Rising Paris-born, Montréal-based singer/songwriter and JOVM mainstay Thaïs has received attention across the Francophone music world and elsewhere for an atmospheric and delicate pop sound, which perfectly compliments her ethereal delivery.
2022 was a breakthrough year for the JOVM mainstay: She signed with Bravo Musique, who released her highly anticipated full-length debut, Tout est parfait. The following years have been busy for the rising French Canadian artist: She has opened for KYO, M, Arianne Moffatt, Dumas and Suzane while working on her Blaise Borboën and Thaïs co-produced sophomore album Personne, which was released earlier this year.
Described by the JOVM mainstay as “extroverted music for introverts,” Personne‘s material are energetic tracks that are meant to lead towards self-affirmation while allowing listeners to delve deeper into her universe. The album features “Taxi,” a slickly produced, dance floor friendly bop that to my years, sounds as though it were inspired by the likes of Robyn.
The Paris-born, Montréal-based JOVM mainstay recently reworked album single “MTL-Paris.” The album version is simultaneously atmospheric and introspective before slowly morphing into much more dance floor territory, seemingly reflecting a narrator, who’s growing in self-assuredness and confidence. “MTL-Paris V2” is a much more upbeat, dance floor friendly bop from the jump, turning the song from a tale of growing confidence, to one of boldly liberating oneself — with the realization that you’ve only got one life to live.
For the JOVM mainstay, reworking her own work is a creative exercise that allows her to reveal other possible, sometimes even latent facets to her material — all while retaining the “extroverted music for introverts” concept of the album.