Tag: The Wild Honey Pie

Interview: A Q&A with The Wild Honey Pie and Welcome Campers Founder Eric Weiner

Eric Weiner was a University of Colorado student, studying in London when he created The Wild Honey Pie (which of course, derives its name from a Beatles’ tune) in 2009 as a way to turn his personal music blog into an accessible destination to find the best emerging music. By the next year, Weiner had relocated to New York where the previously solo project expanded into a collection of music loving creatives, who had a shared passion for and mission of discovering emerging acts and sharing those discoveries with larger audiences. Initially employing humble, DIY methods of covering artists – Flip video cameras and Zoom audio recorders – the Wild Honey Pie team began shooting live music performances with any artists they liked, who would be willing to give them the time. Starting with Freelance Whales, they eventually began filming local and touring artists. And by the end of their first year in New York, the site hosted their first event.

Within the first few years of their founding, Weiner and company began to see that the blogosphere was rapidly shifting: the widespread appeal of heading to your favorite blogs to download free MP3s was quickly supplanted by streaming platforms. To adapt, The Wild Honey Pie began producing more video content, made audio recordings available and refined their events strategy to focus on events that built genuine relationships between artists and fans. Over the past couple of years, The Wild Honey Pie has hosted a curated, monthly Dinner Party series in a handful of cities including New York, Los Angeles and Austin. The Dinner Party series has been specifically designed to change the rock and pop concert experience by offering attendees an opportunity to have a curated three course meal, specialty cocktails and Brooklyn Brewery beers — while enjoying an intimate performance from a buzzworthy artist. Since they started the series, they’ve hosted the likes of Computer Magic, Henry JamisonPlastic PicnicMipsoZuliTorres, JOVM mainstays Caveman and a growing list of others.

Additionally, over the past few years, The Wild Honey Pie has hosted their own music festival Welcome Campers. Typically taking place during Memorial Day Weekend at Camp Lenox in the bucolic Berkshires, Welcome Campers is an adult summer camp meets music festival that brings together 400 people for three days and two nights of summertime nostalgia with food, drinks, communal accommodations and live music.

 

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Late last month, I had interviewed the Wild Honey Pie and Welcome Campers founder Eric Weiner about this year’s festival with the intention of posting the interview after I had finished my coverage of this year’s New Colossus Festival.  When the World Health Organization declared COVID 19 a pandemic, the world was turned on its head: New York State, California, Illinois, the UK and The European Union have forced bars, clubs, restaurants, theaters to closed to help prevent COVID-19’s spread. Naturally, this has had a devastating impact on the music industry: festivals have been canceled or postponed, and the same goes for tour dates for artists of all stripes. The first part of interview Weiner talks about the inspiration behind Welcome Campers, how it differs from the prototypical festival experience, the other activities they offer – it’s an adult summer camp after all! – and more.

The other day, I followed up with Weiner. Because he runs a company with a significant focus on live events, I asked him how COVID-19 will impact his business, his thoughts on how the virus will impact live music and events and the immediate future of Welcome Campers.

Let’s not pretend that things are rainbows and flowers. Admittedly, things are dire – and they will be for some time. But we will get through this. In the meantime, we can all dream of our childhoods when things seemed so much simpler, so much more certain. Hopefully, we can get some of the back.

Check out the interview below.

WRH: What inspired the creation of Welcome Campers?

Eric Weiner: I’m a camp kid! I went to summer camp growing up and then went back as a counselor and even through the homesickness found myself absolutely in the love with the community I was surrounded by. I played baseball, I was Snoopy in a musical, I competed in color war, I went all out as a camper. The carefree love of that energy is what we always hope to harness with Welcome Campers.

WRH: How did The Wild Honey Pie find Camp Lenox?

EW: One of our team members at the time went there as a kid and the rest is history. We hosted Welcome Campers there in 2014 then went to Camp Champions near Austin, Texas in 2015 and have been at Camp Lenox again ever since. They are like family at this point.

WRH: The Wild Honey Pie can trace its origins back to being a humble blog. Over the years, it still retains elements of the blog, through curated playlists and live sessions, and curated events – like your ongoing dinner party series and the aforementioned Welcome Campers. From hosting and sponsoring your own events, this will may be an obvious question: How does Welcome Campers differ from the countless other festivals on the packed calendar year?

EW: A humble blog! We love the fact that we were not founded as a business but as a passion project that has grown to mean so much to so many people. Welcome Campers is an adult summer camp music festival and the order of those words means a lot. We offer a combo of activities that no other festival does. We bring together an incredibly unique community of music lovers for a weekend that incubates love and positive energy. You can party if you want at camp, but that’s not what the weekend is about. We have the curation of the music to thank for that—artists who embody the sort of vibe we want to spread throughout the weekend.

You watch from just feet away from the performer instead of hundreds of yards. It’s not about the spectacle, it’s about the community and people you meet, artists included. It’s about feeling comfortable and safe and not being surrounded by tens of thousands of people. We cannot say it enough, we look to break down the barrier between artist and fan—and that impossible at cookie cutter music festivals as we know them. We have created an inclusive weekend where the nostalgia of summer camp collides with emerging artists who we love.

WRH: How does this year’s Welcome Campers differ from last year’s and its predecessors?

EW: We are pretty damn happy with the model we’ve worked on for the last 8 years but have a few tweaks we’re making. We are expecting more people this year than any other year, so we do need to prepare for that to avoid any lines at the bar or for food. Lines suck! We are making sure the check-in process is more seamless than ever, that everyone has camp maps anytime they need them. We’re coming up with some wild and creative food upgrades with our grilled cheese food truck partner, vegan options included of course. Speaking of which we will have more plant-based options than ever before.

We have a special focus this year on mindfulness and will have a sound bath, mediations, yoga and tarot card readings. Welcome Campers is meant to be a vacation, not a festival you need a vacation after. The same cannot be said for most large-scale music experiences.

WRH: I went to one of the Wild Honey Pie Dinner Parties and I know that you’re quite the foodie. I happen to enjoy food as much as I enjoy music. So, two related questions: How did you come up with this year’s music lineup? What’s the food situation like? What would attendees expect in terms of food and drink?

EW: We go with artists who truly inspire us. Artists like Vagabon and SASAMI as well as Ayoni and Sir Woman. We try to work with artists we’ve collaborated with before and have a bunch of artists on the bill that have been involved with us multiple times in the past.

Food and drink are complimentary all weekend long with the exception of the food truck. It is camp food so expect fries and a massive salad bar, burgers, pasta dishes and more. Our campers are always satisfied but we are striving to make some major upgrades here this year. We are excited to announce that it will be a fully vegetarian festival as well. We have White Claw as a partner so there is that to be excited about. Beer and other spirits will be on the house as well.

WRH: Besides live music, there are other campground activities like kayaking, swimming, basketball, ping pong, dodgeball, volleyball, a nature hike, trivia and yoga among others. There’s also meditation this year, which seems to be a first. How did yoga and meditation wind up being included with the more nostalgic and playful activities?

EW: I started doing TM this year after years of my dad trying to get me into it. Meditation and mindfulness in general are so key to the future of what we plan to do and we think Welcome Campers is a great place to see if our community is into it. We did a sound bath at our office the other day and it was incredible. People are gonna freak out. These activities are also found at more and more summer camps for kids too. Meditation is for everyone!

WRH: When the festival ends, what will be next for you and The Wild Honey Pie? 

EW: We have some big plans for the summer and will continue to expand our dinner party series to more cities. We are also working on a music podcast about food. Honestly once Welcome Campers is over, we will start working on Campers 2021 and talking to companies who believe in our mission and vision and want to support us into the future. We have a ton of video products in the works as well coming off the heels of our collaboration with Eric Clapton last December. Stay tuned.

WRH: I was covering The New Colossus Festival last weekend when the World Health Organization declared COVID-19 a pandemic. Understandably, that announcement had a major impact on attendance. Festivals have rescheduled or cancelled. Shortly after that, several states — including New York – have forced bars, clubs and restaurants to close. How has this impacted you and the events end of Wild Honey Pie’s business?

EW: Like everyone in the world, we have been affected. Luckily our team can work remotely, as they largely already do, but we’ve had to cancel all our upcoming dinner party concerts. We are putting more of an emphasis than ever on our Buzzsession videos, which artists across the world are self-producing, and we have a podcast in the works. We will also be relaunching our website next month. We’re being very precautious about Welcome Campers.

WRH: Do you anticipate COVID-19 changing how people enjoy and consume live music?

EW: We’re seeing a huge explosion in live streams which is amazing. So many concerts you can see from your couch! I’m expecting artists will be releasing more video content than ever and doing more interviews. Merch sales will hopefully go up as artists are in dire need to support themselves and a huge chunk of their revenue has been wiped out with the cancellation of tours.

WRH: In light of everything, what are your plans with Welcome Campers? When things get back to normal, what would the festival do to alleviate people’s fears of contracting virus like COVID-19?

EW: We’re absolutely still planning on hosting Welcome Campers this summer but are considering all our options. It’s about as intimate of a festival as they come with only 300 attendees and from my perspective seems like a safer bet than a 100,000 person festival. That’s up to attendees to decide. We will take every precaution to make sure camp is as safe as possible with endless sanitation stations, cleaning crews constantly wiping down surfaces, not allowing self-serving of food, less campers per bunk and more. If we can’t make it safe, we won’t do it. The safety of our campers, team and the artists is our top priority. Right now, it’s just too early to say with everything going on and, to be frank, hard to think about with the severity of everything going on. We’re deeply concerned about the state of the world and what this means for musicians and the arts more specifically. If you have the means, please consider donating to an artists’ fund or your local food bank.

 

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New Video: Follow an Astronaut in Search of the Happiest Planet in the Galaxy in Adorable Animated Video for Mind of Max’s “Lost in My Love”

Max Weiner is an American-born singer/songwriter, multi-instrumentalist and visual artist. His visual art is influenced by the folk and psychedelic movements of the 60s and 70s, as its centered by a bold and trippy vibrancy, while his music with his solo recording project Mind of Max has been comparably to the likes of Fleet Foxes, Paul Simon, and Bon Iver.

Following the release of his second EP, 2013’s Seasons, Weiner was invited to The Netherlands to open for Dutch folk rock act AlascA on a two-week tour of Germany and Holland. While driving to Amsterdam, AlascA’s Frank Bond played an album by the country folk act Plainsong. And as the story goes, Weiner was hooked by the melodic bend of the pedal steel, the delicate slide of the dobro and the close knit vocal harmonies of the band.

Returning home from the tour, Weiner began writing and recording demos influenced by the sounds he’d heard while on tour; in fact, he purchased a pedal steel guitar and taught himself how to play in a style that he felt would compliment his new sonic direction. Those demos would eventually inform the material on his full-length debut The Key.

Unable to secure a producer that felt right for the album, Weiner produced and performed the songs on the album by himself. Four years later, the album was finished. “Recording an album on your own can be a brutal process,” Weiner says in press notes. “At times, I felt like I was losing my mind and I wanted to call it quits. But I’m so proud of the work I’ve done on this record. I’ve grown in my ability to serve the song and not my ego. Above all else, I’ve learned to believe in and trust myself as a musician and producer. I’d like to feel that everyone can find something within these songs that identifies with their struggles as well as their triumphs. We’re all on a similar path in this world, and I hope you feel a bit of peace knowing you’re not alone on your journey.”

The Key’s latest single is the breezy, Crosby Stills and Nash-like “Lost in My Love.” Centered around twangy, country folk-like guitars paired with some gorgeous layered harmonies, the song is a tale of being so infatuated with the idea of having someone in your life that you miss the obvious red flags — and learning from it so that the next time you’re in that situation, you see it with clear eyes.

Featuring bold and colorful animation from Aishwara Sadasivan, who wrote the video’s story in partnership with the folks at The Wild Honey Pie, the recently released and adorably sweet video follows an astronaut in search of the galaxy’s happiest planet. “We pulled from design elements used on my album cover and Aish’s vibrant, colorful creatures and world building brought a real sense of whimsy and magic. Her unique narrative of an astronaut in search of the galaxy’s happiest player was a fresh approach and I’m thrilled to see it all come together so well.”

Lyric Video: Minor Poet’s Breezy “Tropic of Cancer”

Andrew Carter is a Richmond, VA-born and-based singer/songwriter and multi-instrumentalist, who has spent the past few years writing and recording music by himself in various bedrooms and basements with his solo recording project Minor Poet. His full-length debut, 2017’s And How combined Carter’s love of carefully crafted pop with a loose, fun, off-the-cuff production that eventually received press from American Songwriter, Magnet, The Wild Honey Pie, Impose and others, while helping Carter develop a small but devoted fanbase. Naturally, this has allowed Minor Poet to grow from a labor of love into a nationally touring band.

Carter’s sophomore Minor Poet album The Good News is slated for a May 17, 2019 release through Sub Pop Records, and the album, which was recorded over the course of four days at Montrose Recording, reportedly finds Carter expanding the boundaries of the project’s sound over the course of six songs. While previous Minor Poet releases featured Carter playing all the instruments and handling production duties, the material on The Good News was written with the understanding that the Richmond, VA-born and -based singer/songwriter and multi-instrumentalist had to reach outside himself to do justice to the songs. “I couldn’t capture the sounds I heard in my head,” Carter explains. “I wanted something that was vast and expansive but that at the same time could hit you immediately in the gut.”

Paying homage to the classic “wall of sound: techniques made famous by Brian Wilson and Phil Spector, Carter and co-producer, Adrian Olsen overdubbed layer after layer of Carter playing an array of guitars, pianos, organs, synths, and percussion, as well as Carter singing harmonies. The members of the touring band were brought in to perform the core rhythm section parts with handpicked local musicians stopping by to add crucial flourishes to the material. Interestingly, at the center of the album’s material is Carter’s vocals, singing lyrics that mix allusions to religion, mythology, art and philosophy, as each song’s narrator questions himself, his place in the world around him, what he owes to his relationships, and in turn, what he needs to ask others to stay healthy.

“Tropic of Cancer,” The Good News‘ infectious latest single is centered by layers of shimmering and tropicalia-inspired arpeggiated synth lines, shuffling guitar lines, a soaring hook and a lysergic-tinged guitar solo. And while the deliberate crafted track bears a subtle resemblance to Elvis Costello‘s early work, the song manages to be deceptively breezy as the song’s narrator describes a constant and repetitive struggle with depression, delivered with an unvarnished emotional honesty and a tongue-in-cheek awareness.