JOVM mainstay David Alexander is an internationally renowned, Swedish singer/songwriter, multi-instrumentalist and producer, whose solo, electro pop/dream pop recording project Summer Heart has received attention for a wistful and nostalgic sound that draws from  60s psych pop, 80s synth pop and lo-fi rock and has been compared favorably to the likes of  Caribou, Washed Out, In Ghost Colours-era Cut Copy, Painted Palms and others, and for being considered among the first wave of Sweden’s equally renowned electro pop and dream pop movement, which also includes Moonbabies, The Land Below, Hey Elbow, Blind Lake and Emerald Park.  

Alexander’s latest Summer Heart album, 101 was released last month, and as you may recall I’ve previously written about album single  “Hotel Beds,” a swooning yet buoyant production featuring shimmering synths, stuttering house music-like drum programming, boozy blasts of guitar, Alexander’s dreamy falsetto and a rousing hook within a dance floor friendly song. However, underneath the buoyant and summery vibes of the song is a bittersweet and weary rumination on the life of a touring musician. 

101’s latest single “Follow” continues on a similar path as its predecessor as the song features a house music-inspired production consisting of arpeggiated and shimmering synths, chiming, Afro-pop-like percussion, tweeter and woofer rocking beats and Alexander’s dreamy falsetto with a soaring hook. And much like its immediate predecessor, underneath the buoyant and summery vibe there’s more than meets the eye — in this case, the song’s narrator expresses a plaintive, desperately unresolved frustration. As Alexander explains in press notes. “To follow your dreams, you must figure out what they are. ‘Follow’ is about that  moment when you think you have it all figured to, only to realise you’re not one bit wiser. Those things you do, which you imagine will change everything . . . when all is said and done, afterwards you feel exactly the same.”

Directed by Kyle Macfadzean, the recently released video features expressive, contemporary choreography by Amy Kent and Laura Ava-Scott, and stars Grace Macfadzean and Angela Downs. Shot in an lushly cinematic fashion, the video makes a connection between the young woman and her older, seemingly wiser doppleganger, emphasizing the song’s central theme with a powerfully emotional yet surreal wallop