Athens, GA-based hip-hop outfit Trvy & The Enemy has received attention locally and regionally for fearlessly crafting a boundary-blurring sound that blends elements of trap music and psych rock while captivating audiences with their high energy performances and daring musical experimentation.

Leading the group is Trvy, a solo artist, who over the past few years has cemented a place for himself in Georgia’s underground hip-hop scene with several self-released albums that display his skillful lyricism. Along with a captivating stage presence, the Georgia emcee has earned a dedicated fanbase and widespread recognition across the state’s scene.

Back in 2021, the Georgia emcee wanted to record a Tiny Desk-styled home concert with a live band, seeking to expand his sound within backing tracks while reimagining his sound. This lead to the formation of his then-newly minted backing band The Enemy, a trio of childhood friends, who share an uncanny musical simpatico.

Drawing from an eclectic array of genres including funk, jazz, punk rock, hip-hop and Afrobeat, the members of the outfit engage in perpetual experimentation and improvisation, pushing the boundaries of their collective sound while ensuring that lyrics remain prominently at the forefront.

Last year, saw the release of their self-titled, 5-song EP, which featured two reimagined tracks from Troy’s solo work, along with three songs written collaboratively by the band. Building upon a growing profile, the outfit’s recently released sophomore EP Choose Your Enemy follows extensive studio sessions dedicated to refining their sound. The EP’s material continues to showcase their diverse range and adventurous experimentation while offering listeners a glimpse into what lies ahead for them musically and creatively.

Choose Your Enemy EP’s latest single “Matthew McConaughey” pairs Trvy’s dexterous and swaggering bars with a trippy pimp strut of an arrangement featuring reverb-drenched and arpeggiated keys, Funkadelic-like guitar riffage and boom bap-meets-jazz inflected drumming. Sonically, “Matthew McConaughey” recalls North Mississippi All-Stars‘ mind-bending and forward-thinking Electric Blue Watermelon Screwed and Chopped EP, a lysergic and narcotic-fueled remix of material off Electric Blue Watermelon — but rooted in a nasty, grimy funk.

The video follows the Athens-based emcee on a wild booze and presumably hallucinogen-fueled adventure.