Long live the DJ! Long live the emcee! Long the live the breakers! Long live the graffiti writers!